Founder & CEO at JKS Collective

Founder & CEO specializing in partnerships, athlete management, leadership, experiential & brand marketing. Lead Tournament Director for the Joshua Dobbs ASTROrdinary Dobbs Foundation Charitable Golf Classic & Concert; responsible for concept development, staff, donor and volunteer management (100+), RSVP management, programming, sponsorship acquisition & activation, vendor & venue negotiations, and on-site production of gala, silent auction, concert, mixer & golf experiences. Led global brand activations (e.g., lululemon FURTHER event), production & talent management for Align campaign activation at BottleRock, and cross-market partnerships integrating local/global partners and talent. Directed end-to-end production and budget management for flagship retail stores and major brand activations (e.g., Spotify, Nike, Fan Duel), with a budget of $3M+.

Visiting Professor, Sport Administration (SPAD); NCAA Men’s March Madness Team Host; SPAD Program Advisor at Pepperdine University

Developed a comprehensive curriculum to foster critical thinking, collaboration, and networking skills; managed two direct reports, over 100 students, and two internship programs; provided research opportunities, career & academic guidance; partnered with NCAA & WCC to create capstone roles for NCAA Men’s March Madness Sweet 16 & Elite 8 at Crypto Arena.

Graduate Intern, Special Events at Major League Baseball

Developed hospitality & hotel research to support contract negotiations for MLB events; created master trackers, hotel directories and spacing for 32 clubs; facilitated league-wide best practices for game entertainment; built and tested registration sites for Field of Dreams & All-Star Game; updated RFPs and helped reduce transportation costs by 32% for Field of Dreams game.

Marketing Lead at VaynerSports

Managed endorsements, deliverables, and the majority of campaigns for 25 NFL players and the VS brand; developed disruptive tentpole events; led national youth football camps; managed a bi-coastal team of ten.

Corporate Partnerships Associate at Los Angeles Lakers

Tracked social media analytics; created and maintained a performance database for sponsor exposure; managed in-arena ad placements and game-day sponsorship activations; coordinated sponsor activations off-site.

Event Strategy and Integration Intern at National Football League

Assisted in the development of Super Bowl bids; researched NFL Draft demographics and fan marketing initiatives; supported ideation for NFL Draft 2019; streamlined host city selection and tentpole event processes; supported PFHOF initiatives to educate and engage youth and female demographics.

Game Day Event Staff Lead at Pepperdine University Athletics

Managed game day operations for Division I sporting events; oversaw staff, marketing, digital media, ticketing, business operations and merchandise; enhanced fan engagement, partner alignment and revenue generation.

Visiting Professor, Sport Administration at Pepperdine University

Developed a comprehensive SPAD curriculum to foster critical thinking, collaboration, and networking; managed two direct reports and +100 students; coordinated internship program; provided research opportunities, career guidance, and 4-year degree plans; partnered with NCAA & WCC to create capstone roles for NCAA Men’s March Madness Sweet 16 & Elite 8 at Crypto Arena.

Event Manager, US Sports at adidas

Led NAM grassroots brand campaigns, alliance management (DSG, Hyperice), and partner integrations; designed and executed large-scale NAM activations for football, baseball and softball; integrated consumer insights to strengthen brand affinity; managed weekly cross-functional team meetings with Brand, Sports Marketing, PR, Social, Design, Product & Footwear; produced campaigns delivering 100% sell-through and guided disruptive product launches within category events.

FHIPO Candidate at adidas

Selected as a Future High-Potential (FHIPO) talent development candidate (2022–2023).

Women’s Network Executive Board Member Lead - Education & Awareness at adidas

Executive Board role focusing on education and awareness initiatives (2021–2022).