Hi, I’m Joanna Nagiel—a marketing professional specializing in strategy, content, data analysis, and consumer research. With an engineering background in food technology and dietetics from SGGW, I combine analytical rigor with creative problem-solving to drive category development in FMCG. I’m passionate about turning data-driven insights into practical growth strategies.\n\nIn my recent roles, I’ve led social media and multi-channel campaigns, optimized performance with Meta and Google Ads, and translated consumer insights into actionable marketing plans. I’m excited to apply these skills in a dynamic FMCG setting and contribute to building compelling brands and measurable results.

Joanna Nagiel

Hi, I’m Joanna Nagiel—a marketing professional specializing in strategy, content, data analysis, and consumer research. With an engineering background in food technology and dietetics from SGGW, I combine analytical rigor with creative problem-solving to drive category development in FMCG. I’m passionate about turning data-driven insights into practical growth strategies.\n\nIn my recent roles, I’ve led social media and multi-channel campaigns, optimized performance with Meta and Google Ads, and translated consumer insights into actionable marketing plans. I’m excited to apply these skills in a dynamic FMCG setting and contribute to building compelling brands and measurable results.

Available to hire

Hi, I’m Joanna Nagiel—a marketing professional specializing in strategy, content, data analysis, and consumer research. With an engineering background in food technology and dietetics from SGGW, I combine analytical rigor with creative problem-solving to drive category development in FMCG. I’m passionate about turning data-driven insights into practical growth strategies.\n\nIn my recent roles, I’ve led social media and multi-channel campaigns, optimized performance with Meta and Google Ads, and translated consumer insights into actionable marketing plans. I’m excited to apply these skills in a dynamic FMCG setting and contribute to building compelling brands and measurable results.

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Language

Polish
Fluent
English
Advanced
German
Beginner

Work Experience

Senior Social Media Specialist at Inter Cars S.A.
May 1, 2023 - April 1, 2024
Analyzed campaign performance using Meta Ads and Google Analytics; optimized targeting and budget allocation, reducing cost per lead by 40% and expanding total reach to 2 million across channels.
Office Manager & Junior Accountant at Euro-Fund
February 1, 2022 - February 1, 2023
Provided operational and administrative support for a firm offering accounting, analytical, and EU funding advisory services; coordinated financial and accounting document workflow, ensuring compliance with procedures; participated in invoice control, expense reporting, and internal budget planning; assisted in preparing documentation for EU funding applications and financial analyses for clients.
Head of Social Media at Runaways Social Media and More
May 1, 2021 - September 1, 2021
Led a social media team in an interactive agency, managing a portfolio of 12 clients simultaneously with budgets ranging from 20,000 to 100,000 PLN; developed communication strategies and supervised campaign execution.
Senior Account Executive at MM&C Consultants
December 1, 2019 - July 1, 2020
Managed digital and offline media projects for corporate clients; optimized landing pages based on heat-maps and user behavior data; for a new product launch, page restructuring increased conversions; during lockdown, developed a 'safe optician salon' concept based on consumer insights from social listening, driving 30% month-over-month growth and increased foot traffic; identified low-conversion on a new product landing page, analyzed heat maps and user behavior, restructured page architecture, increasing conversions by 18% month-over-month and reducing bounce rate from 50% to 14%.
Marketing Manager at ShareSpace
October 1, 2018 - October 1, 2019
Led marketing initiatives across channels, developing strategies to grow brand presence and customer engagement.
Senior Social Media Manager at Clickad Interactive
July 1, 2018 - August 1, 2018
Managed social media activities and campaigns for clients, overseeing strategy and performance reporting.
Product Manager at Purrhub
April 1, 2018 - June 1, 2018
Product management responsibilities, coordinating development and go-to-market activities.
Social Media Manager at Edipresse Group
January 1, 2017 - January 1, 2018
Managed social media activities and campaigns for the organization, contributing to content scheduling and performance analysis.

Education

Engineering Degree in Food Technology and Human Nutrition at Warsaw University of Life Sciences (SGGW)
January 1, 2024 - May 14, 2026

Qualifications

Registered Dietitian - Polish Institute of Dietetics
January 11, 2030 - May 14, 2026
Digital Competence in AI Google
January 11, 2030 - May 14, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet