Chris Nordling

Led design system creation for an AI-driven app — building tokenized components, interaction patterns, and style guides through a full process. Integrated AI-augmented design, accelerating sprint velocity without sacrificing quality. Conducted heuristic evaluations and iterative usability testing, reducing task completion errors across core user flows. Produced user flows, wireframes, high-fidelity mockups, and interactive prototypes in Figma; partnered with engineering to ensure accurate, on-time delivery.

Applied conversion funnel analysis to redesign booking experiences across web and mobile for three brands, driving ~8% lift in user engagement and bookings. Owned design system evolution in Figma using tokenized component architecture, standardizing 200+ components and interaction patterns across a multi-brand portfolio. Led organization-wide accessibility program, achieving WCAG compliance and establishing design standards across digital products. Designed inclusive collection page to showcase multiple resort family designs, each with its own comprehensive design system and distinct content voice. Established visual and interaction standards across diverse brand identities while maintaining cohesive user experience patterns.

Drove end-to-end UX from discovery through delivery, conducting stakeholder interviews and user research to frame problems before designing solutions. Designed a task management and problem-solving system with full-stack accountability: architected the SQL data model (ERD) and built corresponding front-end interfaces for intuitive task capture, organization, and resolution workflows. Built and maintained a comprehensive design system, reducing design-to-dev handoff time and improving cross-team consistency across a multi-module SaaS product. Validated designs through structured UserZoom usability tests, iterating prototypes to measurably reduce error rates and improve task completion scores.