Hi, I’m Janaya Galloway, Creative Director and Brand Consultant. I build brand identities and creative systems for fashion, lifestyle, and travel brands, delivering campaigns on and offline and leading experiential activations. I founded Alabaster Agency to partner with ambitious brands and help them tell a cohesive story through bold visuals, tone of voice, and practical design language. I’ve led art direction for shoots with Kate Moss in London and LA, directed campaigns for Newcastle Knights, Vanuatu Tourism, Aperol Spritz, Disney activations, and HTC pitch wins, among others. I love turning brand strategy into tangible tools—brand books, Canva templates, web look and feel, and retail/experiential concepts—while collaborating across design, copy, and production to create cohesive experiences.

Janaya Galloway

Hi, I’m Janaya Galloway, Creative Director and Brand Consultant. I build brand identities and creative systems for fashion, lifestyle, and travel brands, delivering campaigns on and offline and leading experiential activations. I founded Alabaster Agency to partner with ambitious brands and help them tell a cohesive story through bold visuals, tone of voice, and practical design language. I’ve led art direction for shoots with Kate Moss in London and LA, directed campaigns for Newcastle Knights, Vanuatu Tourism, Aperol Spritz, Disney activations, and HTC pitch wins, among others. I love turning brand strategy into tangible tools—brand books, Canva templates, web look and feel, and retail/experiential concepts—while collaborating across design, copy, and production to create cohesive experiences.

Available to hire

Hi, I’m Janaya Galloway, Creative Director and Brand Consultant. I build brand identities and creative systems for fashion, lifestyle, and travel brands, delivering campaigns on and offline and leading experiential activations. I founded Alabaster Agency to partner with ambitious brands and help them tell a cohesive story through bold visuals, tone of voice, and practical design language.

I’ve led art direction for shoots with Kate Moss in London and LA, directed campaigns for Newcastle Knights, Vanuatu Tourism, Aperol Spritz, Disney activations, and HTC pitch wins, among others. I love turning brand strategy into tangible tools—brand books, Canva templates, web look and feel, and retail/experiential concepts—while collaborating across design, copy, and production to create cohesive experiences.

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Work Experience

Creative Director / Founder at Alabaster Agency
January 1, 2023 - Present
Founder and Creative Director delivering brand identities, campaigns, experiential events, and design systems for clients across fashion, lifestyle, and tourism.
Creative Director / Co-Founder at Superthing Studio
January 1, 2020 - December 31, 2023
Led creative direction and brand projects; helped launch and grow the studio's design practice.
Freelance Graphic Designer at JanaYa Galloway Design
January 1, 2018 - December 31, 2020
Freelance graphic design for branding, identities, and campaigns.
Freelance Graphic Designer at JanaYa Galloway Design
January 1, 2012 - December 31, 2017
Freelance graphic design across branding and visual communication.
Associate Creative Director at Moon Communications
January 1, 2008 - December 31, 2011
Assisted in creative direction and branding projects for clients.
Senior Graphic Designer at Moon Communications
January 1, 2003 - December 31, 2008
Senior graphic designer delivering brand collateral and campaigns.
In-House Graphic Designer at Sunshades Eyewear
January 1, 2002 - December 31, 2003
In-house graphic design for eyewear brand assets.
Junior/Mid-Weight Designer at Starship Agency
January 1, 1999 - December 31, 2000
Early career design roles across branding and print.

Education

Bachelor of Visual Communications (Design) at Victoria University Wellington, NZ
January 1, 1994 - December 31, 1999
Award School Top 10 Award at Award School
January 1, 2006 - December 31, 2006

Qualifications

Award School Top 10 Award
January 1, 2006 - December 31, 2006
Bachelor of Visual Communications (Design)
January 1, 1994 - December 31, 1999

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other