Ágnes Király
I am a strategic and results-driven marketing leader with over 15 years of experience across healthcare, biotech, and event management.
About
I am a strategic and results-driven marketing leader with over 15 years of experience across healthcare, biotech, and event management. I specialize in building integrated marketing strategies, leading cross-functional teams, and launching innovative products in local and international markets. I thrive on data-driven decision making, deep consumer insight, and crafting compelling brand stories that resonate in regulated industries.
Throughout my career I’ve chaired large-scale campaigns, managed budgets, and driven market leadership through effective PR, digital marketing, and events. I enjoy turning complex scientific concepts into accessible messages and collaborating with diverse stakeholders to achieve measurable business outcomes.
- 32 years' experience
- Joined May 2026
Skills· 11
Languages
- EnglishFluent
- ItalianIntermediate
- GermanIntermediate
Industry experience
- Healthcare
- Life Sciences
- Non-Profit Organization
- Professional Services
- Education
- Media & Entertainment
Work experience· 5 roles
Developed and executed national marketing strategies aligned with international brand guidelines; managed full-cycle marketing campaigns, media planning, and ROI analysis; directed online marketing activities including SEO, Google Ads, and social media campaigns; oversaw PR efforts and maintained strong relationships with media partners; led the organization of scientific conferences and promotional events; conducted market analysis and led the national sales team; responsible for annual budget planning and performance tracking.
Built and managed all marketing and client communication activities; collaborated with international marketing teams to align campaigns; developed and executed PR strategies and media relationships; planned and executed nationwide conferences and public awareness events; led market research initiatives and managed the local sales team; oversaw budget allocation and reported KPIs to top management.
Managed nationwide wine promotion campaigns and public festivals; prepared government funding applications and managed large budgets; coordinated logistics for major events, including Budapest Wine Festival.
Education
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