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I'm Sehum Rizwan, a product design and brand strategist with 10+ years of experience crafting digital experiences for health tech, SaaS, agri-tech, and hospitality. I design systems that drive adoption and brands that stick. I'm currently based in Australia as a permanent resident and ready to contribute immediately.…

Sehum Rizwan

Product Designer, Brand Designer, UX Designer, +2

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I'm Sehum Rizwan, a product design and brand strategist with 10+ years of experience crafting digital experiences for health tech, SaaS, agri-tech, and hospitality. I design systems that drive adoption and brands that stick. I'm currently based in Australia as a permanent resident and ready to contribute immediately.…

Available to hire

I’m Sehum Rizwan, a product design and brand strategist with 10+ years of experience crafting digital experiences for health tech, SaaS, agri-tech, and hospitality.

I design systems that drive adoption and brands that stick. I’m currently based in Australia as a permanent resident and ready to contribute immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Product Design at Waseela (Dglobal)

May 1, 2024 - February 1, 2026

Managed UI/UX across 5 sub-brands, overseeing platform content, user experience and UI consistency. Enhanced UX/UI of Agri Tech portals by conducting audits in rural areas of Punjab, resulting in 40% more satisfied users. Built design identity for 5 sub brands with the graphics team. Integrated Task Management System across platforms for 400+ users. Led the product design team in designing Milk Management System from scratch to ensure quality control of milk collected from dairy farmers.

Lead Product Designer at Aumet Inc.

July 1, 2022 - May 1, 2024

Directed end-to-end UX/UI design for Aumet Pharma Genie analytics dashboard, adopted by Abbott, AstraZeneca, and GSK. Led the development of an AI-driven Query Builder for SFDA targeting pharmacies in the Saudi region. Overhauled POS system, reducing conversion time by 50%. Gamified Aumet marketplace mobile app and website, enhancing user engagement and conversions.

Senior Product Designer at MEDZnMORE Pvt.

July 1, 2020 - June 1, 2022

Formulated style guide, design system and UX flow; delivered web and app wireframes for B2B and B2C products. Conceptualized Rider Apps; initiated TezKhata, a digital ledger for 500+ local pharmacies, enabling pharmacists to monitor and manage daily sales.

Brand Marketing Manager at GoZayaan

August 1, 2019 - July 1, 2020

Launched All Women Trip, championing inclusive travel opportunities. Managed social media across Facebook, Instagram, and LinkedIn, building a network of 200+ influencers. Developed brand guidelines and a brand book for consistent representation. Managed brand presence at Special Olympics Pakistan, overseeing booth design and on-ground execution.

Marketing Creative Lead at Careem (Acquired by Uber Inc.)

February 1, 2017 - August 1, 2019

Executed design concepts for campaigns with nationwide coverage and an average monthly download increase of 30%. Managed design production for multi-city campaigns across 15 cities. Led a team of 5 designers, ensuring consistent brand themes across Pakistan.