Georgie Lola Carter-Smith

Internal promotion - Heading up the Marketing and Ecommerce teams. My responsbilitities from HoM remain, with additional: Responsible for the trade and digital strategy across the business. Wider role of end to end customer journey from acquisition, UX, and retention, involving marketing, customer service and fulfilment. Working with retailers Superdrug, Sephora, Pretty Little Thing, Urban Outfitters, Anthropologie, Pink Panda and Rossman (EU). Running marketing calendars, including promos, GWPs, sampling opportunities. Briefing and ideation of POS, FSDU, in store collateral and digital signage. Managing and growing Amazon channel, including running paid ads, creating A+ content, SEO, reviews strategy

Head of Marketing for an e-commerce cosmetics company. Responsible for growth across B2C channels, leading a team of 5, defining KPIs, and executing paid social, SEO, email, content, and site optimization. Achievements include +124% YoY revenue growth while maintaining ROI and expanding Amazon channels by roughly 400%, driving AOV uplift, and scaling paid social campaigns and site-wide promotions.

Established a freelance marketing consultancy specializing in performance media and international brand growth. Delivered paid social campaigns, SEO, email marketing, influencer outreach and content creation for startup and established brand clients, including Lacoste, Ben Sherman, UGG, Wrangler Jeans, Lee Jeans, Coach New York, Anna Sui, Nautica and Colgate-Palmolive.