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Hi, I’m Briar Fraser, a creative Art Director with over 18 years of experience across publishing, fashion, and food communications. I began in New Zealand publishing, overseeing multiple magazine titles, before relocating to Dubai as Art Director at ITP Publishing UAE, where I led fashion and art magazines. Now based in Gisborne, New Zealand, I balance freelance creative work with raising three boys, collaborating with food stylists, brands, and agencies to bring compelling visual stories to life.…Hi, I’m Briar Fraser, a creative Art Director with over 18 years of experience across publishing, fashion, and food communications. I began in New Zealand publishing, overseeing multiple magazine titles, before relocating to Dubai as Art Director at ITP Publishing UAE, where I led fashion and art magazines. Now based in Gisborne, New Zealand, I balance freelance creative work with raising three boys, collaborating with food stylists, brands, and agencies to bring compelling visual stories to life.

Briar Fraser

Art Director, Creative Director, Graphic Designer, +2

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Hi, I’m Briar Fraser, a creative Art Director with over 18 years of experience across publishing, fashion, and food communications. I began in New Zealand publishing, overseeing multiple magazine titles, before relocating to Dubai as Art Director at ITP Publishing UAE, where I led fashion and art magazines. Now based in Gisborne, New Zealand, I balance freelance creative work with raising three boys, collaborating with food stylists, brands, and agencies to bring compelling visual stories to life.…Hi, I’m Briar Fraser, a creative Art Director with over 18 years of experience across publishing, fashion, and food communications. I began in New Zealand publishing, overseeing multiple magazine titles, before relocating to Dubai as Art Director at ITP Publishing UAE, where I led fashion and art magazines. Now based in Gisborne, New Zealand, I balance freelance creative work with raising three boys, collaborating with food stylists, brands, and agencies to bring compelling visual stories to life.

Available to hire

Hi, I’m Briar Fraser, a creative Art Director with over 18 years of experience across publishing, fashion, and food communications. I began in New Zealand publishing, overseeing multiple magazine titles, before relocating to Dubai as Art Director at ITP Publishing UAE, where I led fashion and art magazines.
Now based in Gisborne, New Zealand, I balance freelance creative work with raising three boys, collaborating with food stylists, brands, and agencies to bring compelling visual stories to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Art Director at Smart Mouth Communications

January 1, 2021 - January 1, 2025

Led art direction for food-industry clients including Moana Seafoods, Leaderbrand, and Torere Macadamias. Oversaw brand identity, website content, food-styling assistance, and video editing for food productions.

Creative Director at Self-Employed

January 1, 2019 - January 1, 2026

Selected projects: Village Berries — Pie label design and layout; Bollywood Branding — Brand identity for a Mango Lassi canned drink; Waimata Cheese — Brochure layout and photo editing (2021); Tairāwhiti Museum — Galleries and Studio visitor guide (2022); GreatFull NZ — Pattern design for Hollie Smith's charity pyjamas; Moana Seafoods — Recipe cards and video edits for Foodstuffs; Torere Macadamias — Research and development of new brand identity; NZ Pickleball Gear — Logo and brand identity; Twisted Citrus — Font and colour rebrand for website and social media; Gisborne Wine & Food — Rebrand and promotional collateral.

Art Director at ITP Publishing (Harper's Bazaar Arabia & Viva Magazine)

January 1, 2013 - January 1, 2014

Worked across Harper's Bazaar Arabia and Viva Magazine—redesigned Viva Magazine and contributed to Bazaar titles: Art, Bride, and Qatar editions.

Art Director at Tangible Media (New Zealand Weddings)

January 1, 2010 - January 1, 2011

Managed the title's transfer to a new publisher; redesigned the magazine before the first print run; oversaw full design and layout including cover, fashion, and studio shoots.

Graphic Designer at Pacific Magazines (New Idea & Girlfriend)

January 1, 2007 - January 1, 2010

Designed pages, covers, promotions, and marketing materials for a high-pressure weekly (New Idea) and a monthly title (Girlfriend). Met consistently tight deadlines; supported the picture department with image selection and handling.

Editorial Assistant / Kids Club Editor & Designer at Fairfax Media

January 1, 2004 - January 1, 2007

Planned, wrote, and designed music, film, and children's pages; sourced images for publication. Kids Club Editor & Designer — conceived concepts and produced layout from brief to final print.