Available to hire
Hi, I specialize in building partnerships, athlete management, leadership, experiential marketing and brand activation that connect people with meaningful experiences. I help brands and talent co-create impactful programs, steward multi-channel campaigns, and drive growth through immersive experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Visiting Professor, Sport Administration at Pepperdine University
January 1, 2023 - January 1, 2024Developed a comprehensive SPAD curriculum to foster critical thinking, collaboration, and networking; managed two direct reports and +100 students; coordinated internship program; provided research opportunities, career guidance, and 4-year degree plans; partnered with NCAA & WCC to create capstone roles for NCAA Men’s March Madness Sweet 16 & Elite 8 at Crypto Arena.
Visiting Professor, Sport Administration (SPAD); NCAA Men’s March Madness Team Host; SPAD Program Advisor at Pepperdine University
January 1, 2023 - December 31, 2024Developed a comprehensive curriculum to foster critical thinking, collaboration, and networking skills; managed two direct reports, over 100 students, and two internship programs; provided research opportunities, career & academic guidance; partnered with NCAA & WCC to create capstone roles for NCAA Men’s March Madness Sweet 16 & Elite 8 at Crypto Arena.
FHIPO Candidate at adidas
January 1, 2022 - January 1, 2023Selected as a Future High-Potential (FHIPO) talent development candidate (2022–2023).
Event Manager, US Sports at didas
January 1, 2021 - December 31, 2023Led XFN US Sport brand campaigns through optimization of business opportunities, relationship management and workflow efficiencies; negotiated partnerships (e.g., DSG, Hyperice); designed and produced end-to-end NAM grassroots activations for football, baseball and softball; integrated consumer insights to support brand strategy; boosted Adidas Dugout NAM membership by 110% in 2022; led weekly cross-functional meetings with Brand, Sports Marketing, PR, Social, Design, Product & Footwear; produced disruptive product launch campaigns at category events to foster 100% sell-through rate; supported campaigns for adidas athletes (e.g., Patrick Mahomes).
Women’s Network Executive Board Member Lead - Education & Awareness at adidas
January 1, 2021 - January 1, 2022Executive Board role focusing on education and awareness initiatives (2021–2022).
Event Manager, US Sports at adidas
January 1, 2021 - January 1, 2023Led NAM grassroots brand campaigns, alliance management (DSG, Hyperice), and partner integrations; designed and executed large-scale NAM activations for football, baseball and softball; integrated consumer insights to strengthen brand affinity; managed weekly cross-functional team meetings with Brand, Sports Marketing, PR, Social, Design, Product & Footwear; produced campaigns delivering 100% sell-through and guided disruptive product launches within category events.
Graduate Intern, Special Events at Major League Baseball
January 1, 2020 - December 31, 2020Developed hospitality & hotel research to support contract negotiations for MLB events; created master trackers, hotel directories and spacing for 32 clubs; facilitated league-wide best practices for game entertainment; built and tested registration sites for Field of Dreams & All-Star Game; updated RFPs and helped reduce transportation costs by 32% for Field of Dreams game.
Founder & CEO at JKS Collective
January 1, 2020 - PresentFounder & CEO specializing in partnerships, athlete management, leadership, experiential & brand marketing. Lead Tournament Director for the Joshua Dobbs ASTROrdinary Dobbs Foundation Charitable Golf Classic & Concert; responsible for concept development, staff, donor and volunteer management (100+), RSVP management, programming, sponsorship acquisition & activation, vendor & venue negotiations, and on-site production of gala, silent auction, concert, mixer & golf experiences. Led global brand activations (e.g., lululemon FURTHER event), production & talent management for Align campaign activation at BottleRock, and cross-market partnerships integrating local/global partners and talent. Directed end-to-end production and budget management for flagship retail stores and major brand activations (e.g., Spotify, Nike, Fan Duel), with a budget of $3M+.
Marketing Lead at VaynerSports
January 1, 2018 - December 31, 2019Managed endorsements, deliverables, and the majority of campaigns for 25 NFL players and the VS brand; developed disruptive tentpole events; led national youth football camps; managed a bi-coastal team of ten.
Event Strategy and Integration Intern at National Football League
January 1, 2017 - December 31, 2017Assisted in the development of Super Bowl bids; researched NFL Draft demographics and fan marketing initiatives; supported ideation for NFL Draft 2019; streamlined host city selection and tentpole event processes; supported PFHOF initiatives to educate and engage youth and female demographics.
Corporate Partnerships Associate at Los Angeles Lakers
January 1, 2017 - December 31, 2018Tracked social media analytics; created and maintained a performance database for sponsor exposure; managed in-arena ad placements and game-day sponsorship activations; coordinated sponsor activations off-site.
Game Day Event Staff Lead at Pepperdine University Athletics
January 1, 2015 - January 1, 2020Managed game day operations for Division I sporting events; oversaw staff, marketing, digital media, ticketing, business operations and merchandise; enhanced fan engagement, partner alignment and revenue generation.
Education
Master of Dispute Resolution at Caruso School of Law, Pepperdine University, Malibu, CA
January 1, 2020 - January 1, 2020Bachelor of Arts in Sport Administration with a Certificate in Conflict Management at Seaver College, Pepperdine University
January 1, 2018 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Non-Profit Organization, Other, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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