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Hi, I'm Sai Akshith Bathula—a results-driven Marketing Analyst with 4+ years of experience leveraging data analytics, marketing automation, and business intelligence tools to optimize campaign performance and drive data-informed decision-making. I excel at translating complex marketing data into actionable strategies that improve conversion rates, streamline workflows, and support business growth. My expertise spans Tableau, Power BI, GA4, Salesforce, HubSpot, Marketo, and more, with strengths in campaign attribution, lead scoring, funnel optimization, and A/B testing. I have a proven track record of building executive dashboards, improving ROI visibility, and enhancing customer journey insights through automation and advanced analytics.…Hi, I'm Sai Akshith Bathula—a results-driven Marketing Analyst with 4+ years of experience leveraging data analytics, marketing automation, and business intelligence tools to optimize campaign performance and drive data-informed decision-making. I excel at translating complex marketing data into actionable strategies that improve conversion rates, streamline workflows, and support business growth. My expertise spans Tableau, Power BI, GA4, Salesforce, HubSpot, Marketo, and more, with strengths in campaign attribution, lead scoring, funnel optimization, and A/B testing. I have a proven track record of building executive dashboards, improving ROI visibility, and enhancing customer journey insights through automation and advanced analytics.

Sai Akshith Bathula

Marketing Analyst, Marketing Strategist, Marketing Automation Specialist, +4

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Hi, I'm Sai Akshith Bathula—a results-driven Marketing Analyst with 4+ years of experience leveraging data analytics, marketing automation, and business intelligence tools to optimize campaign performance and drive data-informed decision-making. I excel at translating complex marketing data into actionable strategies that improve conversion rates, streamline workflows, and support business growth. My expertise spans Tableau, Power BI, GA4, Salesforce, HubSpot, Marketo, and more, with strengths in campaign attribution, lead scoring, funnel optimization, and A/B testing. I have a proven track record of building executive dashboards, improving ROI visibility, and enhancing customer journey insights through automation and advanced analytics.…Hi, I'm Sai Akshith Bathula—a results-driven Marketing Analyst with 4+ years of experience leveraging data analytics, marketing automation, and business intelligence tools to optimize campaign performance and drive data-informed decision-making. I excel at translating complex marketing data into actionable strategies that improve conversion rates, streamline workflows, and support business growth. My expertise spans Tableau, Power BI, GA4, Salesforce, HubSpot, Marketo, and more, with strengths in campaign attribution, lead scoring, funnel optimization, and A/B testing. I have a proven track record of building executive dashboards, improving ROI visibility, and enhancing customer journey insights through automation and advanced analytics.

Available to hire

Hi, I’m Sai Akshith Bathula—a results-driven Marketing Analyst with 4+ years of experience leveraging data analytics, marketing automation, and business intelligence tools to optimize campaign performance and drive data-informed decision-making. I excel at translating complex marketing data into actionable strategies that improve conversion rates, streamline workflows, and support business growth.

My expertise spans Tableau, Power BI, GA4, Salesforce, HubSpot, Marketo, and more, with strengths in campaign attribution, lead scoring, funnel optimization, and A/B testing. I have a proven track record of building executive dashboards, improving ROI visibility, and enhancing customer journey insights through automation and advanced analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Analyst at Wayfair

January 1, 2025 - Present

Analyzed campaign performance using GA4 and created weekly dashboards in Google Data Studio, reducing reporting time by 30% for executives. Led Tableau and Google Data Studio dashboards to track campaign ROI and customer segments, driving a 40% increase in adoption of performance reporting across sales and marketing. Executed controlled A/B and multivariate experiments on email and paid media, surfacing winning variants that improved conversion rates by 12%. Automated campaign QA processes in Salesforce and Marketo, eliminating routing errors and standardizing workflows. Consolidated HubSpot and Salesforce data to improve lead scoring accuracy by 15% and enhance pipeline forecasting. Mapped customer journeys across digital channels to reduce cart abandonment by 10% and informed automation updates. Created ad copy and variants using Jasper AI and Copy.ai, cutting creative turnaround time by 25%.

Marketing Analyst at BrainByte Infotech

May 1, 2020 - June 1, 2023

Built and maintained Power BI dashboards combining sales and marketing KPIs, reducing manual reporting time by 35% and providing leadership with ROI visibility for quarterly planning. Implemented Pardot lead scoring and routing models, improving prospect qualification and increasing qualified lead conversion by 18%. Conducted structured A/B tests in Eloqua, improving click-through rates by 11% and informing future campaign design. Optimized funnel workflows and nurturing programs, reducing drop-offs and driving a 14% improvement in lead-to-opportunity conversion. Configured Adobe Analytics with Google Tag Manager to strengthen attribution tracking, delivering more accurate ROI insights. Developed HubSpot segmentation strategies to identify high-value cohorts, increasing engagement and retention. Standardized SLA/KPI documentation to improve marketing-sales collaboration and accountability.