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Hi, I’m Brian Nahoward, a Digital Content Manager and Strategist with a track record of growing reach and engagement across 40+ social accounts. I specialize in cross-platform programs that deliver measurable results—Facebook reach up 40% YoY, Instagram engagement up 30% YoY, TikTok total engagements up 120%, and Threads interactions tripled since the revamp. I also lead copy strategy for mission-driven campaigns and coordinate multi-platform teams to keep campaigns aligned and effective. In previous roles I’ve designed and executed full-funnel content plans for TV shows and brands, growing audiences and monthly views while refining messaging, cadence, and cross-team briefs for seasonal launches.…Hi, I’m Brian Nahoward, a Digital Content Manager and Strategist with a track record of growing reach and engagement across 40+ social accounts. I specialize in cross-platform programs that deliver measurable results—Facebook reach up 40% YoY, Instagram engagement up 30% YoY, TikTok total engagements up 120%, and Threads interactions tripled since the revamp. I also lead copy strategy for mission-driven campaigns and coordinate multi-platform teams to keep campaigns aligned and effective. In previous roles I’ve designed and executed full-funnel content plans for TV shows and brands, growing audiences and monthly views while refining messaging, cadence, and cross-team briefs for seasonal launches.

Brian Nahoward

Social Media Manager, Content Producer, Content Strategist, +5

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Hi, I’m Brian Nahoward, a Digital Content Manager and Strategist with a track record of growing reach and engagement across 40+ social accounts. I specialize in cross-platform programs that deliver measurable results—Facebook reach up 40% YoY, Instagram engagement up 30% YoY, TikTok total engagements up 120%, and Threads interactions tripled since the revamp. I also lead copy strategy for mission-driven campaigns and coordinate multi-platform teams to keep campaigns aligned and effective. In previous roles I’ve designed and executed full-funnel content plans for TV shows and brands, growing audiences and monthly views while refining messaging, cadence, and cross-team briefs for seasonal launches.…Hi, I’m Brian Nahoward, a Digital Content Manager and Strategist with a track record of growing reach and engagement across 40+ social accounts. I specialize in cross-platform programs that deliver measurable results—Facebook reach up 40% YoY, Instagram engagement up 30% YoY, TikTok total engagements up 120%, and Threads interactions tripled since the revamp. I also lead copy strategy for mission-driven campaigns and coordinate multi-platform teams to keep campaigns aligned and effective. In previous roles I’ve designed and executed full-funnel content plans for TV shows and brands, growing audiences and monthly views while refining messaging, cadence, and cross-team briefs for seasonal launches.

Available to hire

Hi, I’m Brian Nahoward, a Digital Content Manager and Strategist with a track record of growing reach and engagement across 40+ social accounts. I specialize in cross-platform programs that deliver measurable results—Facebook reach up 40% YoY, Instagram engagement up 30% YoY, TikTok total engagements up 120%, and Threads interactions tripled since the revamp. I also lead copy strategy for mission-driven campaigns and coordinate multi-platform teams to keep campaigns aligned and effective.

In previous roles I’ve designed and executed full-funnel content plans for TV shows and brands, growing audiences and monthly views while refining messaging, cadence, and cross-team briefs for seasonal launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Content Manager & Strategist

December 1, 2025 - Present

Lead cross-platform digital content strategy across 40+ social accounts; drove growth including Facebook reach +40% YoY, Instagram engagement +30%, TikTok engagements +120%, and Threads interactions after a revamp. Served as lead copy strategist for Blood Cancer United across platforms; coordinated a Snapchat coordinator; optimized content strategy using performance data and analytics; supported cross-client growth via agency pitches and reporting.

Social Media Specialist at This Old House / Ask This Old House

December 1, 2023 - December 1, 2025

Led full-funnel content strategy and daily publishing for 40+ profiles across Facebook, Instagram, Threads, TikTok, and Pinterest, including This Old House and Ask This Old House; achieved 10M–25M monthly views; built multi-month campaigns; implemented a witty Threads strategy that grew followers from 60K to 110K (+83%) and tripled engagement.

