Available to hire
20 years old, self-taught in Adobe After Effects for 8+ years, and genuinely obsessed with what makes content stop a scroll. I built a video platform to 26K followers and 1.4M likes, not by following a formula, but by understanding how culture moves right now, what’s trending, what’s oversaturated, and what actually hits with a young audience. Skilled in social media management, campaign planning, and content creation, with a proven track record of increasing brand visibility. Adept at managing multi-channel campaigns and collaborating with cross-functional teams. Excited to bring digital media expertise to the team.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Amharic
Fluent
Work Experience
Publicity Coordinator at Macalester College Program Board
September 1, 2024 - PresentDrive brand strategy and multi-channel campaigns for a campus program board overseeing an $80K semester budget, measurably increasing student event turnout. Manage full-cycle merchandise production — sourcing, budgeting, and distributing 100+ custom items (hats, tote bags, stickers, lanyards) — from concept to delivery. Design all marketing collateral and serve as primary liaison to dozens of student organizations, tailoring messaging and coordinating cross-promotional campaigns.
Tech Aid Intern at 3M
September 1, 2023 - August 1, 2024Managed data integrity and ITSM workflows, creating and tracking change/incid ent records to ensure operational compliance at scale. Developed onboarding documentation for interns, improving team ramp-up efficiency and standardizing processes across the department. Participated in daily cross-functional standups, maintaining aligned priorities and clear communication across technical teams.
Digital Marketing Intern at Highland Park High School
September 1, 2022 - June 1, 2023Developed and executed social media strategy for the Scot Square coffee shop, managing multiple accounts and producing visually compelling content that grew brand visibility. Created print and digital marketing materials aligned with school brand guidelines, reinforcing consistent messaging across channels.
Education
BA in Media & Cultural Studies (Minor: Economics) at Macalester College
August 1, 2024 - May 1, 2028High School Diploma at Highland Park High School
September 1, 2020 - June 1, 2024Qualifications
OSHA 10-Hour Safety Certification
December 1, 2021 - May 14, 2026Adobe After Effects Certification
January 1, 2020 - May 14, 2026Microsoft Office Specialist: Excel Certification
July 1, 2023 - May 14, 2026Posse Foundation Full-Tuition Leadership Scholarship Recipient
September 1, 2024 - May 1, 2028Industry Experience
Media & Entertainment, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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