Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Fractional digital marketing leader with 10+ years’ experience supporting startups through to international brands, specialising in ecommerce, paid social and content-led growth. Proven success delivering commercial results, including +124% YoY revenue growth while maintaining ROI, and scaling UK cosmetics company, Plump It!, through viral social, retail expansion and full-funnel marketing. A strategic and hands-on marketer, equally comfortable setting growth strategy as executing it—leading paid social, content, influencer and PR activity while also creating content, designing assets, managing Shopify and delivering campaigns end-to-end. Experienced leading teams and freelancers, with a startup mindset and roll-up-your-sleeves approach. UK-based, freelance and available for immediate start.…Fractional digital marketing leader with 10+ years’ experience supporting startups through to international brands, specialising in ecommerce, paid social and content-led growth. Proven success delivering commercial results, including +124% YoY revenue growth while maintaining ROI, and scaling UK cosmetics company, Plump It!, through viral social, retail expansion and full-funnel marketing. A strategic and hands-on marketer, equally comfortable setting growth strategy as executing it—leading paid social, content, influencer and PR activity while also creating content, designing assets, managing Shopify and delivering campaigns end-to-end. Experienced leading teams and freelancers, with a startup mindset and roll-up-your-sleeves approach. UK-based, freelance and available for immediate start.

Georgie Lola Carter-Smith

Brand Strategist, Growth Marketer, Product Marketer, +3





Fractional digital marketing leader with 10+ years’ experience supporting startups through to international brands, specialising in ecommerce, paid social and content-led growth. Proven success delivering commercial results, including +124% YoY revenue growth while maintaining ROI, and scaling UK cosmetics company, Plump It!, through viral social, retail expansion and full-funnel marketing. A strategic and hands-on marketer, equally comfortable setting growth strategy as executing it—leading paid social, content, influencer and PR activity while also creating content, designing assets, managing Shopify and delivering campaigns end-to-end. Experienced leading teams and freelancers, with a startup mindset and roll-up-your-sleeves approach. UK-based, freelance and available for immediate start.…Fractional digital marketing leader with 10+ years’ experience supporting startups through to international brands, specialising in ecommerce, paid social and content-led growth. Proven success delivering commercial results, including +124% YoY revenue growth while maintaining ROI, and scaling UK cosmetics company, Plump It!, through viral social, retail expansion and full-funnel marketing. A strategic and hands-on marketer, equally comfortable setting growth strategy as executing it—leading paid social, content, influencer and PR activity while also creating content, designing assets, managing Shopify and delivering campaigns end-to-end. Experienced leading teams and freelancers, with a startup mindset and roll-up-your-sleeves approach. UK-based, freelance and available for immediate start.

Available to hire

Fractional digital marketing leader with 10+ years’ experience
supporting startups through to international brands, specialising
in ecommerce, paid social and content-led growth.
Proven success delivering commercial results, including +124%
YoY revenue growth while maintaining ROI, and scaling UK
cosmetics company, Plump It!, through viral social, retail
expansion and full-funnel marketing.
A strategic and hands-on marketer, equally comfortable setting
growth strategy as executing it—leading paid social, content,
influencer and PR activity while also creating content, designing
assets, managing Shopify and delivering campaigns end-to-end.
Experienced leading teams and freelancers, with a startup
mindset and roll-up-your-sleeves approach.
UK-based, freelance and available for immediate start.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Marketing Consultant at Freelance Marketing Consultancy

January 1, 2021 - December 31, 2022

Established a freelance marketing consultancy specializing in performance media and international brand growth. Delivered paid social campaigns, SEO, email marketing, influencer outreach and content creation for startup and established brand clients, including Lacoste, Ben Sherman, UGG, Wrangler Jeans, Lee Jeans, Coach New York, Anna Sui, Nautica and Colgate-Palmolive.

Head of Marketing at D&A Cosmetics Ltd, trading as Plump It!

March 1, 2022 - July 31, 2023

Head of Marketing for an e-commerce cosmetics company. Responsible for growth across B2C channels, leading a team of 5, defining KPIs, and executing paid social, SEO, email, content, and site optimization. Achievements include +124% YoY revenue growth while maintaining ROI and expanding Amazon channels by roughly 400%, driving AOV uplift, and scaling paid social campaigns and site-wide promotions.

Head of Marketing at The Teach & Travel Group (i-to-i)

January 1, 2018 - December 31, 2019

Head of Marketing for a long-standing global online education and travel business. Devised and delivered all marketing strategies, managed a full-time team of 4 directors plus freelancers, and oversaw SEO, PPC, social media, affiliate marketing, PR and site content. Led growth initiatives resulting in +140% YoY leads with peaks of +300% in crucial months, contributing to overall business growth during relocation to Australia/UK.

Creative Copywriter at ASDA Head Office

January 1, 2015 - December 31, 2017

Creative copywriter supporting a large UK-based supermarket. Generated client-driven, innovative copy for packaging, product descriptions and marketing materials; contributed to overall brand messaging and cross-channel campaigns. Also involved in proofreading/editing tasks as part of a broader copy and content role.

Copy Editor & Proofreader at The Design Portfolio Agency

January 1, 2013 - December 31, 2014

London-based full-service marketing agency focusing on FTSE 100 clients. Edited and proofread marketing materials, supported new business acquisition, and ensured high-quality copy across campaigns and client communications.

Head of Marketing & Ecommerce at D&A Cosmetics Ltd, trading as Plump It!

July 3, 2023 - February 2, 2026

Internal promotion - Heading up the Marketing and Ecommerce teams. My responsbilitities from HoM remain, with additional: Responsible for the trade and digital strategy across the business. Wider role of end to end customer journey from acquisition, UX, and retention, involving marketing, customer service and fulfilment. Working with retailers Superdrug, Sephora, Pretty Little Thing, Urban Outfitters, Anthropologie, Pink Panda and Rossman (EU). Running marketing calendars, including promos, GWPs, sampling opportunities. Briefing and ideation of POS, FSDU, in store collateral and digital signage. Managing and growing Amazon channel, including running paid ads, creating A+ content, SEO, reviews strategy