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I am a digital content expert and team leader with 14 years of experience on both agency and client side. My key achievements include: - Leading my team to deliver over £45M cost savings through creative content development - Growing our client portfolio from 1 category and 10 brands to 11 categories and 50+ brands - Transforming a team of 3 graphic designers into Nestlé’s most advanced in-house Content Studio with 20+ creatives, 4 production studios and end-to-end campaign development capabilities…I am a digital content expert and team leader with 14 years of experience on both agency and client side. My key achievements include: - Leading my team to deliver over £45M cost savings through creative content development - Growing our client portfolio from 1 category and 10 brands to 11 categories and 50+ brands - Transforming a team of 3 graphic designers into Nestlé’s most advanced in-house Content Studio with 20+ creatives, 4 production studios and end-to-end campaign development capabilities

Zuzanna Santos

Content Producer, Content Creator, Creative Director, +2

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I am a digital content expert and team leader with 14 years of experience on both agency and client side. My key achievements include: - Leading my team to deliver over £45M cost savings through creative content development - Growing our client portfolio from 1 category and 10 brands to 11 categories and 50+ brands - Transforming a team of 3 graphic designers into Nestlé’s most advanced in-house Content Studio with 20+ creatives, 4 production studios and end-to-end campaign development capabilities…I am a digital content expert and team leader with 14 years of experience on both agency and client side. My key achievements include: - Leading my team to deliver over £45M cost savings through creative content development - Growing our client portfolio from 1 category and 10 brands to 11 categories and 50+ brands - Transforming a team of 3 graphic designers into Nestlé’s most advanced in-house Content Studio with 20+ creatives, 4 production studios and end-to-end campaign development capabilities

Available to hire

I am a digital content expert and team leader with 14 years of experience on both agency and client side.
My key achievements include:

Leading my team to deliver over £45M cost savings through creative content development
Growing our client portfolio from 1 category and 10 brands to 11 categories and 50+ brands
Transforming a team of 3 graphic designers into Nestlé’s most advanced in-house
Content Studio with 20+ creatives, 4 production studios and end-to-end campaign development capabilities

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Studio Lead - Global Coffee (maternity leave cover) at Nestlé

June 1, 2025 - Present

Content studio expert overseeing centralized global production of Nescafé, Dolce Gusto, and Starbucks at Home content. Leading innovation pilots (Adobe Custom Model, Nvidia, AI-powered social listening, workﬂow solutions); scoping and annual content planning. Driving expansion of the global content operating model into LATAM and AAA regions. Published a production playbook codifying end-to-end ways of working, governance, and service level agreements.

Head of Creative & Multi-Platform Marketing at The Ad Professor

October 1, 2024 - May 31, 2025

Led the agency’s content department, being the sole leader driving digital content solutions for rapid agency growth. Managed a team of 6 creative strategists and content creators developing digital and print assets. Oversaw creative for client accounts across EMEA, including Panasonic, Monzo, Capital, and more. Ensured best-practice advertising on TikTok and Meta.

Head of Content Studios at Nestlé

July 1, 2019 - December 31, 2024

Growing in-house content and production studios across Europe and globally, leading best practices and innovative approaches to content development. Led a team of 26 content designers, producers and project managers; accountable for account direction, scoping, budgeting, resourcing, and vendor management. Ensured creative hygiene, content quality, metadata and tagging guidelines, and alignment with regional and global stakeholder needs.

Social Media & Community Manager at Nestlé

March 1, 2016 - September 1, 2019

In charge of social media brand messaging for Nestlé brands (e.g., Perrier, San Pellegrino, Nestlé Pure Life, Wuxton) and food brands (Maggi, Herta, Carnation). Developed social media content strategies, created and planned content to drive engagement, and managed communities to maintain consistent brand identity and tone of voice. Coordinated with Consumer Engagement Services; leveraged influencers; produced Q&A content. Performed analytics and reporting using Salesforce Social Studio to action learnings.

Social Media Specialist at Havas Media

March 1, 2013 - July 1, 2015

360° management of a range of clients across industries; responsibilities included account management, copy development, community management, SMM strategy, media planning, and campaign analytics. Set up and optimized ad campaigns for performance, with reporting and budgeting duties.

Intern, Department of Public Diplomacy and Communication at Polish Embassy, Warsaw

July 1, 2012 - October 1, 2012

Researched social media use by foreign embassies and public institutions; prepared reports and social media strategy plans for the Polish diplomatic mission in Warsaw.

Marketing Intern at Qedline Company

February 1, 2012 - June 1, 2012

Co-copywriting of articles, press releases, blogs and newsletters; social media marketing, content creation, and basic graphic/layout tasks for a local lifestyle publication.