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I'm Silvia Scarabello, a Marketing Strategist and Brand Growth & Digital Campaigns expert based in Switzerland. I specialize in marketing strategy, brand storytelling, and driving digital growth for lifestyle, fashion, and tech brands. I have a proven track record launching eCommerce platforms, managing Meta Ads, and executing content campaigns that elevate visibility and performance. I blend creative direction with a data-driven mindset to scale engagement and business outcomes. I partner with founders and executives on brand positioning, audience growth, and delivering immersive digital experiences across channels.…I'm Silvia Scarabello, a Marketing Strategist and Brand Growth & Digital Campaigns expert based in Switzerland. I specialize in marketing strategy, brand storytelling, and driving digital growth for lifestyle, fashion, and tech brands. I have a proven track record launching eCommerce platforms, managing Meta Ads, and executing content campaigns that elevate visibility and performance. I blend creative direction with a data-driven mindset to scale engagement and business outcomes. I partner with founders and executives on brand positioning, audience growth, and delivering immersive digital experiences across channels.

Silvia Scarabello

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm Silvia Scarabello, a Marketing Strategist and Brand Growth & Digital Campaigns expert based in Switzerland. I specialize in marketing strategy, brand storytelling, and driving digital growth for lifestyle, fashion, and tech brands. I have a proven track record launching eCommerce platforms, managing Meta Ads, and executing content campaigns that elevate visibility and performance. I blend creative direction with a data-driven mindset to scale engagement and business outcomes. I partner with founders and executives on brand positioning, audience growth, and delivering immersive digital experiences across channels.…I'm Silvia Scarabello, a Marketing Strategist and Brand Growth & Digital Campaigns expert based in Switzerland. I specialize in marketing strategy, brand storytelling, and driving digital growth for lifestyle, fashion, and tech brands. I have a proven track record launching eCommerce platforms, managing Meta Ads, and executing content campaigns that elevate visibility and performance. I blend creative direction with a data-driven mindset to scale engagement and business outcomes. I partner with founders and executives on brand positioning, audience growth, and delivering immersive digital experiences across channels.

Available to hire

I’m Silvia Scarabello, a Marketing Strategist and Brand Growth & Digital Campaigns expert based in Switzerland. I specialize in marketing strategy, brand storytelling, and driving digital growth for lifestyle, fashion, and tech brands. I have a proven track record launching eCommerce platforms, managing Meta Ads, and executing content campaigns that elevate visibility and performance.

I blend creative direction with a data-driven mindset to scale engagement and business outcomes. I partner with founders and executives on brand positioning, audience growth, and delivering immersive digital experiences across channels.

Skills

Branding

Facebook Ads

Google Ads

Experience Level

Branding

Expert

Facebook Ads

Expert

Google Ads

Expert

Work Experience

Marketing & Brand Strategy Consultant at Independent / Self-employed

January 1, 2024 - Present

Developed full-funnel marketing strategies for brands in lifestyle, tech, and fashion; managed Meta and digital ad campaigns (Facebook, Instagram, LinkedIn) optimizing ROI and conversions; coordinated creative content production from visuals to storytelling and rollout; led go-to-market campaigns for product launches and eCommerce activations; advised founders on brand positioning, audience growth, and digital experience.

Founder at Chi Sono CV / CyberDucks.com

January 1, 2020 - Present

Founded a communication and interview platform focused on cybersecurity and digital innovation. Shaped content and branding strategies to enhance visibility for cybersecurity experts, companies, and technology partners. Led editorial direction, interviews, and partnership outreach to promote thought leadership in cybersecurity and digital transformation. Developed strategic collaborations and digital campaigns to build awareness around AI and security topics.

Graphic Strategy Consultant at Versace Jeans Couture / Versace First Line

January 1, 2015 - January 1, 2025

Collaborated directly with brand leadership to define the graphic identity across men’s and women’s lines, ensuring strategic coherence between creative direction and business goals. Oversaw graphic consistency across all digital and offline channels — from campaign visuals and packaging to print materials.

Marketing Specialist & Editor at Future Vintage Festival, Padua – Italy

January 1, 2015 - January 1, 2016

Supported marketing and communication strategy for one of Italy’s leading cultural and lifestyle festivals. Curated editorial content, visual assets, and brand storytelling across digital channels and print materials. Collaborated with event partners and creative agencies to enhance audience engagement and brand visibility.

Graphic Strategy Consultant at Diesel / Diesel Black Gold

January 1, 2007 - January 1, 2014

Worked closely with brand leadership to develop and maintain the graphic identity across collections. Ensured consistency and quality across all visual materials, aligning graphic production with marketing and branding objectives.