Available to hire
I’m a Social Media Specialist with experience managing digital content and campaigns for global sports and lifestyle brands across APAC. I currently work with Tottenham Hotspur, handling multi‑platform content (Instagram, Facebook, X, YouTube, Naver), reporting, and community engagement for a large regional audience.
My strengths include content planning, data‑driven optimisation, cross‑cultural communication, and maintaining consistent brand voice across markets
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Korean
Fluent
Japanese
Intermediate
Work Experience
Social Media Specialist at Mailman
March 1, 2026 - PresentAssisted end-to-end social media operations for Tottenham Hotspur Korea content, delivering 20–30 monthly posts across Instagram, Facebook, and X, and 5–10 posts on YouTube and Naver, aligned with brand voice and global guidelines. Led real-time weekend match coverage and produced weekly/monthly performance reports with sentiment analysis and insights for senior management.
Research Assistant at Global Sport Sustainability (GSS)
November 1, 2025 - PresentConducted sustainability research across 10,033+ global sports organizations, built and managed a large-scale sustainability database for AI-driven applications, and translated insights into PR materials, newsletters, and institutional profiles for stakeholder communication.
PR Team Member & Social Media Content Creator at Asia Korea Rugby 7s Series University Committee
July 1, 2024 - September 1, 2024Created daily engaging reels & visual content to increase event awareness and online engagement, contributing to a 60% increase in total event engagement; managed 3 event zones and collaborated to ensure smooth operations and audience interaction.
Assistant Manager (Media Team) at Busan 2024 World Table Tennis Championships Organizing Committee
February 1, 2024 - February 1, 2024Filed and prepared over 10 post-match interviews per day with ITTF distribution, drafted and submitted press materials and match reports under tight deadlines, maintaining 100% on-time delivery; coordinated team scheduling to optimize interview coverage during high-profile events.
Games Management Team Manager at The Gangwon2024 Winter Youth Olympic Games Organising Committee
December 1, 2023 - February 1, 2024Fostered communication between the IOC and YOGOC by tracking issue statuses across 56 daily meetings; led cross-functional collaboration and stakeholder engagement strategies to ensure smooth operations.
International Affair Manager at Korea Para Rowing Association
January 1, 2022 - December 31, 2023Managed 5+ international and national competitions annually; served as liaison between World Rowing and the Asian Rowing Federation, coordinating Board meetings, coaching seminars, and referee education sessions.
Social Media and Data Researcher at 700(Seven Hundred)
April 1, 2021 - June 1, 2021Conducted research on 250+ athletes' profiles for media content, curated captions, and created engaging social media content.
Games Management Team Manager at Gangwon 2024 Winter Youth Olympic Games Organising Committee
December 1, 2023 - February 29, 2024Effectively fostered communication between IOC and YOGOC by meticulously tracking issue status across more than 56 daily meetings during the competition period. Led cross-functional collaboration and communications efforts during large-scale sports events, ensuring smooth operations and aligning organizational objectives while developing and implementing stakeholder engagement strategies through structured communication.
International Affairs Manager at Korea Para Rowing Association
January 1, 2022 - December 31, 2023Managed 5+ international and national competitions annually, overseeing schedules, accommodations, and flights for athletes, officials, and stakeholders. Served as primary liaison between World Rowing and the Asian Rowing Federation, resolving complex operational issues collaboratively (e.g., Classification Workshops, Training Camps, Competitions).
Assistant Manager (Media Team) at Busan 2024 World Table Tennis Championships Organising Committee
February 1, 2024 - February 29, 2024Drove media team coverage and content production, coordinating interview arrangements and press materials for distribution to ITTF and key stakeholders, ensuring timely delivery of media content under tight deadlines.
Games Management Team Manager at The Gangwon 2024 Winter Youth Olympic Games Organising Committee
December 1, 2023 - February 29, 2024Led cross-functional coordination for large-scale sports events, enabling smooth operations and stakeholder engagement by implementing structured communication and collaboration across teams.
International Affairs Manager at Korea Pararowing Association
January 1, 2022 - December 31, 2023Managed international and national competitions, coordinating schedules, accommodations, and travel for athletes and officials, serving as primary liaison between World Rowing and the Asian Rowing Federation.
Social Media Data Researcher at 700(Seven Hundred)
April 1, 2021 - June 30, 2021Conducted research on 250+ athletes' profiles for media content, curated captions, and created engaging social media content aligned with journalists' storytelling focus and audience engagement.
Education
Master of Science in Sports Marketing at Loughborough University London
September 1, 2024 - October 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Travel & Hospitality, Software & Internet, Other, Healthcare
- Created daily engaging reels & visual content to increase event awareness and online engagement for
the Asia Korea Rugby 7s Series, contributing to 60% of increase in total event engagement. - Managed 3 event zones, collaborating with team members to ensure smooth operations and audience
interaction.
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