Content Producer at TV Show (Home Renovation)

June 1, 2022 - December 1, 2023

Responsible for media content including graphics, edited videos, and photos for a home renovation TV show; developed and executed a cohesive social media plan across 30+ accounts for show and cast; increased TikTok following by 200% over 6 months; increased Facebook following by 20% (June–December 2023).

Content Coordinator at Eric Forman Studio Communications & Studio Manager

May 1, 2021 - August 1, 2021

Drafted press releases to announce new projects and awards; led Instagram and Facebook planning; increased Instagram followers by 15%; wrote and edited an artist catalog and updated the artist's website.

Digital Content Manager & Strategist at Yellow House Consulting

December 1, 2025 - Present

Lead cross-platform digital strategy and content execution for Blood Cancer United, spanning 40+ social accounts. Develop and implement full-funnel content programs, crafting copy, asset frameworks, and measurement plans to fuel awareness and fundraising campaigns. Manage and direct a Snapchat coordinator, providing content frameworks, performance reviews, and campaign alignment. Drive growth and engagement through data-informed optimization and cross-channel coordination.

Social Media Specialist Lead at This Old House / Ask This Old House (TV show & talent accounts)

December 1, 2023 - December 1, 2025

Created and executed a full-funnel content strategy across 40+ social profiles on Facebook, Instagram, Threads, TikTok, and Pinterest, including This Old House and related cast talent accounts. Led multi-month campaigns, developing messaging frameworks, cadence plans, and cross-team briefs. Achieved multi-platform reach and engagement growth, with monthly views in the tens of millions across platforms.

Content Producer at Homer Renovation TV Show

June 1, 2022 - December 1, 2023

Produced media content including graphics, edited videos, and photos for a television home renovation show. Collaborated with producers and cast to deliver promotional assets, sizzle reels, and on-air assets for marketing and broadcast needs.

Media Content Producer at This Old House TV Show

June 1, 2022 - December 1, 2023

Social Media Specialist at Blood Cancer United

December 1, 2023 - December 1, 2025

Led full-funnel content strategy and daily publishing for 40+ social media profiles across Facebook, Instagram, Threads, TikTok, and Pinterest, including This Old House, Ask This Old House, and cast talent accounts. Reached 10M–25M monthly views across platforms and developed multi-month campaigns with cross-team briefs.

Digital Content Manager & Strategist at Blood Cancer United

December 1, 2025 - Present

Serve as lead copy strategist across all platforms, fueling consistent engagement and 15–20% YoY audience growth for awareness and fundraising campaigns. Manage and direct a Snapchat coordinator, providing content frameworks, reviewing performance, and ensuring campaign alignment.

Social Media Specialist Lead at This Old House

December 1, 2023 - December 1, 2025

Full-funnel content strategy and daily publishing for 40+ social media profiles across Facebook, Instagram, Threads, TikTok, and Pinterest; including This Old House, Ask This Old House, and cast talent accounts. Reached 10M–25M monthly views across platforms. Led multi-month campaigns and seasonal launches; developed messaging frameworks, cadence plans, and cross‑team briefs. Implemented a new Threads strategy centered on witty, voice-driven humor, increasing followers from 60K to 110K in one year and tripling engagement rate.

Social Media Specialist at This Old House

June 1, 2022 - December 1, 2023

Responsible for media content including graphics, edited videos, and photos for a home renovation TV show. Developed and executed a cohesive social media plan covering over 30 accounts across Instagram, Facebook, Twitter, TikTok, and Pinterest; including This Old House, Ask This Old House, and cast talent accounts.

Content Coordinator at Eric Forman Studio Communications

May 1, 2021 - August 1, 2021

Drafted press releases to leads announcing new projects and awards; led to several published articles by art publications. Managed Instagram and Facebook through creating a social media plan; increased Instagram followers by 15%.