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I am a dedicated and creative social media professional with a strong passion for wellness, community building, and brand storytelling. Experienced in developing engaging Instagram content, audience growth, building communities and driving brand awareness. Highly organized, self-motivated, and confident working independently in remote environments. I have a genuine interest in health & nutrition with 4 children and myself managing Coeliac Disease, which has given me a deep understanding of the importance of food, nutrition and supplementation.…I am a dedicated and creative social media professional with a strong passion for wellness, community building, and brand storytelling. Experienced in developing engaging Instagram content, audience growth, building communities and driving brand awareness. Highly organized, self-motivated, and confident working independently in remote environments. I have a genuine interest in health & nutrition with 4 children and myself managing Coeliac Disease, which has given me a deep understanding of the importance of food, nutrition and supplementation.

Liza David

Studio Owner, Creative Director, Brand Strategist, +2

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I am a dedicated and creative social media professional with a strong passion for wellness, community building, and brand storytelling. Experienced in developing engaging Instagram content, audience growth, building communities and driving brand awareness. Highly organized, self-motivated, and confident working independently in remote environments. I have a genuine interest in health & nutrition with 4 children and myself managing Coeliac Disease, which has given me a deep understanding of the importance of food, nutrition and supplementation.…I am a dedicated and creative social media professional with a strong passion for wellness, community building, and brand storytelling. Experienced in developing engaging Instagram content, audience growth, building communities and driving brand awareness. Highly organized, self-motivated, and confident working independently in remote environments. I have a genuine interest in health & nutrition with 4 children and myself managing Coeliac Disease, which has given me a deep understanding of the importance of food, nutrition and supplementation.

Available to hire

I am a dedicated and creative social media professional with a strong passion for wellness, community building, and brand storytelling. Experienced in developing engaging Instagram content, audience growth, building communities and driving brand awareness. Highly organized, self-motivated, and confident working independently in remote environments. I have a genuine interest in health & nutrition with 4 children and myself managing Coeliac Disease, which has given me a deep understanding of the importance of food, nutrition and supplementation.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Director at Body Reformers

January 30, 2017 - Present

Built a successful Pilates reformer studio from the ground up, growing it into a thriving business with over 1,000 loyal clients and consistently full classes with waitlists. Recruited, trained, and managed a team of 8 skilled staff members, fostering a positive workplace culture and high retention rates. Achieved consistent monthly sales growth, currently generating $20,000 in revenue per month. Developed and implemented effective marketing strategies to drive client acquisition and retention, contributing to year-over-year business growth. Established strong operational systems, ensuring smooth day-to-day management and exceptional customer experiences. Recognized for excellence by winning the 2024 Moreton Bay Business Award for Most Outstanding Business in the Fitness category.

Director at Kustom Branded T/A GSOXS

October 1, 2020 - Present

dentified a gap in the market for high-quality, customized grip socks and established a successful business catering to Pilates studios globally. Partnered with my daughter to run the business, focusing on delivering exceptional customer service and tailoring products to meet the unique needs of clients. Developed and launched our own range of grip socks, with a primary focus on wholesale distribution. Achieved significant business growth, doubling sales over the past year to generate $150,000 annually. Built and maintained strong business relationships with clients, emphasizing personalized service and understanding their needs. Collaborated with international suppliers and factories, fostering long-term partnerships to ensure high-quality production and timely delivery. Spearheaded business development strategies, leveraging client feedback and market trends to drive growth and innovation

Marketing Manager at Rivulis

April 1, 2014 - May 1, 2017

Assisted in the Rebranding from John Deere to Rivulis Irrigation, a company based in Israel. As part of the rebrand strategy I managed national tradeshows, new product catalogues, and the implementation of a strong national brand awareness campaign for the Australian Market.

International Marketing Manager at Berri Ltd

May 21, 1997 - December 1, 2005

The main focus of this role was to provide the link between marketing and general sales by developing and transferring the brand and market development strategies into sales activities and programs, so that top line sales growth can be realised by the business. KEY ACHIEVMENTS - Increased distribution in Auckland from 25%- 90% in first year Increased overall Berri Brand awareness from 20%-32% in first year. Researched and developed appropriate brand strategies for Thailand, Indonesia, South China and Vietnam. Developed new product range for Malaysia and Singapore which increased distribution by 40% Developed new multilingual packaging for international markets which rationalized sku count by 60% Managed strong relationships with service providers in Australia, Thailand, Malaysia, and Vietnam.

Founder / Director at Body Reformers (Pilates Studio)

January 1, 2017 - Present

Built a successful Pilates reformer studio with over 1,000 loyal clients; recruited, trained and managed a team of 8 skilled staff; developed marketing strategies driving year-over-year growth; established strong operational systems and exceptional customer experiences; awarded 2024 Moreton Bay Business Award for Most Outstanding Business in the Fitness category.

Director / Founder at GSOXS by Custom Branded Pty Ltd

January 1, 2020 - Present

Identified a market gap for high-quality, customized grip socks and established a successful distribution to Pilates studios globally; doubled sales to $150,000 annually; built relationships with clients and suppliers; collaborated with international suppliers and factories; led product line development and marketing strategies.

Marketing Consultant at Rivulis / John Deere

January 1, 2014 - January 1, 2017

Assisted in the rebranding from John Deere to Rivulis Irrigation; managed national trade shows, new product catalogs, and a strong national brand awareness campaign for the Australian market.

Marketing Manager International at Berri

January 1, 1997 - January 1, 2005

Led international brand marketing and sales strategy; developed and executed international marketing campaigns, trade shows, product catalogs and a national brand awareness campaign for the Australian market; fostered long-term partnerships with suppliers and retailers.