Sai Akshith Bathula

Analyzed campaign performance using GA4 and created weekly dashboards in Google Data Studio, reducing reporting time by 30% for executives. Led Tableau and Google Data Studio dashboards to track campaign ROI and customer segments, driving a 40% increase in adoption of performance reporting across sales and marketing. Executed controlled A/B and multivariate experiments on email and paid media, surfacing winning variants that improved conversion rates by 12%. Automated campaign QA processes in Salesforce and Marketo, eliminating routing errors and standardizing workflows. Consolidated HubSpot and Salesforce data to improve lead scoring accuracy by 15% and enhance pipeline forecasting. Mapped customer journeys across digital channels to reduce cart abandonment by 10% and informed automation updates. Created ad copy and variants using Jasper AI and Copy.ai, cutting creative turnaround time by 25%.

Built and maintained Power BI dashboards combining sales and marketing KPIs, reducing manual reporting time by 35% and providing leadership with ROI visibility for quarterly planning. Implemented Pardot lead scoring and routing models, improving prospect qualification and increasing qualified lead conversion by 18%. Conducted structured A/B tests in Eloqua, improving click-through rates by 11% and informing future campaign design. Optimized funnel workflows and nurturing programs, reducing drop-offs and driving a 14% improvement in lead-to-opportunity conversion. Configured Adobe Analytics with Google Tag Manager to strengthen attribution tracking, delivering more accurate ROI insights. Developed HubSpot segmentation strategies to identify high-value cohorts, increasing engagement and retention. Standardized SLA/KPI documentation to improve marketing-sales collaboration and accountability.