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Marketing and Communication Specialist with 4+ years of experience across digital marketing, content marketing, campaign management, product launches, events, SEO, and CRM in international markets. I’m results-driven and highly organized, with a strong track record of audience growth, traffic growth, newsletter performance, and brand visibility through multi-channel execution. I enjoy building effective communication strategies—from concept to launch—while collaborating across global teams. I’m comfortable using AI tools to improve content ideation and workflow efficiency, and I love working in fast-paced environments where data and creativity go hand in hand.…Marketing and Communication Specialist with 4+ years of experience across digital marketing, content marketing, campaign management, product launches, events, SEO, and CRM in international markets. I’m results-driven and highly organized, with a strong track record of audience growth, traffic growth, newsletter performance, and brand visibility through multi-channel execution. I enjoy building effective communication strategies—from concept to launch—while collaborating across global teams. I’m comfortable using AI tools to improve content ideation and workflow efficiency, and I love working in fast-paced environments where data and creativity go hand in hand.

Lysa Gouffi

Digital Marketer, Content Creator, Content Strategist, +5

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Marketing and Communication Specialist with 4+ years of experience across digital marketing, content marketing, campaign management, product launches, events, SEO, and CRM in international markets. I’m results-driven and highly organized, with a strong track record of audience growth, traffic growth, newsletter performance, and brand visibility through multi-channel execution. I enjoy building effective communication strategies—from concept to launch—while collaborating across global teams. I’m comfortable using AI tools to improve content ideation and workflow efficiency, and I love working in fast-paced environments where data and creativity go hand in hand.…Marketing and Communication Specialist with 4+ years of experience across digital marketing, content marketing, campaign management, product launches, events, SEO, and CRM in international markets. I’m results-driven and highly organized, with a strong track record of audience growth, traffic growth, newsletter performance, and brand visibility through multi-channel execution. I enjoy building effective communication strategies—from concept to launch—while collaborating across global teams. I’m comfortable using AI tools to improve content ideation and workflow efficiency, and I love working in fast-paced environments where data and creativity go hand in hand.

Available to hire

Marketing and Communication Specialist with 4+ years of experience across digital marketing, content marketing, campaign management, product launches, events, SEO, and CRM in international markets. I’m results-driven and highly organized, with a strong track record of audience growth, traffic growth, newsletter performance, and brand visibility through multi-channel execution.

I enjoy building effective communication strategies—from concept to launch—while collaborating across global teams. I’m comfortable using AI tools to improve content ideation and workflow efficiency, and I love working in fast-paced environments where data and creativity go hand in hand.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

German

Intermediate

Work Experience

Junior Marketing Manager at Dômes Pharma Germany

July 1, 2023 - Present

Managed the German marketing budget and localized international campaigns. Led 8 product launches generating 10–15% average sales growth per launch. Created the first company newsletter reaching 1,800+ subscribers with a 38% open rate. Organized 10+ corporate events and increased website traffic by 15%.

Communication Officer at MMV – Club Holidays & Ski Resorts

October 1, 2020 - October 1, 2022

Supported campaigns across 20+ resorts and produced marketing materials for 25K+ readers. Managed influencer partnerships increasing engagement by 30%. Grew social media audience from 900 to 9,000 followers.

Digital Marketing & Events Manager at Triptide

January 1, 2020 - March 1, 2020

Managed daily social media content and increased followers by 20% in 3 months. Created newsletters and travel content with an average click-through rate of 8%. Organized partner events to improve retention and collaboration.

Digital Marketing & Events Manager at Triptide London

January 1, 2020 - March 1, 2020

Managed social media content and increased followers by 20% in 3 months. Created newsletters and travel content with an 8% average CTR.

Communication Officer at Initiative Nice Côte d’Azur

January 1, 2019 - March 1, 2019

Coordinated entrepreneurship events attracting 200+ visitors. Supported startup founders and local partnership initiatives.

Ambassador at IPAG Business School

September 1, 2017 - September 1, 2022

Represented the school at 15+ fairs and forums, mentoring prospective candidates. Collected 300+ qualified contacts and supported follow-up actions to increase applications.