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I am a Creative Strategist and Digital Marketing professional with 3+ years of experience in social media marketing, content strategy, and campaign management. I have driven 1M+ organic views and 50K+ shares across gaming, ed-tech, and consumer brands. I excel at leading content teams, running multi-phase campaigns, and leveraging AI-powered tools to scale production. I tell brand stories across Instagram, Facebook, LinkedIn, and YouTube, using data-driven insights to boost reach, engagement, and retention.…I am a Creative Strategist and Digital Marketing professional with 3+ years of experience in social media marketing, content strategy, and campaign management. I have driven 1M+ organic views and 50K+ shares across gaming, ed-tech, and consumer brands. I excel at leading content teams, running multi-phase campaigns, and leveraging AI-powered tools to scale production. I tell brand stories across Instagram, Facebook, LinkedIn, and YouTube, using data-driven insights to boost reach, engagement, and retention.

NIKHIL KALASH

Content Strategist, Digital Marketer, Marketing Strategist, +2

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I am a Creative Strategist and Digital Marketing professional with 3+ years of experience in social media marketing, content strategy, and campaign management. I have driven 1M+ organic views and 50K+ shares across gaming, ed-tech, and consumer brands. I excel at leading content teams, running multi-phase campaigns, and leveraging AI-powered tools to scale production. I tell brand stories across Instagram, Facebook, LinkedIn, and YouTube, using data-driven insights to boost reach, engagement, and retention.…I am a Creative Strategist and Digital Marketing professional with 3+ years of experience in social media marketing, content strategy, and campaign management. I have driven 1M+ organic views and 50K+ shares across gaming, ed-tech, and consumer brands. I excel at leading content teams, running multi-phase campaigns, and leveraging AI-powered tools to scale production. I tell brand stories across Instagram, Facebook, LinkedIn, and YouTube, using data-driven insights to boost reach, engagement, and retention.

Available to hire

I am a Creative Strategist and Digital Marketing professional with 3+ years of experience in social media marketing, content strategy, and campaign management. I have driven 1M+ organic views and 50K+ shares across gaming, ed-tech, and consumer brands.

I excel at leading content teams, running multi-phase campaigns, and leveraging AI-powered tools to scale production. I tell brand stories across Instagram, Facebook, LinkedIn, and YouTube, using data-driven insights to boost reach, engagement, and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Work Experience

Content Strategist at The Big Dumb Project (TBDP)

July 1, 2025 - Present

Delivered 50+ short-form videos achieving 1M+ organic views and 50K+ shares, driving growth in brand reach, community engagement, and audience retention for BGMI. Led the content team across ideation, scripting, filming, editing, and publishing with a consistent output cadence and zero missed deadlines. Spearheaded the WOW Map Campaign and multiple brand collaboration campaigns, owning end-to-end creative strategy and execution resulting in significant spikes in impressions and follower growth. Analyzed performance data (reach, watch time, engagement rate, share velocity) to identify top-performing formats and continuously optimise creative direction. Integrated AI tools including Gamma, Claude, and Sora into the content workflow, accelerating ideation and production speed while maintaining high creative output quality.

Social Media Manager at Mavens Academy

February 1, 2025 - July 1, 2025

Crafted and executed social media strategies to grow Mavens Academy's online presence across Instagram, LinkedIn, and Facebook. Managed content calendars, created information graphics, and oversaw publishing schedules to ensure consistent brand communication. Monitored platform analytics to evaluate campaign performance and optimised content strategy based on data-driven insights. Collaborated with internal teams on marketing campaigns, promotional materials, and audience engagement initiatives.

Digital Marketing Intern at Edzorb Law

October 1, 2024 - February 1, 2025

Created engaging content including posts, reels, and carousels to boost brand awareness for a legal services platform. Executed digital marketing campaigns across social media channels, contributing to increased follower growth and engagement. Assisted in developing content strategies aligned with the brand's target audience and business objectives.

Marketing and AI Analytics Intern at learn.kovalent

August 1, 2024 - September 1, 2024

Conducted in-depth market research to support strategic decision-making and improve business insights. Built interactive Power BI dashboards to visualise key metrics, enabling data-driven operational decisions.

Marketing Trainee at Centre For Entrepreneurship Development (CED)

May 1, 2024 - September 1, 2024

Designed 100+ engaging social media posts and reels to strengthen brand identity and audience engagement for client accounts. Led all aspects of social media marketing and content creation, ensuring consistent quality and on-time delivery. Organised multiple entrepreneurship workshops and mentored a team of 14 interns, fostering entrepreneurial thinking and collaboration.

Social Media Marketing Intern at SLeeK Apparels Pvt. Ltd.

July 1, 2023 - February 1, 2024

Managed day-to-day social media operations and implemented engagement strategies, resulting in a 25% increase in customer engagement. Partnered with the design team to produce entertaining, on-brand content aligned with campaign objectives.