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Hi, I’m Isabella Xu. I’m a cross-functional communications professional with a Master of Science in Communications from Northwestern University and a Bachelor of Science in Public Relations from Boston University. I enjoy turning data into actionable insights—I've built dashboards in Tableau and Power BI, used Python to clean and analyze logistics data, and collaborated across delivery, operations, and marketing teams to improve performance. My experience spans PR, brand research, digital content, and campaign coordination. I thrive in fast-paced, cross-functional settings and love telling stories that connect brands with audiences. I’m excited to drive results through creative storytelling, data-driven decision making, and collaborative leadership.…Hi, I’m Isabella Xu. I’m a cross-functional communications professional with a Master of Science in Communications from Northwestern University and a Bachelor of Science in Public Relations from Boston University. I enjoy turning data into actionable insights—I've built dashboards in Tableau and Power BI, used Python to clean and analyze logistics data, and collaborated across delivery, operations, and marketing teams to improve performance. My experience spans PR, brand research, digital content, and campaign coordination. I thrive in fast-paced, cross-functional settings and love telling stories that connect brands with audiences. I’m excited to drive results through creative storytelling, data-driven decision making, and collaborative leadership.

Wenxin Xu

Content Creator, Marketing Strategist, Social Media Manager, +2

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Hi, I’m Isabella Xu. I’m a cross-functional communications professional with a Master of Science in Communications from Northwestern University and a Bachelor of Science in Public Relations from Boston University. I enjoy turning data into actionable insights—I've built dashboards in Tableau and Power BI, used Python to clean and analyze logistics data, and collaborated across delivery, operations, and marketing teams to improve performance. My experience spans PR, brand research, digital content, and campaign coordination. I thrive in fast-paced, cross-functional settings and love telling stories that connect brands with audiences. I’m excited to drive results through creative storytelling, data-driven decision making, and collaborative leadership.…Hi, I’m Isabella Xu. I’m a cross-functional communications professional with a Master of Science in Communications from Northwestern University and a Bachelor of Science in Public Relations from Boston University. I enjoy turning data into actionable insights—I've built dashboards in Tableau and Power BI, used Python to clean and analyze logistics data, and collaborated across delivery, operations, and marketing teams to improve performance. My experience spans PR, brand research, digital content, and campaign coordination. I thrive in fast-paced, cross-functional settings and love telling stories that connect brands with audiences. I’m excited to drive results through creative storytelling, data-driven decision making, and collaborative leadership.

Available to hire

Hi, I’m Isabella Xu. I’m a cross-functional communications professional with a Master of Science in Communications from Northwestern University and a Bachelor of Science in Public Relations from Boston University. I enjoy turning data into actionable insights—I’ve built dashboards in Tableau and Power BI, used Python to clean and analyze logistics data, and collaborated across delivery, operations, and marketing teams to improve performance.

My experience spans PR, brand research, digital content, and campaign coordination. I thrive in fast-paced, cross-functional settings and love telling stories that connect brands with audiences. I’m excited to drive results through creative storytelling, data-driven decision making, and collaborative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Operations Assistant at University of Houston

August 1, 2025 - Present

Utilized Python to extract, clean, and analyze logistics data, supporting operational decision-making across delivery and sorting processes. Built dashboards in Tableau and Power BI to track key KPIs, including driver delivery efficiency, DSP return rates, and successful delivery rates.

Public Relations Specialist at Glory PR Shanghai

July 1, 2023 - June 1, 2024

Assisted market research and competitor analysis for multiple brands in finance, brand position, and market share, and presented the deck to the GM of the brand four times. Conducted consumer interviews with more than 50 consumers, and provided feedback on brand visuals and new claims for the product launch. Proposed detailed steps and timelines for offline product launch conferences. Connected with over 20 media and secured 12 earned media pieces.

Marketing Intern at Hooli Homes

June 1, 2022 - August 1, 2022

Searched competitors’ reports and created more than 20 posts and manuscripts from 6 unique perspectives. Executed three online broadcasts and events to celebrate the brand’s birthday, creating visuals and scripts for the CEO. Conducted a brand collaboration with another local delivery food platform, assisted in brand design and imagery, produced articles, and shot short videos.