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I build brands people can feel. Through storytelling, visual direction and strategic communication, I help create identities that are coherent, memorable and emotionally engaging. I have international experience across branding, premium products and digital communication, delivering coherent brand narratives across digital, trade and experiential platforms.…

Paulo Cuéllar

Creative Director, Brand Designer, Graphic Designer, +2

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I build brands people can feel. Through storytelling, visual direction and strategic communication, I help create identities that are coherent, memorable and emotionally engaging. I have international experience across branding, premium products and digital communication, delivering coherent brand narratives across digital, trade and experiential platforms.…

Available to hire

I build brands people can feel. Through storytelling, visual direction and strategic communication, I help create identities that are coherent, memorable and emotionally engaging.

I have international experience across branding, premium products and digital communication, delivering coherent brand narratives across digital, trade and experiential platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Italian

Fluent

English

Advanced

Work Experience

Creative & Graphic Designer at TBWA, DDB and Ogilvy

January 1, 1999 - January 1, 2006

Development of visual concepts, advertising campaigns and brand communication for international clients including Sony PlayStation, Häagen-Dazs, Johnson & Johnson and Kimberly-Clark.

Senior Art Director & Creative Supervisor at Agenzia HAVAS

January 1, 2007 - January 1, 2012

Led the creative development of integrated campaigns for international and institutional brands across digital and offline channels. Coordinated multidisciplinary creative teams from concept development to execution, ensuring visual consistency and strategic alignment.

Art Director — Offline Communication at Com2Gether Agency

January 1, 2012 - January 1, 2013

Developed communication materials and offline campaigns for corporate events, public relations initiatives and customer loyalty campaigns for La Razón.

Communication & Digital Marketing Consultant at Smile in the Eyes, Studio di comunicazione

January 1, 2014 - January 1, 2019

Developed digital communication strategies, content and engagement initiatives for institutional and healthcare-related organizations, including FORMAS. Coordinated communication projects, media relations and website optimization to support visibility, clarity and stakeholder engagement.

Branding & Communication Lead at Cacao Musa

January 1, 2020 - Present

Development of the brand identity and communication strategy for a premium Colombian cacao company focused on the European craft chocolate market. Creation of storytelling, visual systems and sensory-driven communication across digital platforms, trade fairs and brand experiences. Direction of content, brand consistency and audience engagement for an international niche market.