Bárbara Sodré

Social Media & Content Specialist at By Demes Group

Developed and executed content strategies for social media (B2B focus on LinkedIn). Monitored performance and improved content optimization. Applied advanced copywriting techniques to digital campaigns. Conducted thorough metrics analysis to evaluate performance and optimize strategies. Delivered reports with actionable insights and recommendations.

Social Media Senior at The Knot Worldwide

Created and developed content for Instagram, TikTok, Pinterest, and Facebook (B2C focus). Planned and executed influencer marketing campaigns, identifying and selecting qualified influencers. Managed Meta Ads and Pinterest Ads campaigns. Monitored metrics and analyzed results to continuously optimize campaigns.

Social Media & Content Specialist at Dems Group

Developed and executed content strategies for social media (B2B focus on LinkedIn). Monitored performance and improved content optimization. Applied advanced copywriting techniques to digital campaigns. Conducted thorough metrics analysis to evaluate performance and optimize strategies. Delivered reports with actionable insights and recommendations.

Customer Experience & Digital Support at Concentrix

Managed customer interactions across digital channels. Improved customer journey and satisfaction. Supported digital processes and user experience optimization.