Kanav Arora

Architected and implemented frontend features using React, Next.js, and React Native from Figma prototypes to production, eliminating design-to-dev handoff friction. Streamlined the frontend codebase with modular design principles, reducing page load times by 20% and improving operational efficiency by 25%. Designed and executed A/B testing frameworks increasing user engagement by 15%. Led accessibility overhaul across core UI components, achieving WCAG 2.1 AA compliance and improving usability for diverse user bases. Optimized UI responsiveness across breakpoints, improving cross-platform performance scores and reducing QA cycles. Collaborated with backend engineers and product managers to define technical requirements, scope sprint work, and deliver features on schedule. Enhanced codebase scalability through reusable component libraries and design tokens aligned to the product design system.

Led end-to-end UI/UX design initiatives across multiple product streams, achieving a 20% improvement in user retention through redesigned core user flows. Conducted in-depth user behavior analysis (session recordings, heuristic evaluation) to identify friction points and drive evidence-based design decisions. Reduced design cycle time by 15% by introducing structured design review checkpoints and shared component libraries in Figma. Pioneered adaptive design patterns to improve accessibility and broaden engagement across user demographics. Collaborated with developers using Figma and InVision to produce pixel-accurate specifications and interactive prototypes.

Designed high-fidelity, interaction-rich interfaces using Figma, Zeplin, Balsamiq, and Marvel, contributing to a 30% improvement in user retention. Identified and resolved critical usability issues through structured analysis, significantly improving task completion rates. Delivered responsive, accessibility-focused visuals across web and mobile breakpoints.