I’m a Brand Communications & Marketing Manager with 8+ years of experience shaping luxury fashion, jewellery, art, and cultural institutions. I craft emotion-driven narratives that connect with discerning audiences and drive growth. I blend traditional and digital strategies to elevate premium brands, launching new brands, directing creative and celebrity partnerships, and enriching client relationships in HNW markets. I thrive on storytelling across retail, PR, and experiential channels and love turning insights into impactful campaigns.

Vanya Singh

I’m a Brand Communications & Marketing Manager with 8+ years of experience shaping luxury fashion, jewellery, art, and cultural institutions. I craft emotion-driven narratives that connect with discerning audiences and drive growth. I blend traditional and digital strategies to elevate premium brands, launching new brands, directing creative and celebrity partnerships, and enriching client relationships in HNW markets. I thrive on storytelling across retail, PR, and experiential channels and love turning insights into impactful campaigns.

Available to hire

I’m a Brand Communications & Marketing Manager with 8+ years of experience shaping luxury fashion, jewellery, art, and cultural institutions. I craft emotion-driven narratives that connect with discerning audiences and drive growth.

I blend traditional and digital strategies to elevate premium brands, launching new brands, directing creative and celebrity partnerships, and enriching client relationships in HNW markets. I thrive on storytelling across retail, PR, and experiential channels and love turning insights into impactful campaigns.

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Language

English
Fluent

Work Experience

Marketing & Communications Consultant at Bir Gems & MRK Jewellers (Independent Consultant)
February 1, 2026 - Present
Created and launched Bir Gems, developing its brand identity, visual style, and market presence, including establishment of its e-commerce platform. Managed social media campaigns, influencer partnerships, and content creation; led strategic collaborations (Bir Gems x Suneet Varma Couture) resulting in ₹1 Cr+ in sales and enhanced press coverage; led creative direction for brand shoots and managed paid advertising strategies for ROI; for MRK Jewellers, developed social media strategies to generate B2B leads and strengthen trade positioning.
Brand Communications Manager at Suneet Varma Couture
October 1, 2024 - Present
Direct brand communications and storytelling across couture, bridal, RTW, and brand extensions; lead integrated campaigns for runway shows, store launches, and collaborations; collaborate with the Creative Director to translate design vision into market-facing narratives; oversee creative direction for brand shoots; cultivate relationships with HNW clients; manage celebrity interactions, press conferences, and high-profile guest communications; develop digital-first storytelling initiatives; expanded role to include Client Experience & Retail Excellence, overseeing in-store client experiences and clienteling for the flagship store.
Social Media Marketing & PR Manager at Fashion Design Council of India (FDCI)
May 1, 2023 - September 30, 2024
Led social media and influencer marketing strategies for FDCI during India Couture Week and Lakmé Fashion Week; orchestrated multi-platform content strategies, ensuring consistent brand messaging; coordinated large-scale celebrity and influencer outreach for fashion weeks and couture showcases; directed press relations, drafting press releases, facilitating interviews, and tracking media coverage.
Social Media Marketing & Outreach Manager at Nature Morte Art Gallery
January 1, 2022 - May 31, 2023
Spearheaded digital marketing initiatives; increased Instagram following by 136% and website traffic by 120%; managed paid campaigns across Instagram, Facebook, and LinkedIn to drive awareness, engagement, and lead generation; utilized social media to enhance brand visibility and contribute to high-value sales and client acquisition.
Social Media Manager at Chatterbox Communication
July 1, 2021 - January 31, 2022
Managed social media accounts for multiple consumer and lifestyle brands; created engaging content and social media calendars; led influencer initiatives, product shoots, and content production to ensure cohesive and visually compelling brand assets.
Marketing Manager / Brand Consultant at Posterally Studio
April 1, 2019 - January 31, 2024
Developed the brand’s digital presence and e-commerce from the ground up, generating ₹40+ lakhs in sales via targeted social media strategies; managed influencer collaborations, paid campaigns, and CRM to drive brand awareness and customer acquisition; supported website management and content updates for a seamless online experience.
Social Media Executive at Sunita Shekhawat Jewellery
April 1, 2017 - February 28, 2019
Managed social media content, visual storytelling, and campaigns for a luxury jewellery brand; coordinated product shoots, content creation, and brand messaging across social platforms.

Education

Bachelor of Arts (Sociology) at Kamla Nehru College, University of Delhi
January 1, 2012 - December 31, 2015
Post Graduate Diploma – Fashion Communication at JD Institute of Fashion Technology, Delhi
January 1, 2015 - December 31, 2017

Qualifications

Post Graduate Diploma – Fashion Communication
January 1, 2015 - December 31, 2017
Bachelor of Arts (Sociology)
January 1, 2012 - December 31, 2015

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Other