Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Briar Fraser, a creative and motivated individual with over 18 years of experience in publishing, branding, and visual design. I’ve helped magazines transition between companies, led art direction for fashion and art titles in Dubai, and now freelance from Gisborne, NZ, collaborating with food brands and communications teams to turn client visions into compelling design and content. I love weaving together branding, packaging, layout, and video editing across print and digital media. Whether it’s a logo refresh, a magazine spread, or a social media campaign, I’m passionate about delivering high-quality, on-brand visuals that tell a story while balancing a busy family life.…Hi, I’m Briar Fraser, a creative and motivated individual with over 18 years of experience in publishing, branding, and visual design. I’ve helped magazines transition between companies, led art direction for fashion and art titles in Dubai, and now freelance from Gisborne, NZ, collaborating with food brands and communications teams to turn client visions into compelling design and content. I love weaving together branding, packaging, layout, and video editing across print and digital media. Whether it’s a logo refresh, a magazine spread, or a social media campaign, I’m passionate about delivering high-quality, on-brand visuals that tell a story while balancing a busy family life.

Briar Fraser

Art Director, Creative Director, Graphic Designer, +3





Hi, I’m Briar Fraser, a creative and motivated individual with over 18 years of experience in publishing, branding, and visual design. I’ve helped magazines transition between companies, led art direction for fashion and art titles in Dubai, and now freelance from Gisborne, NZ, collaborating with food brands and communications teams to turn client visions into compelling design and content. I love weaving together branding, packaging, layout, and video editing across print and digital media. Whether it’s a logo refresh, a magazine spread, or a social media campaign, I’m passionate about delivering high-quality, on-brand visuals that tell a story while balancing a busy family life.…Hi, I’m Briar Fraser, a creative and motivated individual with over 18 years of experience in publishing, branding, and visual design. I’ve helped magazines transition between companies, led art direction for fashion and art titles in Dubai, and now freelance from Gisborne, NZ, collaborating with food brands and communications teams to turn client visions into compelling design and content. I love weaving together branding, packaging, layout, and video editing across print and digital media. Whether it’s a logo refresh, a magazine spread, or a social media campaign, I’m passionate about delivering high-quality, on-brand visuals that tell a story while balancing a busy family life.

Available to hire

Hi, I’m Briar Fraser, a creative and motivated individual with over 18 years of experience in publishing, branding, and visual design. I’ve helped magazines transition between companies, led art direction for fashion and art titles in Dubai, and now freelance from Gisborne, NZ, collaborating with food brands and communications teams to turn client visions into compelling design and content.

I love weaving together branding, packaging, layout, and video editing across print and digital media. Whether it’s a logo refresh, a magazine spread, or a social media campaign, I’m passionate about delivering high-quality, on-brand visuals that tell a story while balancing a busy family life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Art Director at Smart Mouth Communications

January 1, 2021 - January 1, 2025

Led art direction for food-industry clients including Moana Seafoods, Leaderbrand, and Torere Macadamias. Oversaw brand identity, website content, food-styling assistance, and video editing for food productions.

Freelance Creative Work at Self Employed / Freelance

January 1, 2019 - January 1, 2026

Branding, logos, packaging, video editing, and layouts for various clients; ongoing collaboration with food brands and communications companies to bring client visions to life through design and visual content.

Creative Director at Self-Employed

January 1, 2019 - January 1, 2026

Selected projects: Village Berries — Pie label design and layout; Bollywood Branding — Brand identity for a Mango Lassi canned drink; Waimata Cheese — Brochure layout and photo editing (2021); Tairāwhiti Museum — Galleries and Studio visitor guide (2022); GreatFull NZ — Pattern design for Hollie Smith's charity pyjamas; Moana Seafoods — Recipe cards and video edits for Foodstuffs; Torere Macadamias — Research and development of new brand identity; NZ Pickleball Gear — Logo and brand identity; Twisted Citrus — Font and colour rebrand for website and social media; Gisborne Wine & Food — Rebrand and promotional collateral.

Art Director at ITP Publishing - Harpers Bazaar Arabia + Viva Magazines

January 1, 2013 - January 1, 2014

Art direction and redesign support for high-end women’s magazines; contributed to Viva Magazine redesign and collaborated on other Harpers Bazaar titles.

Art Director at ITP Publishing (Harper's Bazaar Arabia & Viva Magazine)

January 1, 2013 - January 1, 2014

Worked across Harper's Bazaar Arabia and Viva Magazine—redesigned Viva Magazine and contributed to Bazaar titles: Art, Bride, and Qatar editions.

Art Director at Tangible Media - New Zealand Weddings

January 1, 2010 - January 1, 2011

Coordinated magazine move and redesign; designed layout for the entire magazine including cover; assisted with fashion shoots and styling; oversaw production, colour checks, and advertiser coordination.

Art Director at Tangible Media (New Zealand Weddings)

January 1, 2010 - January 1, 2011

Managed the title's transfer to a new publisher; redesigned the magazine before the first print run; oversaw full design and layout including cover, fashion, and studio shoots.

Graphic Designer at Pacific Magazines (New Idea & Girlfriend)

January 1, 2007 - January 1, 2010

Designed pages, covers, promotions, and marketing materials for a high-pressure weekly (New Idea) and a monthly title (Girlfriend). Met consistently tight deadlines; supported the picture department with image selection and handling.

Sales Co-ordinator at Fairfax Media - Sunday Star Times & Sunday News

January 1, 2004 - January 1, 2005

Ensured correct advertising placements and understood advertising processes; communication with staff and clients.

Editorial Assistant / Kids Club Editor and Designer at Fairfax Media

January 1, 2004 - January 1, 2007

Administrative duties, sourcing images, planning and writing for music/film/children’s pages; layout and page design; Kids Club Editor & Designer concepts.

Editorial Assistant / Kids Club Editor & Designer at Fairfax Media

January 1, 2004 - January 1, 2007

Planned, wrote, and designed music, film, and children's pages; sourced images for publication. Kids Club Editor & Designer — conceived concepts and produced layout from brief to final print.