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Driven by over 20 years of experience in fueling growth for global and local power-brands such as Microsoft, Coca-Cola, eMAG, Mathaus, MedLife, and BRD. I specialize in Brand Governance and CX Orchestration, utilizing a deep analytical approach to translate complex business KPIs into actionable growth strategies. By bridging high-impact creativity with strategic rigor, I enable budget optimization and operational excellence, ensuring every marketing investment delivers maximum profitability and flawless execution. EXPERIENCE & IMPACT * Creative Leadership: Over 13 years as Creative Director at Conversion Marketing, leading multidisciplinary teams and scaling young talents into industry leaders. * Integrated Marketing Expert: Extensive experience in coordinating cross-media campaigns, covering everything from digital and social media to print, events, and BTL activations. * Business & Operational Rigor: Highly skilled in budget management and project estimation, ensuring complex deliverables align with commercial objectives and strict deadlines. * Digital Transformation: Led major CX and transformation projects for the country's largest financial and medical institutions. * AI & Workflow Innovation: Hands-on in UI design and motion design, utilizing modern AI platforms to automate workflows and optimize collaborative production. * Strategic Performance Oversight: Expertise in orchestrating complex digital ecosystems by integrating performance strategies across Google Ads (Search & Display), Meta Ads, SEO/GEO/AIO, and Email Marketing/Automation. I provide creative governance to ensure brand consistency and high-impact ROI, aligning technical performance channels with large-scale digital transformation objectives. RECOGNITION & MENTORSHIP * Awards: Three EFFIEs, IAA Mix Awards, Webstock, Internetics winner. * Industry: Juror for IAA Mix Awards, Webstock, and Effie. * Mentorship: Student mentor for the Alternative School of Advertising. Let's book a meeting to tell you how I've exported an idea for Microsoft Romania all the way back home to NY, San Francisco and Redmond, or how I came to edit UGC content for Mr. Beast and other YouTube top tier creators, and we can dive into current state of AI tools.…Driven by over 20 years of experience in fueling growth for global and local power-brands such as Microsoft, Coca-Cola, eMAG, Mathaus, MedLife, and BRD. I specialize in Brand Governance and CX Orchestration, utilizing a deep analytical approach to translate complex business KPIs into actionable growth strategies. By bridging high-impact creativity with strategic rigor, I enable budget optimization and operational excellence, ensuring every marketing investment delivers maximum profitability and flawless execution. EXPERIENCE & IMPACT * Creative Leadership: Over 13 years as Creative Director at Conversion Marketing, leading multidisciplinary teams and scaling young talents into industry leaders. * Integrated Marketing Expert: Extensive experience in coordinating cross-media campaigns, covering everything from digital and social media to print, events, and BTL activations. * Business & Operational Rigor: Highly skilled in budget management and project estimation, ensuring complex deliverables align with commercial objectives and strict deadlines. * Digital Transformation: Led major CX and transformation projects for the country's largest financial and medical institutions. * AI & Workflow Innovation: Hands-on in UI design and motion design, utilizing modern AI platforms to automate workflows and optimize collaborative production. * Strategic Performance Oversight: Expertise in orchestrating complex digital ecosystems by integrating performance strategies across Google Ads (Search & Display), Meta Ads, SEO/GEO/AIO, and Email Marketing/Automation. I provide creative governance to ensure brand consistency and high-impact ROI, aligning technical performance channels with large-scale digital transformation objectives. RECOGNITION & MENTORSHIP * Awards: Three EFFIEs, IAA Mix Awards, Webstock, Internetics winner. * Industry: Juror for IAA Mix Awards, Webstock, and Effie. * Mentorship: Student mentor for the Alternative School of Advertising. Let's book a meeting to tell you how I've exported an idea for Microsoft Romania all the way back home to NY, San Francisco and Redmond, or how I came to edit UGC content for Mr. Beast and other YouTube top tier creators, and we can dive into current state of AI tools.

