I am a data-driven growth leader with 17 years of consulting experience across complex digital landscapes. As an agile Senior Project Manager and Business Developer, I design and execute multi-channel campaigns, digital growth plans, and data-driven strategies that boost revenue and reduce marketing inefficiencies. I bridge strategic vision with meticulous execution by leveraging advanced user journey analysis, analytics, and collaborative leadership. My focus is on scalable omnichannel experiences, Gen-Z audience insights, and real-time optimization to drive ticket sales and sustainable growth for brands and events.

Christoph Vierbauch

I am a data-driven growth leader with 17 years of consulting experience across complex digital landscapes. As an agile Senior Project Manager and Business Developer, I design and execute multi-channel campaigns, digital growth plans, and data-driven strategies that boost revenue and reduce marketing inefficiencies. I bridge strategic vision with meticulous execution by leveraging advanced user journey analysis, analytics, and collaborative leadership. My focus is on scalable omnichannel experiences, Gen-Z audience insights, and real-time optimization to drive ticket sales and sustainable growth for brands and events.

Available to hire

I am a data-driven growth leader with 17 years of consulting experience across complex digital landscapes. As an agile Senior Project Manager and Business Developer, I design and execute multi-channel campaigns, digital growth plans, and data-driven strategies that boost revenue and reduce marketing inefficiencies.

I bridge strategic vision with meticulous execution by leveraging advanced user journey analysis, analytics, and collaborative leadership. My focus is on scalable omnichannel experiences, Gen-Z audience insights, and real-time optimization to drive ticket sales and sustainable growth for brands and events.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

