National Director, Promotion at Capitol Records / Universal Music Group

Pitch new releases for radio play to program directors, station leads and digital directors; manage promotional tours and staff; oversee concert tours and promotional events in designated markets; establish and maintain relationships with station staff and artist managers; drive radio promotion for key artists including blog coverage, interviews, meet & greets and content capture; reinforce key performance benchmarks to ensure release objectives are defined and met; study industry trends to evolve promotions and brand partnerships such as listening sessions and release events.

Director, Commercial Partnerships at Mad Decent Records

Managed partnerships and relationships with digital service providers; secured song placements with streaming services such as Spotify, Apple Music, Amazon Music, YouTube, Deezer; implemented marketing campaigns for releases and tentpole events; established and maintained relationships with artist managers, influencers, brands, DJs and publicists; earned radio promotion for key artists including blog coverage, interviews, meet & greets and content capture; reinforced key performance benchmarks to ensure release objectives defined and met; studied industry trends to evolve promotions and brand partnerships, such as listening sessions and release events.

Senior Social Media and Content Director at Emmis Communications / Power 106

Trained and managed five content and editorial producers; artist relations partner between management, artists, agencies to ensure proper digital goals; collaborated with record labels and station managers to develop release strategy and artist bookings; maintained across-functional editorial calendar and publishing schedule for blogs and social media; led promotional planning for sales and marketing teams to meet ROI goals; developed and co-produced all original content for Power 106; implemented best practices and channel optimization for Instagram, Twitter, Facebook and YouTube; oversaw concert tours and promotional events in designated markets; established and maintained strong relationships with station staff and artist managers.