I'm Lysa Gouffi, a Digital Marketing & CRM Specialist based in Berlin with over four years of experience shaping growth across international markets. I design data-driven marketing strategies that boost engagement, expand audiences, and drive product launches in healthcare, travel, and B2B settings. I thrive on turning insights into action, from CRM programs and email automation to content marketing and event marketing. Currently, I manage local campaigns, launches, newsletters, and corporate events for Dômes Pharma Germany, collaborating with cross-functional teams to deliver measurable results. I’m fluent in French and English, with intermediate German, and I enjoy translating complex data into clear storytelling for stakeholders and customers.

Lysa Gouffi

I'm Lysa Gouffi, a Digital Marketing & CRM Specialist based in Berlin with over four years of experience shaping growth across international markets. I design data-driven marketing strategies that boost engagement, expand audiences, and drive product launches in healthcare, travel, and B2B settings. I thrive on turning insights into action, from CRM programs and email automation to content marketing and event marketing. Currently, I manage local campaigns, launches, newsletters, and corporate events for Dômes Pharma Germany, collaborating with cross-functional teams to deliver measurable results. I’m fluent in French and English, with intermediate German, and I enjoy translating complex data into clear storytelling for stakeholders and customers.

Available to hire

I’m Lysa Gouffi, a Digital Marketing & CRM Specialist based in Berlin with over four years of experience shaping growth across international markets. I design data-driven marketing strategies that boost engagement, expand audiences, and drive product launches in healthcare, travel, and B2B settings. I thrive on turning insights into action, from CRM programs and email automation to content marketing and event marketing.

Currently, I manage local campaigns, launches, newsletters, and corporate events for Dômes Pharma Germany, collaborating with cross-functional teams to deliver measurable results. I’m fluent in French and English, with intermediate German, and I enjoy translating complex data into clear storytelling for stakeholders and customers.

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Language

French
Fluent
English
Fluent
German
Intermediate

Work Experience

Junior Marketing Manager at Dômes Pharma Germany
July 1, 2023 - Present
Managed the German marketing budget and localized international campaigns. Led 8 product launches generating 10–15% average sales growth per launch. Created the first company newsletter reaching 1,800+ subscribers with a 38% open rate. Organized 10+ corporate events and increased website traffic by 15%.
Communication Officer at MMV – Club Holidays & Ski Resorts
October 1, 2020 - October 1, 2022
Supported campaigns across 20+ resorts and produced marketing materials for 25K+ readers. Managed influencer partnerships increasing engagement by 30%. Grew social media audience from 900 to 9,000 followers.
Digital Marketing & Events Manager at Triptide London
January 1, 2020 - March 1, 2020
Managed social media content and increased followers by 20% in 3 months. Created newsletters and travel content with an 8% average CTR.
Communication Officer at Initiative Nice Côte d’Azur
January 1, 2019 - March 1, 2019
Coordinated entrepreneurship events attracting 200+ visitors. Supported startup founders and local partnership initiatives.

Education

Master’s Degree in Digital Marketing at IPAG Business School
January 1, 2017 - December 31, 2022
Exchange Semester at University of Macedonia
January 11, 2030 - May 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Travel & Hospitality, Media & Entertainment, Software & Internet