German
Fluent
English
Fluent

Work Experience

Management Consultant / Interim Manager / Project Manager / Platform and Product Owner at Self-employed
May 1, 2024 - June 1, 2024
Led multiple consulting engagements across Europe as a management consultant, interim manager, project manager, and platform/product owner. Responsibilities included requirements engineering, digital transformation, AI in procurement, product data management, pricing, marketing analytics, and CRM implementations; established status reporting and stakeholder governance; delivered measurable improvements in advertising effectiveness and process efficiency.
Speaker for digitalization and omnichannel - sales at Self-employed
February 1, 2022 - Present
Delivered keynote sessions and workshops on digitalization and omnichannel sales across Europe; focused on data-driven growth, Gen Z audience engagement, influencer outreach, and organic community building.
Head of E-Commerce at MTH Retail Group
May 1, 2020 - April 30, 2024
Led the omnichannel e-commerce strategy, overseeing CRM, pricing, assortment, marketplace strategy, and digital marketing; built cross-functional teams, improved customer experience, and drove revenue growth.
Department manager sales and campaign steering – E-Commerce at MediaMarkt eBusiness & Saturn online GmbH
October 1, 2019 - April 30, 2020
Managed sales planning and CRM-driven marketing campaigns; led cross-channel promotions and omnichannel initiatives; designed pricing and campaign planning.
Senior Manager Business Development at Saturn online GmbH
June 1, 2018 - September 30, 2019
Drove business development and partnerships to expand digital channels; aligned strategy with brand goals; supported growth and performance marketing.
International project lead for omnichannel sales platform rollout at MediaMarktSaturn Retail Concepts
November 1, 2017 - May 31, 2018
Led an international rollout of an omnichannel sales platform; managed PMO, process design, training, and international rollout coordination across Spain/Portugal; defined CRM/ marketing processes.
Corporate committee manager (Holding) & coordinator operating model (Holding) at MediaMarktSaturn Retail Group
March 1, 2017 - December 31, 2017
Managed holding-level operating model initiatives; steered committee topics; aligned functional topics across brands; improved efficiency and governance.
Int. consultant omnichannel | coordinator omnichannel business roadmap at MediaMarktSaturn Retail Concepts
June 1, 2015 - February 28, 2017
Consulted on omnichannel roadmap; coordinated omnichannel business initiatives; contributed to process optimization and reporting.
Management Consultant at Accenture GmbH - Management Consulting
January 1, 2014 - May 31, 2015
Management consultant focusing on market analysis, process optimization, and project governance for digital commerce and omnichannel initiatives.
Management Consultant at Process Management Consulting GmbH
August 1, 2010 - December 31, 2013
Engaged in process management, BPMN modeling, and ERP integrations; supported multiple energy and retail projects.
Graduate student business modelling electric mobility at Process Management Consulting GmbH
January 1, 2010 - April 30, 2010
Focused on business modelling for electric mobility; conducted research and developed concepts for E-mobility.
Internship at Process Management Consulting GmbH
July 1, 2009 - December 31, 2009
Internship involving online presence assessment of energy suppliers and process modelling for energy suppliers.
Internship Disposition & Logistics at M. Kaindl GmbH
July 1, 2008 - August 31, 2008
Disposition & Logistics internship supporting operational improvements.
Project lead for setting up accounting and controlling at Alpen-Maykestag GmbH
October 1, 2007 - June 30, 2008
Led project to establish cost accounting and controlling; implemented cost accounting system; coordinated cross-functional efforts.
Internship sales export at Alpen-Maykestag GmbH
July 1, 2007 - September 30, 2007
Sales export internship supporting international sales processes.
Military service at Austrian armed forces
July 1, 2005 - August 31, 2006
Completed military service.
Management Consultant / Interim Manager / Project Manager / Platform & Product Owner at Self-employed / Freelance
May 1, 2024 - Present
Lead digital transformation initiatives across sales, marketing and category management; define business requirements, manage cross-functional teams, and apply AI-driven data analysis to procurement, pricing, marketing analytics and CRM. Establish KPI dashboards and stakeholder reporting.
Speaker for digitalization and omnichannel sales at Self-employed / Freelancer
February 1, 2022 - Present
Deliver talks and workshops on digitalization and omnichannel strategies; provide practical guidance for marketing, analytics and customer experience optimization.
Department Manager Sales and Campaign Steering (E-Commerce) at MediaMarkt eBusiness & Saturn online GmbH
October 1, 2019 - April 30, 2020
Managed sales campaigns, CRM and analytics; steered online marketing efforts and cross-channel promotions to improve revenue and efficiency.
International Project Lead – Omnichannel Sales Platform Rollout at MediaMarktSaturn Retail Concepts
November 1, 2017 - May 31, 2018
Led international rollout of an omnichannel sales platform; defined milestones, processes, training and cross-country coordination.
International Consultant Omnichannel / Coordinator Omnichannel Roadmap at MediaMarktSaturn Retail Concepts
June 1, 2015 - February 28, 2017
Shaped the omnichannel roadmap across markets; coordinated governance and cross-functional program work.
Graduate Student – Business Modelling in Electric Mobility at Process Management Consulting GmbH
January 1, 2010 - April 30, 2010
Research and development work on business modelling for electric mobility; supported strategic insights.
Intern at Process Management Consulting GmbH
July 1, 2009 - December 31, 2009
Online presence study and process modelling for energy suppliers; supported BPM initiatives.
Intern at Process Management Consulting GmbH
July 1, 2008 - August 31, 2008
General internship focusing on process analysis and business analysis tasks.
Project Lead – Accounting & Controlling Setup at Process Management Consulting GmbH
October 1, 2007 - June 30, 2008
Led cost accounting and controlling setup; defined processes and managed cross-functional alignment.
Intern – Sales Export at Process Management Consulting GmbH
July 1, 2007 - September 30, 2007
Assisted with sales export projects and process support.
Biogas Plant Conception at Biogas Plant Project
January 1, 2005 - December 31, 2005
Conceptual design of a biogas plant including materials, volumes and feasibility considerations.

Education

Magister (FH) für wirtschaftswissenschaftliche Berufe (Master's Degree in Business Professions) at Fachhochschule
January 11, 2030 - January 1, 2010
Magister (FH) für wirtschaftswissenschaftliche Berufe (Master's Degree in Business Professions) at Fachhochschule
January 1, 2010 - January 1, 2010
Matura (Abitur) / Umwelttechnikingenieur at High School Diploma / Environmental Technology Engineer Certificate
January 1, 2005 - January 1, 2005

Qualifications

Matura (Abitur) / Berufsreifeprüfung zum Umwelttechnikingenieur
January 11, 2030 - January 1, 2005
PRINCE2 Foundation Certification – Project Management Standard
January 1, 2011 - May 16, 2026
Scrum Product Owner – Certified by Boris Gloger
January 1, 2013 - May 16, 2026
PRINCE2 Foundation Certification – Project Management Standard
January 1, 2011 - May 16, 2026
Scrum Product Owner – Certified by Boris Gloger
January 1, 2013 - May 16, 2026
PRINCE2 Foundation Certification – Project Management Standard
January 1, 2011 - January 1, 2011
Scrum Product Owner – Certified by Boris Gloger
January 1, 2013 - January 1, 2013

Industry Experience

Retail, Energy & Utilities, Manufacturing, Real Estate & Construction, Professional Services, Media & Entertainment