Hi, I’m Lily Morales. I’m a Swiss and U.S. citizen with more than a decade of design experience and a focus on concept-driven brand campaigns across digital and integrated platforms. I connect strategy and craft to build scalable visual systems and cohesive brand experiences, working with regional and national clients. In my current role, I lead visual direction for integrated campaigns, partner with strategy and creative leadership to develop concept-driven work, and mentor designers to elevate creative standards. I love translating briefs into cohesive visual systems that work across channels and languages, and I’m comfortable collaborating across disciplines to deliver compelling brand experiences.…Hi, I’m Lily Morales. I’m a Swiss and U.S. citizen with more than a decade of design experience and a focus on concept-driven brand campaigns across digital and integrated platforms. I connect strategy and craft to build scalable visual systems and cohesive brand experiences, working with regional and national clients. In my current role, I lead visual direction for integrated campaigns, partner with strategy and creative leadership to develop concept-driven work, and mentor designers to elevate creative standards. I love translating briefs into cohesive visual systems that work across channels and languages, and I’m comfortable collaborating across disciplines to deliver compelling brand experiences.WWWW…