Day (Dagmawit) Tesfaye

Drive brand strategy and multi-channel campaigns for a campus program board overseeing an $80K semester budget, measurably increasing student event turnout. Manage full-cycle merchandise production — sourcing, budgeting, and distributing 100+ custom items (hats, tote bags, stickers, lanyards) — from concept to delivery. Design all marketing collateral and serve as primary liaison to dozens of student organizations, tailoring messaging and coordinating cross-promotional campaigns.

Managed data integrity and ITSM workflows, creating and tracking change/incid ent records to ensure operational compliance at scale. Developed onboarding documentation for interns, improving team ramp-up efficiency and standardizing processes across the department. Participated in daily cross-functional standups, maintaining aligned priorities and clear communication across technical teams.

Developed and executed social media strategy for the Scot Square coffee shop, managing multiple accounts and producing visually compelling content that grew brand visibility. Created print and digital marketing materials aligned with school brand guidelines, reinforcing consistent messaging across channels.