Hi, I’m Ukiya Henson. I’m an experienced event and brand activation professional with a strong track record in planning, logistics, on-site execution, and cross-functional team coordination. I’ve led immersive activations for 5,000+ guests per event, managed retail operations with significant cash handling, and directed teams to deliver seamless guest experiences while maintaining brand standards. My work blends storytelling with structured operations to create memorable experiences that drive engagement and ROI. I thrive in collaborative environments and excel at building strong vendor and client relationships, coordinating with production, marketing, and front-line teams to ensure flawless event flow. In addition to live events, I create digital content and support fundraising campaigns, translating brand narratives into compelling on-site experiences and online outreach.

Ukiya Henson

Hi, I’m Ukiya Henson. I’m an experienced event and brand activation professional with a strong track record in planning, logistics, on-site execution, and cross-functional team coordination. I’ve led immersive activations for 5,000+ guests per event, managed retail operations with significant cash handling, and directed teams to deliver seamless guest experiences while maintaining brand standards. My work blends storytelling with structured operations to create memorable experiences that drive engagement and ROI. I thrive in collaborative environments and excel at building strong vendor and client relationships, coordinating with production, marketing, and front-line teams to ensure flawless event flow. In addition to live events, I create digital content and support fundraising campaigns, translating brand narratives into compelling on-site experiences and online outreach.

Available to hire

Hi, I’m Ukiya Henson. I’m an experienced event and brand activation professional with a strong track record in planning, logistics, on-site execution, and cross-functional team coordination. I’ve led immersive activations for 5,000+ guests per event, managed retail operations with significant cash handling, and directed teams to deliver seamless guest experiences while maintaining brand standards. My work blends storytelling with structured operations to create memorable experiences that drive engagement and ROI.

I thrive in collaborative environments and excel at building strong vendor and client relationships, coordinating with production, marketing, and front-line teams to ensure flawless event flow. In addition to live events, I create digital content and support fundraising campaigns, translating brand narratives into compelling on-site experiences and online outreach.

See more

Experience Level

Expert
Intermediate

Language

English
Fluent

Work Experience

Event Lead & Brand Ambassador at Thunder Child Productions (Netflix Experiences)
January 1, 2022 - Present
On-Site Lead for immersive branded activations, driving audience engagement for 5,000+ guests per activation. Managed retail operations including opening/closing procedures, cash handling exceeding $20K per event, safety, and security. Directed cross-functional teams in scheduling, apparel assignments, and client/vendor coordination. Enhanced customer experience through interactive character performance and audience engagement, increasing dwell time and guest satisfaction. Implemented staff time management systems that improved team efficiency by 20% per activation.
Automotive Host & Tour Assistant at Jackson Dawson (Ford Motor Company / Transcend Creative Group)
April 1, 2023 - October 1, 2023
Delivered white-glove service to 2,000+ VIP guests and executives across luxury automotive brand events. Coordinated high volumes of brand traffic in fast-paced environments with 95%+ guest satisfaction ratings. Oversaw day-of logistics including check-ins, hospitality, executive support, and brand education. Ensured seamless travel and accommodation logistics for teams across Los Angeles and Atlanta. Partnered with production and event managers via daily radio communications to maintain event flow and exceed Ford brand standards.
Media Content Creator & Executive Assistant at Eyes On Your Mission & Filmmaking For Good (Non-Profit)
August 1, 2021 - May 1, 2025
Designed and managed campaigns across Facebook, Instagram, Twitter, and YouTube, increasing engagement by 60% in 12 months. Built and executed influencer campaigns, boosting ambassador participation and donor outreach. Coordinated and supported live-streamed events and digital fundraisers with audiences exceeding 10,000+ cumulative views. Scheduled and optimized content through Mailchimp, Hootsuite, and native platforms, ensuring brand consistency. Assisted executives with reporting, scheduling, and project management, ensuring all deliverables met.
Event Marketing Specialist at GMR Marketing
January 1, 2017 - January 1, 2021
Represented national brands at high-visibility consumer events and activations, consistently exceeding engagement and lead generation goals. Managed event logistics including vendor coordination, site setup, and audience management, ensuring seamless operations across multiple campaigns. Increased product visibility and consumer interaction through targeted promotional strategies, resulting in a measurable boost in brand awareness and customer acquisition. Collaborated with cross-functional teams to align live event performance with broader marketing objectives and KPIs. Delivered client-facing event recaps and insights to demonstrate ROI, strengthen partnerships, and support long-term brand positioning.
Event Staff at Pullman Yards
March 1, 2024 - Present
Support live event operations across concerts, private events, and VIP experiences. Manage guest check-in, ticket scanning, bag checks, and crowd flow; deliver food and beverage service for premium events; coordinate with venue staff, security, and production to ensure smooth setup, execution, and breakdown. Lead on-site for large-scale immersive branded activations, overseeing staffing, guest engagement, and cash handling.
Event Lead & Brand Ambassador at Thunder Child Productions
January 1, 2022 - Present
Lead brand activation programs, coordinating with clients, vendors, and production teams. Manage on-site guest experiences, staffing, and day-of scheduling; drive operational flow during events; maintain brand standards and guest satisfaction.
Automotive Host & Tour Assistant at Jackson Dawson
April 1, 2023 - October 1, 2023
Support automotive events as host and tour assistant, ensuring guest engagement and smooth event flow across multi-city tours and premium experiences.
Media Content Creator & Executive Assistant at Eyes On Your Mission & Filmmaking For Good
August 1, 2021 - May 1, 2025
Support live event operations across concerts, private events, and VIP experiences. Coordinate guest check-in, ticket scanning, and crowd flow; deliver on-site F&B service and POS operations; collaborate with venue staff, security, and production; lead immersive activations and multi-city event logistics; manage staffing, guest engagement, and cash handling; coordinate digital campaigns and livestream events.

Education

M.S. at Southern Illinois University, Carbondale
January 11, 2030 - January 1, 2013
B.A. – Media Communications at Southern Illinois University, Carbondale
January 11, 2030 - January 1, 2011
B.A. – Cultural History Studies at Southern Illinois University, Carbondale
January 11, 2030 - January 1, 2011
Master of Science in Professional Media Management at Southern Illinois University Carbondale
January 11, 2030 - January 1, 2013
Bachelor of Arts in Media Communications at Southern Illinois University Carbondale
January 11, 2030 - January 1, 2011
Bachelor of Arts in Cultural History Studies at Southern Illinois University Carbondale
January 11, 2030 - January 1, 2011

Qualifications

Food Handler Certification
January 11, 2030 - May 13, 2026
Bartending License
January 11, 2030 - May 13, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Non-Profit Organization, Education, Travel & Hospitality