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I am a Vancouver-based marketing professional with a proven track record in building end-to-end social media strategies, paid campaigns, and content programs across LinkedIn, X, Reddit, Meta and more. I translate complex brand concepts into engaging content, collaborate cross-functionally with product and sales teams to optimize campaigns and drive growth as well as brand impact. I hold a Master of Arts in Digital Culture and Society from King’s College London and a Bachelor of Engineering in Digital Media Technology from Beijing University of Technology. I enjoy turning data-driven insights into compelling storytelling and delivering measurable results for fast-paced brands.…I am a Vancouver-based marketing professional with a proven track record in building end-to-end social media strategies, paid campaigns, and content programs across LinkedIn, X, Reddit, Meta and more. I translate complex brand concepts into engaging content, collaborate cross-functionally with product and sales teams to optimize campaigns and drive growth as well as brand impact. I hold a Master of Arts in Digital Culture and Society from King’s College London and a Bachelor of Engineering in Digital Media Technology from Beijing University of Technology. I enjoy turning data-driven insights into compelling storytelling and delivering measurable results for fast-paced brands.

Anzhuo Liu

Marketer, Content Creator, Brand Strategist, +2

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I am a Vancouver-based marketing professional with a proven track record in building end-to-end social media strategies, paid campaigns, and content programs across LinkedIn, X, Reddit, Meta and more. I translate complex brand concepts into engaging content, collaborate cross-functionally with product and sales teams to optimize campaigns and drive growth as well as brand impact. I hold a Master of Arts in Digital Culture and Society from King’s College London and a Bachelor of Engineering in Digital Media Technology from Beijing University of Technology. I enjoy turning data-driven insights into compelling storytelling and delivering measurable results for fast-paced brands.…I am a Vancouver-based marketing professional with a proven track record in building end-to-end social media strategies, paid campaigns, and content programs across LinkedIn, X, Reddit, Meta and more. I translate complex brand concepts into engaging content, collaborate cross-functionally with product and sales teams to optimize campaigns and drive growth as well as brand impact. I hold a Master of Arts in Digital Culture and Society from King’s College London and a Bachelor of Engineering in Digital Media Technology from Beijing University of Technology. I enjoy turning data-driven insights into compelling storytelling and delivering measurable results for fast-paced brands.

Available to hire

I am a Vancouver-based marketing professional with a proven track record in building end-to-end social media strategies, paid campaigns, and content programs across LinkedIn, X, Reddit, Meta and more. I translate complex brand concepts into engaging content, collaborate cross-functionally with product and sales teams to optimize campaigns and drive growth as well as brand impact.

I hold a Master of Arts in Digital Culture and Society from King’s College London and a Bachelor of Engineering in Digital Media Technology from Beijing University of Technology. I enjoy turning data-driven insights into compelling storytelling and delivering measurable results for fast-paced brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at HydroX AI

February 1, 2025 - November 1, 2025

Lead end-to-end social media strategy and paid ads across LinkedIn, X, Reddit, Meta and other platforms, managing organic content, influencer collaborations and paid campaigns aligned with brand and business goals. Collaborated with technical teams to translate complex AI and security concepts into clear, engaging social content for B2B audiences. Planned, created, and published content while analyzing performance (engagement, reach, conversion), delivering 130% LinkedIn follower growth and 300% increase in organic traffic. Managed SEO, social listening and audience insights to refine messaging, monitor sentiment, and optimize content strategy. Partnered cross-functionally with product, sales, and design teams to ensure consistent brand voice and integrated campaign execution.

Marketing Manager at V - Max Media Corp.

June 1, 2023 - June 1, 2024

Developed and executed social media strategies and paid ads across Meta, TikTok, LinkedIn, and X, combining organic content, paid media, SEO and influencer collaborations. Created and managed content calendars, including short-form video, graphics, and campaign messaging tailored to different audience segments. Coordinated with internal teams and external creators to produce and adapt content across platforms while maintaining brand consistency. Monitored campaign performance and conducted A/B testing to optimize engagement, conversion, and ROI. Managed community engagement and supported client communications through social channels.

Media Manager of Global Marketing at TikTok

February 1, 2022 - June 1, 2023

Responsible for TikTok / TikTok Shop promotions in Southeast Asia & USA, working on campaigns to drive brand awareness, likeability, recruit new users and seek opportunities for revenue growth. Developed social and paid media strategy, measurement frameworks and KPIs, tracking performance across awareness, engagement, and conversion metrics. Partnered with operations and intelligence teams to optimize campaign performance through data-driven insights and continuous testing. Supported large-scale integrated campaigns by advising on platform strategy, content formats, and best practices. Contributed to brand growth initiatives, increasing trust metrics and market penetration across regions.

Senior Planning Director at Dentsu Media

January 1, 2021 - February 1, 2022

Strategy planning and media buying for multiple clients, including Nestlé, Facebook (B2B), Sony Pictures and Toyota China. Led a team of 15 people on managing accounts with total $50 million per year for 40+ campaigns go live (heavy investment in 2021 due to Tokyo Olympics). For branding campaigns the media KPIs were achieved, plus $1.8 million additional free media value for Toyota Olympic Campaign based on budget. For performance campaigns, Facebook cost per leads is 15% lower than past years due to new media channels test and learn. Estimated box office of Sony Pictures 'Spider-Man: No Way Home' is 27% over the expectation.

Associate Strategy Director at Mindshare

June 1, 2019 - December 1, 2020

Brand strategy development for Yili brand (FMCG, top1 dairy brand in China). Served 3 business units including ice cream, cheese and new product lines. Led a team of 3 to share latest media trends, consumer insights, best-case analysis and proper marketing approaches to client goals. Campaigns included branding and innovation, content co-operation, reality show sponsorship, offline events and pan-entertainment deep insertion (ACG / E-sports).

Media Planning Manager at PhD Media

March 1, 2017 - May 1, 2019

Media planning and buying for Volkswagen brands; developed media strategy and managed campaigns for VGIC Branding, Touareg, Tiguan, Beetle and VGC PR. Led a team of 3 handling 8 key campaigns per year with dealer investments. Achieved 5-8% YoY reduction in cost per leads through optimization; gained experience in offline events and auto shows.

Senior Media Planner at Mindshare

March 1, 2015 - February 1, 2017

Served clients including Nestlé, Caterpillar, American Express and Malaysia Airlines. Worked as a Strategy Planner, acquiring skills such as competitor analysis, consumer insight, and ability to write media proposals as well as campaign management. Quick learner with proficiency in using specific media planning tools.