I am a strategic and results-driven marketing leader with over 15 years of experience across healthcare, biotech, and event management. I specialize in building integrated marketing strategies, leading cross-functional teams, and launching innovative products in local and international markets. I thrive on data-driven decision making, deep consumer insight, and crafting compelling brand stories that resonate in regulated industries. Throughout my career I’ve chaired large-scale campaigns, managed budgets, and driven market leadership through effective PR, digital marketing, and events. I enjoy turning complex scientific concepts into accessible messages and collaborating with diverse stakeholders to achieve measurable business outcomes.

Ágnes Király

I am a strategic and results-driven marketing leader with over 15 years of experience across healthcare, biotech, and event management. I specialize in building integrated marketing strategies, leading cross-functional teams, and launching innovative products in local and international markets. I thrive on data-driven decision making, deep consumer insight, and crafting compelling brand stories that resonate in regulated industries. Throughout my career I’ve chaired large-scale campaigns, managed budgets, and driven market leadership through effective PR, digital marketing, and events. I enjoy turning complex scientific concepts into accessible messages and collaborating with diverse stakeholders to achieve measurable business outcomes.

Available to hire

I am a strategic and results-driven marketing leader with over 15 years of experience across healthcare, biotech, and event management. I specialize in building integrated marketing strategies, leading cross-functional teams, and launching innovative products in local and international markets. I thrive on data-driven decision making, deep consumer insight, and crafting compelling brand stories that resonate in regulated industries.

Throughout my career I’ve chaired large-scale campaigns, managed budgets, and driven market leadership through effective PR, digital marketing, and events. I enjoy turning complex scientific concepts into accessible messages and collaborating with diverse stakeholders to achieve measurable business outcomes.

See more

Language

English
Fluent
Italian
Intermediate
German
Intermediate

Work Experience

Head of Operations & Marketing Manager at Eurofins Lifecodexx GmbH / New Era Genetics Kft., Hungary
December 1, 2013 - Present
Developed and executed national marketing strategies aligned with international brand guidelines; managed full-cycle marketing campaigns, media planning, and ROI analysis; directed online marketing activities including SEO, Google Ads, and social media campaigns; oversaw PR efforts and maintained strong relationships with media partners; led the organization of scientific conferences and promotional events; conducted market analysis and led the national sales team; responsible for annual budget planning and performance tracking.
Marketing Manager at Cryo-Save Group N.V. / Sejtbank Kft., Hungary
January 1, 2007 - December 1, 2013
Built and managed all marketing and client communication activities; collaborated with international marketing teams to align campaigns; developed and executed PR strategies and media relationships; planned and executed nationwide conferences and public awareness events; led market research initiatives and managed the local sales team; oversaw budget allocation and reported KPIs to top management.
Deputy Director at Hungarian Wine and Wine Culture Nonprofit Ltd.
March 1, 2000 - December 1, 2007
Managed nationwide wine promotion campaigns and public festivals; prepared government funding applications and managed large budgets; coordinated logistics for major events, including Budapest Wine Festival.
Exhibition Coordinator at Interpress Exhibition Organizing Ltd.
January 1, 1999 - December 31, 2000
Coordinated exhibitions and related events, handling logistics, vendor coordination, and on-site operations.
Flight Attendant at MALÉV Hungarian Airlines
January 1, 1994 - December 31, 1999
Provided in-flight customer service and safety, assisting passengers and supporting on-board operations.

Education

BSc, Economist in Commerce, Catering & Tourism at Budapest University of Economics and Business (BGE)
January 1, 1997 - January 1, 2002
Higher Vocational Education, Tourism & Hospitality at Budapest University of Economics and Business
January 1, 1994 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Non-Profit Organization, Professional Services, Education, Media & Entertainment

Hire a Brand Strategist

We have the best brand strategist experts on Twine. Hire a brand strategist today.