LP

Lena Pronenko

Available to hire

I am a digital marketer with experience planning and optimizing multi-channel campaigns across email, paid media, social platforms, and SEO.

About

I am a digital marketer with experience planning and optimizing multi-channel campaigns across email, paid media, social platforms, and SEO. I enjoy connecting marketing strategy with practical execution, from building customer journeys and automated newsletters to managing Google Ads and creating content that engages parents and supports business growth.

  • 10 years' experience
  • Joined May 2026

Languages

  • UkrainianFluent

Industry experience

  • Media & Entertainment
  • Software & Internet

Work experience

Digital Marketing Manager · Busy Kidd SingaporeJan 2023 – Present · 3 yrs 11 mos

Led multi-channel digital marketing campaigns across email, paid media, and social platforms; drove user acquisition, engagement, and retention; built and optimized email campaigns and landing pages; managed Google Ads and social ad campaigns; monitored performance and translated data into actionable insights to improve engagement and conversions.

Partner and Advertising Manager · Tik Kids SingaporeJan 2017 – Jan 2023 · 6 yrs 1 mo

Partnered with brands and managed advertising strategy; oversaw digital campaigns across Google Ads and Meta Ads; developed and executed creative and media plans; coordinated cross-channel initiatives to drive brand awareness and growth; optimized campaigns for efficiency and ROI.

Social Media Manager · Tik Kids SingaporeJan 2016 – Jan 2017 · 1 yr 1 mo

Managed social media presence, created and executed content calendars, analyzed performance metrics, and refined strategies to increase engagement and follower growth.

Education

Digital Marketer (in progress) · East European University of Economics and Management2030 – 2026

Certifications and awards

Master of Physiology2006 – 2007
Bachelor of Physiology2002 – 2006
PPC Specialist Course (Google Ads, Meta Ads)2030 – 2026
Web Promo Experts Certifications2030 – 2026

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