Available to hire
I am a data-driven growth leader with 17 years of consulting experience across complex digital landscapes. As an agile Senior Project Manager and Business Developer, I design and execute multi-channel campaigns, digital growth plans, and data-driven strategies that boost revenue and reduce marketing inefficiencies.
I bridge strategic vision with meticulous execution by leveraging advanced user journey analysis, analytics, and collaborative leadership. My focus is on scalable omnichannel experiences, Gen-Z audience insights, and real-time optimization to drive ticket sales and sustainable growth for brands and events.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Work Experience
Management Consultant / Interim Manager / Project Manager / Platform and Product Owner at Self-employed
May 1, 2024 - June 1, 2024Led multiple consulting engagements across Europe as a management consultant, interim manager, project manager, and platform/product owner. Responsibilities included requirements engineering, digital transformation, AI in procurement, product data management, pricing, marketing analytics, and CRM implementations; established status reporting and stakeholder governance; delivered measurable improvements in advertising effectiveness and process efficiency.
Speaker for digitalization and omnichannel - sales at Self-employed
February 1, 2022 - PresentDelivered keynote sessions and workshops on digitalization and omnichannel sales across Europe; focused on data-driven growth, Gen Z audience engagement, influencer outreach, and organic community building.
Head of E-Commerce at MTH Retail Group
May 1, 2020 - April 30, 2024Led the omnichannel e-commerce strategy, overseeing CRM, pricing, assortment, marketplace strategy, and digital marketing; built cross-functional teams, improved customer experience, and drove revenue growth.
Department manager sales and campaign steering – E-Commerce at MediaMarkt eBusiness & Saturn online GmbH
October 1, 2019 - April 30, 2020Managed sales planning and CRM-driven marketing campaigns; led cross-channel promotions and omnichannel initiatives; designed pricing and campaign planning.
Senior Manager Business Development at Saturn online GmbH
June 1, 2018 - September 30, 2019Drove business development and partnerships to expand digital channels; aligned strategy with brand goals; supported growth and performance marketing.
International project lead for omnichannel sales platform rollout at MediaMarktSaturn Retail Concepts
November 1, 2017 - May 31, 2018Led an international rollout of an omnichannel sales platform; managed PMO, process design, training, and international rollout coordination across Spain/Portugal; defined CRM/ marketing processes.
Corporate committee manager (Holding) & coordinator operating model (Holding) at MediaMarktSaturn Retail Group
March 1, 2017 - December 31, 2017Managed holding-level operating model initiatives; steered committee topics; aligned functional topics across brands; improved efficiency and governance.
Int. consultant omnichannel | coordinator omnichannel business roadmap at MediaMarktSaturn Retail Concepts
June 1, 2015 - February 28, 2017Consulted on omnichannel roadmap; coordinated omnichannel business initiatives; contributed to process optimization and reporting.
Management Consultant at Accenture GmbH - Management Consulting
January 1, 2014 - May 31, 2015Management consultant focusing on market analysis, process optimization, and project governance for digital commerce and omnichannel initiatives.
Management Consultant at Process Management Consulting GmbH
August 1, 2010 - December 31, 2013Engaged in process management, BPMN modeling, and ERP integrations; supported multiple energy and retail projects.
Graduate student business modelling electric mobility at Process Management Consulting GmbH
January 1, 2010 - April 30, 2010Focused on business modelling for electric mobility; conducted research and developed concepts for E-mobility.
Internship at Process Management Consulting GmbH
July 1, 2009 - December 31, 2009Internship involving online presence assessment of energy suppliers and process modelling for energy suppliers.
Internship Disposition & Logistics at M. Kaindl GmbH
July 1, 2008 - August 31, 2008Disposition & Logistics internship supporting operational improvements.
Project lead for setting up accounting and controlling at Alpen-Maykestag GmbH
October 1, 2007 - June 30, 2008Led project to establish cost accounting and controlling; implemented cost accounting system; coordinated cross-functional efforts.
