Product Designer / Manager – Point of Sales & Customer Relationship Management System at PT. Cakra Radha Mustika (Kalbe Group)

Designed end-to-end UX for POS system deployed across 10+ Kalbe partner stores, serving 1,000+ loyal customers with seamless transaction flows. Created loyalty event experience driving 1,000+ new user sign-ups through intuitive in-store POS interactions. Designed data-connected user flows bridging POS and CRM, enabling personalized engagement for 300,000+ customer profiles enriched with real-time transaction history. Redesigned product and inventory management interface, reducing manual input errors by 40% through intuitive form design, validation patterns, and streamlined stock-tracking workflows. Developed and integrated omnichannel CRM system connecting social media and call center channels, consolidating 98 social media channels across 8 Kalbe brands into unified single sign-on platform. Reduced average agent response time by 50% through optimized workflow design and interface improvements, enabling faster lead follow-ups and enhanced customer satisfaction. Streamlined internal ope

Junior Product Manager - Loyalty & Automation at Lakuemas Indonesia

Ideated and launched subscription program for digital gold platform generating IDR 300 million in revenue within first month. Automated KYC verification process for customer onboarding, reducing friction and improving verification speed.

Product Designer - Talent Acquisition at Lemondial Career

Founding team member, directly influencing product vision, design direction, and UX strategy with ownership over core product decisions. Owned full design lifecycle from ideation and concept sketching through post-launch iteration, ensuring design consistency across all product stages. Championed Agile design process and MVP-first approach, defining design sprints and rapid prototyping cycles that kept team aligned and reduced time-to-validate. Designed end-to-end job seeker experience from onboarding through job discovery to application UX, contributing to 1,200 successful job placements within 3 months of launch. Architected UX foundation for job portal and online class mobile apps, defining information architecture, user flows, and interface patterns that scaled with platform growth.

Product Designer - Meal Tracking App at Prove Fit Indonesia

Designed 'Did You Eat?' mobile reminder app reframing meal tracking around self-reflection rather than calorie counting, challenging conventional diet-app models. Reframed core problem from 'how much did you eat?' to 'how did eating make you feel?', transforming UX from data-input tool to personal reflection companion. Eliminated calorie, fat, and macro tracking to reduce anxiety and perfectionism, replacing with mood-based prompts and contextual nudges encouraging consistency over precision. Launched mobile app achieving average monthly class registration of 450 within 5 months of launch.

Junior Product Manager - Loyalty & Automation at Lakuemas Indonesia (Fintech)

Ideated and launched a subscription program for a digital gold platform generating IDR 300 million in revenue within the first month. Automated KYC verification for onboarding, reducing friction and improving verification speed.

Product Designer - Talent Acquisition at Lemondial Career, Indonesia

Founding team member responsible for product vision and design direction. Owned the full design lifecycle from ideation through post-launch, ensuring design consistency across all product stages. Championed an Agile MVP approach with defined design sprints, contributing to a streamlined path to market. Designed end-to-end job seeker experiences from onboarding to application, supporting 1,200 placements within 3 months of launch. Architected the UX foundation for job portal and online class mobile apps, defining IA, user flows, and scalable interface patterns.