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I'm a full-stack digital marketer with over five years of experience across client management, PPC, paid social, SEO and email marketing. I've delivered performance-led campaigns for clients across automotive, trade and construction, and hospitality, including brands such as Volkswagen Group UK, TPS, Autoglym, M6toll, GARO UK, Hamilton, Geberit, Bovingdons and Punch Pubs. I use data to shape strategy, optimise performance and drive measurable results.…I'm a full-stack digital marketer with over five years of experience across client management, PPC, paid social, SEO and email marketing. I've delivered performance-led campaigns for clients across automotive, trade and construction, and hospitality, including brands such as Volkswagen Group UK, TPS, Autoglym, M6toll, GARO UK, Hamilton, Geberit, Bovingdons and Punch Pubs. I use data to shape strategy, optimise performance and drive measurable results.

Karolina Chmal

Digital Marketer, PPC Manager, SEO Expert, +5

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I'm a full-stack digital marketer with over five years of experience across client management, PPC, paid social, SEO and email marketing. I've delivered performance-led campaigns for clients across automotive, trade and construction, and hospitality, including brands such as Volkswagen Group UK, TPS, Autoglym, M6toll, GARO UK, Hamilton, Geberit, Bovingdons and Punch Pubs. I use data to shape strategy, optimise performance and drive measurable results.…I'm a full-stack digital marketer with over five years of experience across client management, PPC, paid social, SEO and email marketing. I've delivered performance-led campaigns for clients across automotive, trade and construction, and hospitality, including brands such as Volkswagen Group UK, TPS, Autoglym, M6toll, GARO UK, Hamilton, Geberit, Bovingdons and Punch Pubs. I use data to shape strategy, optimise performance and drive measurable results.

Available to hire

I’m a full-stack digital marketer with over five years of experience across client management, PPC, paid social, SEO and email marketing. I’ve delivered performance-led campaigns for clients across automotive, trade and construction, and hospitality, including brands such as Volkswagen Group UK, TPS, Autoglym, M6toll, GARO UK, Hamilton, Geberit, Bovingdons and Punch Pubs.

I use data to shape strategy, optimise performance and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Polish

Fluent

French

Intermediate

Work Experience

Marketing Executive at Masterclassing

August 1, 2025 - March 1, 2026

Developed and executed event marketing campaigns, achieving high reply rates and strong attendee conversion. Managed marketing communications responses and nurtured leads, updating and segmenting the contacts database. Created and maintained audience segments to support targeted campaigns, and monitored conversion sources to inform marketing strategy and optimization.

Junior Developer - Email & Performance Marketing at WAA Chosen

March 1, 2023 - August 1, 2025

Developed and executed email campaigns consistently exceeding industry benchmarks for open rates and click-through rates across multiple campaigns. Maintained and segmented customer data for personalized emails with dynamic data. Performed data preparation, analysis, and presentation for campaign and cross-channel performance reporting; built interactive dashboards to streamline large dataset reporting; achieved year-on-year increases in clicks and conversions for a high-performing PPC account while reducing net CPC by 37% and cost-per-conversion by 9%. Conducted SEO audits and implemented on-page SEO fixes; managed production scheduling with Synergist; supported new business through competitor analysis and market positioning.

Account Executive at WAA Chosen

April 1, 2021 - March 1, 2023

Built and maintained strong client relationships; progressed requests and produced briefs aligned with brand guidelines. Planned, managed, and executed multi-platform campaigns across print, website, email, and social media; prepared emergency communications; managed multiple digital projects; produced Terms and Conditions for offers and promotions.

Digital Marketing Apprentice at WAA Chosen

November 1, 2020 - January 1, 2022

Performed general admin duties including filing, data checks and meeting minutes; planned and created engaging social content; managed social media communities for multiple clients; planned, built, ran, monitored, and reported on digital campaigns; collected, organised, visualised, and interpreted campaign data to create actionable insights.

Album Reviewer and Reviews Team Administrator at MMH Radio

September 1, 2019 - March 1, 2023

Organised and maintained an up-to-date database of albums for review using Google Tools; contacted record labels to request promotional materials; delivered professional reviews using WordPress; demonstrated strong knowledge of metal sub-genres; used social media platforms to promote written reviews.

Site Supervisor at Ecocleen Services Ltd and Tame Cleaning and Maintenance Ltd

October 1, 2019 - November 1, 2020

Organised workflow and provided constructive feedback to the team; adhered to company standards and effectively managed challenges.

Multiple Roles at Salts Healthcare and Salts TechStep

September 1, 2013 - October 1, 2019

Progressed through roles in high-volume manufacturing, automation processes, training staff in operating procedures and health and safety; supported the Bespoke Footwear Department with material stock management and administrative duties using Excel and Avanti Software for spec sheets and workflow tracking to enhance overall operational efficiency.