ARHAAN SUBRAMANYAM

Led comprehensive recruitment efforts, developing and executing a strategic year-round membership acquisition program for the fraternity chapter. Managed recruitment budget and coordinated marketing initiatives to attract high-potential new members, focusing on candidates aligned with fraternity values and organizational goals. Developed and chaired the Recruitment Committee, creating a team-based approach that increased chapter member engagement in recruitment processes. Maintained comprehensive database of potential new members, tracking contact information and candidate profiles.

Promoted the brand through targeted outreach and marketing initiatives to increase brand visibility. Organized campus and local community events to engage potential users and partners. Represented the brand at sponsored events and social gatherings, communicating value propositions to audiences. Collaborated with the business development team to analyze outreach effectiveness and recommend improvements. Generated leads through in-person networking, email outreach, and social media engagement.

Supported the development and execution of social media strategies to boost brand awareness. Created and scheduled engaging content tailored to platform audiences, contributing to a consistent brand story. Participated in sales team meetings, taking minutes and assisting with presentation preparation. Supported daily community management by replying to comments and engaging with followers. Researched trends and competitor activity to guide new content ideas. Monitored content performance using in-app analytics to identify high-engagement formats and recommend improvements.