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I'm a multidisciplinary fashion and business professional with international experience spanning fashion design, creative direction, luxury retail, and operations. I’ve founded independent fashion brands and led end-to-end processes from concept to production, sourcing, and storytelling. I thrive on blending creativity with solid business strategy to drive brand growth and customer engagement across markets. I excel in collaborative environments, building strong brands through sourcing, campaigns, digital content, and strategic marketing. My goal is to create cohesive, market-ready experiences that resonate with diverse audiences while delivering operational excellence and sustainable growth.…I'm a multidisciplinary fashion and business professional with international experience spanning fashion design, creative direction, luxury retail, and operations. I’ve founded independent fashion brands and led end-to-end processes from concept to production, sourcing, and storytelling. I thrive on blending creativity with solid business strategy to drive brand growth and customer engagement across markets. I excel in collaborative environments, building strong brands through sourcing, campaigns, digital content, and strategic marketing. My goal is to create cohesive, market-ready experiences that resonate with diverse audiences while delivering operational excellence and sustainable growth.

Jihane Samrani

Creative Director, Designer, Stylist, +2

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I'm a multidisciplinary fashion and business professional with international experience spanning fashion design, creative direction, luxury retail, and operations. I’ve founded independent fashion brands and led end-to-end processes from concept to production, sourcing, and storytelling. I thrive on blending creativity with solid business strategy to drive brand growth and customer engagement across markets. I excel in collaborative environments, building strong brands through sourcing, campaigns, digital content, and strategic marketing. My goal is to create cohesive, market-ready experiences that resonate with diverse audiences while delivering operational excellence and sustainable growth.…I'm a multidisciplinary fashion and business professional with international experience spanning fashion design, creative direction, luxury retail, and operations. I’ve founded independent fashion brands and led end-to-end processes from concept to production, sourcing, and storytelling. I thrive on blending creativity with solid business strategy to drive brand growth and customer engagement across markets. I excel in collaborative environments, building strong brands through sourcing, campaigns, digital content, and strategic marketing. My goal is to create cohesive, market-ready experiences that resonate with diverse audiences while delivering operational excellence and sustainable growth.

Available to hire

I’m a multidisciplinary fashion and business professional with international experience spanning fashion design, creative direction, luxury retail, and operations. I’ve founded independent fashion brands and led end-to-end processes from concept to production, sourcing, and storytelling. I thrive on blending creativity with solid business strategy to drive brand growth and customer engagement across markets.

I excel in collaborative environments, building strong brands through sourcing, campaigns, digital content, and strategic marketing. My goal is to create cohesive, market-ready experiences that resonate with diverse audiences while delivering operational excellence and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

French

Advanced

Work Experience

Founder & Creative Director at JIHANE SAMRANI Signé

January 1, 2019 - Present

Founded and managed an independent private label fashion brand, overseeing both creative and business operations. Directed collection development, technical sketches, product concepts, and brand identity. Led sourcing, supplier coordination, sampling, production timelines, and quality control. Guided creative direction for campaigns, photoshoots, and digital content strategy. Oversaw e-commerce operations, customer communications, sales performance, and order fulfillment. Developed marketing strategies to increase brand visibility and customer engagement across markets.

Founder, Fashion Buyer & Creative Director at Lady J Selection

January 1, 2026 - Present

Curated and imported ready-to-wear fashion collections from Turkey based on market trends and consumer demand. Managed supplier relationships, inventory coordination, and product sourcing. Developed visual branding, digital content, and online product presentation. Handled customer relations, sales operations, and day-to-day business management.

Fashion Stylist & Sales Associate at Calibre

January 1, 2021 - January 1, 2022

Delivered personalized styling consultations for VIP and luxury retail clients. Assisted clients with wardrobe coordination for weddings, business events, and formal occasions. Managed fittings, alterations coordination, payments, and customer records. Supported visual merchandising and maintained premium customer service standards.

Real Estate Administration Assistant at Ray White

January 1, 2020 - January 1, 2020

Provided administrative and operational support within a fast-paced real estate environment. Managed client records, documentation, accounts receivable/payable, and project updates. Coordinated communication with consultants, clients, and internal teams. Handled front desk operations and client relations professionally.

Food & Beverage Floor Manager at Qube Kaffeine & Kitchen

January 1, 2019 - January 1, 2022

Managed daily floor operations, staff coordination, and customer service standards. Supervised opening/closing procedures and operational workflows. Trained staff members and resolved customer concerns efficiently. Oversaw reservations, order coordination, and overall guest experience.

Fashion Assistant Manager at Designer Atelier

January 1, 2018 - January 1, 2018

Supported collection development, fabric sourcing, fittings, and technical adjustments. Assisted in creative direction, mood boards, and photoshoot coordination. Collaborated with suppliers, tailors, and production teams throughout development stages.