Internship sales export at Alpen-Maykestag GmbH
July 1, 2007 - September 30, 2007Sales export internship supporting international sales processes.
Military service at Austrian armed forces
July 1, 2005 - August 31, 2006Completed military service.
Management Consultant / Interim Manager / Project Manager / Platform & Product Owner at Self-employed / Freelance
May 1, 2024 - PresentLead digital transformation initiatives across sales, marketing and category management; define business requirements, manage cross-functional teams, and apply AI-driven data analysis to procurement, pricing, marketing analytics and CRM. Establish KPI dashboards and stakeholder reporting.
Speaker for digitalization and omnichannel sales at Self-employed / Freelancer
February 1, 2022 - PresentDeliver talks and workshops on digitalization and omnichannel strategies; provide practical guidance for marketing, analytics and customer experience optimization.
Department Manager Sales and Campaign Steering (E-Commerce) at MediaMarkt eBusiness & Saturn online GmbH
October 1, 2019 - April 30, 2020Managed sales campaigns, CRM and analytics; steered online marketing efforts and cross-channel promotions to improve revenue and efficiency.
International Project Lead – Omnichannel Sales Platform Rollout at MediaMarktSaturn Retail Concepts
November 1, 2017 - May 31, 2018Led international rollout of an omnichannel sales platform; defined milestones, processes, training and cross-country coordination.
International Consultant Omnichannel / Coordinator Omnichannel Roadmap at MediaMarktSaturn Retail Concepts
June 1, 2015 - February 28, 2017Shaped the omnichannel roadmap across markets; coordinated governance and cross-functional program work.
Graduate Student – Business Modelling in Electric Mobility at Process Management Consulting GmbH
January 1, 2010 - April 30, 2010Research and development work on business modelling for electric mobility; supported strategic insights.
Intern at Process Management Consulting GmbH
July 1, 2009 - December 31, 2009Online presence study and process modelling for energy suppliers; supported BPM initiatives.
Intern at Process Management Consulting GmbH
July 1, 2008 - August 31, 2008General internship focusing on process analysis and business analysis tasks.
Project Lead – Accounting & Controlling Setup at Process Management Consulting GmbH
October 1, 2007 - June 30, 2008Led cost accounting and controlling setup; defined processes and managed cross-functional alignment.
Intern – Sales Export at Process Management Consulting GmbH
July 1, 2007 - September 30, 2007Assisted with sales export projects and process support.
Biogas Plant Conception at Biogas Plant Project
January 1, 2005 - December 31, 2005Conceptual design of a biogas plant including materials, volumes and feasibility considerations.
Education
Magister (FH) für wirtschaftswissenschaftliche Berufe (Master's Degree in Business Professions) at Fachhochschule
January 11, 2030 - January 1, 2010Magister (FH) für wirtschaftswissenschaftliche Berufe (Master's Degree in Business Professions) at Fachhochschule
January 1, 2010 - January 1, 2010Matura (Abitur) / Umwelttechnikingenieur at High School Diploma / Environmental Technology Engineer Certificate
January 1, 2005 - January 1, 2005Qualifications
Matura (Abitur) / Berufsreifeprüfung zum Umwelttechnikingenieur
January 11, 2030 - January 1, 2005PRINCE2 Foundation Certification – Project Management Standard
January 1, 2011 - May 16, 2026Scrum Product Owner – Certified by Boris Gloger
January 1, 2013 - May 16, 2026PRINCE2 Foundation Certification – Project Management Standard
January 1, 2011 - May 16, 2026Scrum Product Owner – Certified by Boris Gloger
January 1, 2013 - May 16, 2026PRINCE2 Foundation Certification – Project Management Standard
January 1, 2011 - January 1, 2011Scrum Product Owner – Certified by Boris Gloger
January 1, 2013 - January 1, 2013Industry Experience
Retail, Energy & Utilities, Manufacturing, Real Estate & Construction, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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