Available to hire
Mul disciplinary Digital Marke ng and Media Specialist with 4+ years of experience direc ng end-to-end campaigns, brand
strategy, and mul media content crea on across technology, non-profit, and agency environments. Holds a Master of Digital
Media with advanced exper se across Adobe Crea ve Cloud, video post-produc on, graphic design, and UI/UX in Figma. Proven
track record scaling digital audiences, managing community ecosystems, execu ng data-driven paid and organic campaigns, and
integra ng AI-assisted produc on workflows to deliver high-performing marke ng assets on schedule.
Work Experience
Media Coordinator at ACCT – The Arab Community Centre of Toronto
January 1, 2026 - PresentDeveloped and scheduled multimedia content across Instagram, Facebook, and X (Twitter) to boost community event visibility and drive client and volunteer engagement. Produced branded digital and print marketing collateral using Adobe Creative Suite (Photoshop, Illustrator), ensuring brand consistency across public-facing materials. Designed and distributed email newsletters with copy editing, layout design, and subscriber workflow management. Conducted pre-publication QA including copy proofreading, bilingual layout formatting, and link/print specification verification. Monitored reach and engagement analytics to evaluate performance and optimize outreach campaigns.
Marketing Lead at Reality Forge
January 1, 2022 - December 31, 2024Directed end-to-end marketing and branding strategy, scaling social channels to 10K+ YouTube subscribers, 2K LinkedIn followers, and 1.2K Instagram followers. Built and moderated a 600+ member Discord community to cultivate an active technical ecosystem for Unreal Engine 5 developers and 3D creators. Executed data-driven promotional campaigns for technical workshops and masterclasses, achieving sold-out registrations and driving high-ticket sales. Oversaw brand identity across digital and print channels, designing promotional collateral and optimizing website UI/UX. Designed internal operations and project management workflows in Notion to streamline cross-functional task tracking and collaboration.
Creative Associate at Backspace
January 1, 2020 - December 31, 2022Managed end-to-end weekly YouTube video production, including post-production workflows and client asset delivery. Produced branded video, photography, graphics, and web assets across diverse client portfolios. Built content calendars using audience insights, competitor analysis, and SEO strategy. Coordinated client feedback, revision cycles, and asset delivery across cross-functional teams. Restructured internal production workflows to accelerate turnaround times.
Education
Master of Digital Media at Toronto Metropolitan University
January 1, 2025 - January 1, 2026Bachelor's in Media Studies at Institute of Business Management
January 1, 2019 - January 1, 2022Qualifications
Certified Associate in Project Management (CAPM) - PMI | Exam Prep
January 1, 2022 - August 21, 2026Enterprise Design Thinking Practitioner
January 1, 2022 - August 21, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization
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