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Business graduate from Monash University with a major in Marketing and Psychology. Experienced in supporting digital and integrated marketing campaigns, analyzing performance data, and coordinating cross-functional projects. Strong interest in beauty and consumer trends, with the ability to execute campaigns across digital and retail channels.…

Giselle Laetitia

Social Media Manager, Content Producer, Photographer, +7

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Business graduate from Monash University with a major in Marketing and Psychology. Experienced in supporting digital and integrated marketing campaigns, analyzing performance data, and coordinating cross-functional projects. Strong interest in beauty and consumer trends, with the ability to execute campaigns across digital and retail channels.…

Available to hire

Business graduate from Monash University with a major in Marketing and Psychology. Experienced in supporting digital and integrated marketing campaigns, analyzing performance data, and coordinating cross-functional projects. Strong interest in beauty and consumer trends, with the ability to execute campaigns across digital and retail channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Assistant at Eastern Innovation

July 1, 2025 - Present

Analyzed customer behaviour and campaign data to identify trends and generate actionable insights. Conducted market and competitor analysis across categories to support strategic decision-making. Supported design and analysis of 2–3 survey/research initiatives, gathering 100+ responses to understand consumer preferences. Identified higher engagement trends in short-form content (<30s) through analysis of campaign data, supporting content optimization for improved engagement. Planned multi-channel campaigns focused on increasing customer acquisition.

Event Organizer at ICAS Surabaya

February 1, 2019 - December 1, 2022

Planned and executed 3 large-scale annual events (100+ attendees), from concept ideation to on-site execution, including timelines, vendor coordination, and coordination with department heads. Managed and allocated a team of 15 volunteers, streamlining roles and workflows to ensure efficient event delivery. Drove event promotion and engagement by coordinating with media and production teams to create content and social posts, increasing event awareness by 30%.

Project Assistant at ICAS Surabaya

January 1, 2018 - August 1, 2022

Coordinated with 5+ stakeholders to manage project timelines, documentation, and ensure timely completion of deliverables. Prepared 10+ presentations and reports to support project updates and stakeholder communication. Managed task allocation across 10-12 team members, improving workflow coordination and reducing delays by 20%.

Wait Staff at Sachi

January 1, 2016 - Present

Delivered high-quality customer service by engaging with guests and ensuring a positive dining experience. Engaged with customers and observed preferences, contributing to understanding of audience behavior. Recommended and upsold menu items, contributing to increased food and beverage sales. Communicated effectively with kitchen and team members to ensure smooth service delivery.