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Senior Apparel Designer and Product Developer with over 11 years of experience in the fashion and apparel industry, specializing in menswear. Proven expertise in end-to-end product development—from concept creation and trend research to final production and market launch. Skilled in translating market insights into commercially successful designs, with a strong focus on fabric innovation, fit development, and cost optimization. Experienced in working closely with cross-functional teams including merchandising, sourcing, and manufacturing to deliver high-quality products aligned with brand vision and customer expectations. Proficient in industry-standard tools such as Adobe Illustrator and Photoshop, with a deep understanding of garment construction, technical specifications, and global fashion trends. Demonstrated ability to manage multiple product lines, meet tight deadlines, and drive continuous improvement in design and development processes. A detail-oriented and results-driven professional, committed to delivering innovative, trend-forward collections that balance creativity with commercial viability.…Senior Apparel Designer and Product Developer with over 11 years of experience in the fashion and apparel industry, specializing in menswear. Proven expertise in end-to-end product development—from concept creation and trend research to final production and market launch. Skilled in translating market insights into commercially successful designs, with a strong focus on fabric innovation, fit development, and cost optimization. Experienced in working closely with cross-functional teams including merchandising, sourcing, and manufacturing to deliver high-quality products aligned with brand vision and customer expectations. Proficient in industry-standard tools such as Adobe Illustrator and Photoshop, with a deep understanding of garment construction, technical specifications, and global fashion trends. Demonstrated ability to manage multiple product lines, meet tight deadlines, and drive continuous improvement in design and development processes. A detail-oriented and results-driven professional, committed to delivering innovative, trend-forward collections that balance creativity with commercial viability.

Greeshma Shiju

Designer, Product Designer, Brand Designer, +2

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Senior Apparel Designer and Product Developer with over 11 years of experience in the fashion and apparel industry, specializing in menswear. Proven expertise in end-to-end product development—from concept creation and trend research to final production and market launch. Skilled in translating market insights into commercially successful designs, with a strong focus on fabric innovation, fit development, and cost optimization. Experienced in working closely with cross-functional teams including merchandising, sourcing, and manufacturing to deliver high-quality products aligned with brand vision and customer expectations. Proficient in industry-standard tools such as Adobe Illustrator and Photoshop, with a deep understanding of garment construction, technical specifications, and global fashion trends. Demonstrated ability to manage multiple product lines, meet tight deadlines, and drive continuous improvement in design and development processes. A detail-oriented and results-driven professional, committed to delivering innovative, trend-forward collections that balance creativity with commercial viability.…Senior Apparel Designer and Product Developer with over 11 years of experience in the fashion and apparel industry, specializing in menswear. Proven expertise in end-to-end product development—from concept creation and trend research to final production and market launch. Skilled in translating market insights into commercially successful designs, with a strong focus on fabric innovation, fit development, and cost optimization. Experienced in working closely with cross-functional teams including merchandising, sourcing, and manufacturing to deliver high-quality products aligned with brand vision and customer expectations. Proficient in industry-standard tools such as Adobe Illustrator and Photoshop, with a deep understanding of garment construction, technical specifications, and global fashion trends. Demonstrated ability to manage multiple product lines, meet tight deadlines, and drive continuous improvement in design and development processes. A detail-oriented and results-driven professional, committed to delivering innovative, trend-forward collections that balance creativity with commercial viability.

Available to hire

Senior Apparel Designer and Product Developer with over 11 years of experience in the fashion and apparel industry, specializing in menswear. Proven expertise in end-to-end product development—from concept creation and trend research to final production and market launch.
Skilled in translating market insights into commercially successful designs, with a strong focus on fabric innovation, fit development, and cost optimization. Experienced in working closely with cross-functional teams including merchandising, sourcing, and manufacturing to deliver high-quality products aligned with brand vision and customer expectations.
Proficient in industry-standard tools such as Adobe Illustrator and Photoshop, with a deep understanding of garment construction, technical specifications, and global fashion trends. Demonstrated ability to manage multiple product lines, meet tight deadlines, and drive continuous improvement in design and development processes.
A detail-oriented and results-driven professional, committed to delivering innovative, trend-forward collections that balance creativity with commercial viability.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Apparel Designer & Product Developer

January 1, 2025 - Present

Lead seasonal range planning and assortment development for menswear categories. Own end-to-end product lifecycle from concept to sampling. Define seasonal colour stories, fabric direction, silhouettes, and graphics. Lead seasonal range planning aligned with margin optimization targets. Develop and supervise tech pack execution. Collaborated with sourcing teams to maintain competitive pricing for in-house labels. Delivered commercially viable collections aligned to buyer expectations and margin bands. Mentor junior designers and oversee collection execution standards.

Senior Fashion Designer - Product Developer at Lachmi’s International Ltd (HK)

December 1, 2020 - April 1, 2022

Led design operations across India and Hong Kong teams delivering commercially scalable collections. Directed seasonal concept planning and brand alignment. Managed cross-category developments across Mens, Womens & Kids divisions. Collaborated with merchandising on price architecture and range planning. Reviewed fits, quality, and execution standards before buyer submissions. Reported design KPIs and supported business growth strategies.

Designer cum Merchandiser at Inaam General Trading LLC

October 1, 2017 - October 1, 2020

Led design operations across India and Hong Kong teams delivering commercially scalable collections. Directed seasonal concept planning and brand alignment. Managed cross-category developments across Mens, Womens & Kids divisions. Collaborated closely with merchandising on price architecture and range planning. Reviewed fits, quality, and execution standards before buyer submissions. Reported design KPIs and supported business growth strategies.

Head Designer at Cotton Blossom (India) Pvt Ltd

May 1, 2015 - August 1, 2017

Led design operations across India and Hong Kong teams delivering commercially scalable collections. Directed seasonal concept planning and brand alignment. Managed cross-category developments across Mens, Womens & Kids divisions. Collaborated closely with merchandising on price architecture and range planning. Reviewed fits, quality, and execution standards before buyer submissions. Reported design KPIs and supported business growth strategies.

Head Fashion Designer at Lachmi’s International Ltd (HK)

September 1, 2023 - December 1, 2024

Designed and executed seasonal collections across Menswear and Kidswear in knit and woven categories. Created technical packs and coordinated sampling approvals. Conducted fabric sourcing aligned with cost and performance requirements. Presented design concepts to international buyers.

Designer at Atraco Group

May 1, 2022 - August 1, 2023