Mihai Călușeriu

Creative Director, Art Director, Brand Strategist, +2

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Driven by over 20 years of experience in fueling growth for global and local power-brands such as Microsoft, Coca-Cola, eMAG, Mathaus, MedLife, and BRD. I specialize in Brand Governance and CX Orchestration, utilizing a deep analytical approach to translate complex business KPIs into actionable growth strategies. By bridging high-impact creativity with strategic rigor, I enable budget optimization and operational excellence, ensuring every marketing investment delivers maximum profitability and flawless execution. EXPERIENCE & IMPACT * Creative Leadership: Over 13 years as Creative Director at Conversion Marketing, leading multidisciplinary teams and scaling young talents into industry leaders. * Integrated Marketing Expert: Extensive experience in coordinating cross-media campaigns, covering everything from digital and social media to print, events, and BTL activations. * Business & Operational Rigor: Highly skilled in budget management and project estimation, ensuring complex deliverables align with commercial objectives and strict deadlines. * Digital Transformation: Led major CX and transformation projects for the country's largest financial and medical institutions. * AI & Workflow Innovation: Hands-on in UI design and motion design, utilizing modern AI platforms to automate workflows and optimize collaborative production. * Strategic Performance Oversight: Expertise in orchestrating complex digital ecosystems by integrating performance strategies across Google Ads (Search & Display), Meta Ads, SEO/GEO/AIO, and Email Marketing/Automation. I provide creative governance to ensure brand consistency and high-impact ROI, aligning technical performance channels with large-scale digital transformation objectives. RECOGNITION & MENTORSHIP * Awards: Three EFFIEs, IAA Mix Awards, Webstock, Internetics winner. * Industry: Juror for IAA Mix Awards, Webstock, and Effie. * Mentorship: Student mentor for the Alternative School of Advertising. Let's book a meeting to tell you how I've exported an idea for Microsoft Romania all the way back home to NY, San Francisco and Redmond, or how I came to edit UGC content for Mr. Beast and other YouTube top tier creators, and we can dive into current state of AI tools.…Driven by over 20 years of experience in fueling growth for global and local power-brands such as Microsoft, Coca-Cola, eMAG, Mathaus, MedLife, and BRD. I specialize in Brand Governance and CX Orchestration, utilizing a deep analytical approach to translate complex business KPIs into actionable growth strategies. By bridging high-impact creativity with strategic rigor, I enable budget optimization and operational excellence, ensuring every marketing investment delivers maximum profitability and flawless execution. EXPERIENCE & IMPACT * Creative Leadership: Over 13 years as Creative Director at Conversion Marketing, leading multidisciplinary teams and scaling young talents into industry leaders. * Integrated Marketing Expert: Extensive experience in coordinating cross-media campaigns, covering everything from digital and social media to print, events, and BTL activations. * Business & Operational Rigor: Highly skilled in budget management and project estimation, ensuring complex deliverables align with commercial objectives and strict deadlines. * Digital Transformation: Led major CX and transformation projects for the country's largest financial and medical institutions. * AI & Workflow Innovation: Hands-on in UI design and motion design, utilizing modern AI platforms to automate workflows and optimize collaborative production. * Strategic Performance Oversight: Expertise in orchestrating complex digital ecosystems by integrating performance strategies across Google Ads (Search & Display), Meta Ads, SEO/GEO/AIO, and Email Marketing/Automation. I provide creative governance to ensure brand consistency and high-impact ROI, aligning technical performance channels with large-scale digital transformation objectives. RECOGNITION & MENTORSHIP * Awards: Three EFFIEs, IAA Mix Awards, Webstock, Internetics winner. * Industry: Juror for IAA Mix Awards, Webstock, and Effie. * Mentorship: Student mentor for the Alternative School of Advertising. Let's book a meeting to tell you how I've exported an idea for Microsoft Romania all the way back home to NY, San Francisco and Redmond, or how I came to edit UGC content for Mr. Beast and other YouTube top tier creators, and we can dive into current state of AI tools.

Available to hire

Driven by over 20 years of experience in fueling growth for global and local power-brands such as Microsoft, Coca-Cola, eMAG, Mathaus, MedLife, and BRD. I specialize in Brand Governance and CX Orchestration, utilizing a deep analytical approach to translate complex business KPIs into actionable growth strategies. By bridging high-impact creativity with strategic rigor, I enable budget optimization and operational excellence, ensuring every marketing investment delivers maximum profitability and flawless execution.

EXPERIENCE & IMPACT

Creative Leadership: Over 13 years as Creative Director at Conversion Marketing, leading multidisciplinary teams and scaling young talents into industry leaders.
Integrated Marketing Expert: Extensive experience in coordinating cross-media campaigns, covering everything from digital and social media to print, events, and BTL activations.
Business & Operational Rigor: Highly skilled in budget management and project estimation, ensuring complex deliverables align with commercial objectives and strict deadlines.
Digital Transformation: Led major CX and transformation projects for the country’s largest financial and medical institutions.
AI & Workflow Innovation: Hands-on in UI design and motion design, utilizing modern AI platforms to automate workflows and optimize collaborative production.
Strategic Performance Oversight: Expertise in orchestrating complex digital ecosystems by integrating performance strategies across Google Ads (Search & Display), Meta Ads, SEO/GEO/AIO, and Email Marketing/Automation. I provide creative governance to ensure brand consistency and high-impact ROI, aligning technical performance channels with large-scale digital transformation objectives.

RECOGNITION & MENTORSHIP

Awards: Three EFFIEs, IAA Mix Awards, Webstock, Internetics winner.
Industry: Juror for IAA Mix Awards, Webstock, and Effie.
Mentorship: Student mentor for the Alternative School of Advertising.

Let’s book a meeting to tell you how I’ve exported an idea for Microsoft Romania all the way back home to NY, San Francisco and Redmond, or how I came to edit UGC content for Mr. Beast and other YouTube top tier creators, and we can dive into current state of AI tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Prompt Engineering

Intermediate

Language

Work Experience

Creative Director at Conversion Marketing

May 1, 2013 - Present

Strategic leadership and AI-driven creative solutions for top-tier clients; led digital transformation for Romania's leading financial and medical institutions; built cross-functional teams and programs to optimize CX and growth for brands such as Microsoft, eMAG, Flanco, Edenia, Mathaus, MedLife, BRD, Inteza Sanpaolo Bank, Syngenta, Oriflame, Nutricia, UNICEF, Picatura & Tac-Pac.

Sr Art Director at MullenLowe Profero

June 1, 2012 - May 1, 2013

Led integrated B2C communications for financial and service sectors; managed multi-channel project lifecycles from brief to evaluation; coordinated creative and media stakeholders; optimized performance metrics across Google, Meta, and SEO-driven ecosystems; managed budgets and timelines.

Sr Digital Art Director at MRM / McCann

October 1, 2004 - April 1, 2011

Led digital art direction for major campaigns across multiple brands; drove creative output and performance metrics; supervised multi-channel campaigns and cross-functional teams; optimized KPI-driven reporting for senior stakeholders.

Sr Art Director at MRM / McCann

April 1, 2011 - April 1, 2012

Promo campaigns for TV shows and consumer brands including Vodafone, Microsoft, Coca-Cola, Burn, Sprite; delivered strategic creative across TV and digital channels; managed budgets and timelines.