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I am a MSc Digital Marketing graduate with hands-on experience in CRM, email campaigns and website content execution. I am proficient with HubSpot and CMS platforms to support campaign delivery, product/content updates and customer engagement.\n\nI enjoy analysing performance data to identify improvements in user journey and conversion. I am detail-oriented, commercially aware and confident managing multiple tasks in a fast-paced environment.…I am a MSc Digital Marketing graduate with hands-on experience in CRM, email campaigns and website content execution. I am proficient with HubSpot and CMS platforms to support campaign delivery, product/content updates and customer engagement.\n\nI enjoy analysing performance data to identify improvements in user journey and conversion. I am detail-oriented, commercially aware and confident managing multiple tasks in a fast-paced environment.

Ella (Xinye) Liu

Marketing Strategist, Marketing Consultant, Growth Marketer, +7

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I am a MSc Digital Marketing graduate with hands-on experience in CRM, email campaigns and website content execution. I am proficient with HubSpot and CMS platforms to support campaign delivery, product/content updates and customer engagement.\n\nI enjoy analysing performance data to identify improvements in user journey and conversion. I am detail-oriented, commercially aware and confident managing multiple tasks in a fast-paced environment.…I am a MSc Digital Marketing graduate with hands-on experience in CRM, email campaigns and website content execution. I am proficient with HubSpot and CMS platforms to support campaign delivery, product/content updates and customer engagement.\n\nI enjoy analysing performance data to identify improvements in user journey and conversion. I am detail-oriented, commercially aware and confident managing multiple tasks in a fast-paced environment.

Available to hire

I am a MSc Digital Marketing graduate with hands-on experience in CRM, email campaigns and website content execution. I am proficient with HubSpot and CMS platforms to support campaign delivery, product/content updates and customer engagement.\n\nI enjoy analysing performance data to identify improvements in user journey and conversion. I am detail-oriented, commercially aware and confident managing multiple tasks in a fast-paced environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Seasonal Assistant at Lush Cosmetics

October 1, 2025 - December 1, 2025

Delivered customer engagement in a high-traffic retail environment while upholding brand standards. Executed visual merchandising and in-store storytelling to ensure consistent customer experience.

Digital Marketing Consultant at Tili Tours and Safaris Ltd

June 1, 2025 - September 1, 2025

Led development of a 0–1 website prototype in Wix, applying UX heuristics and journey mapping to improve user flow. Conducted usability testing (scroll-depth and first-click with 6 users), identifying friction points to refine layout and content. Developed SEO-aligned site architecture and content framework, coordinating stakeholder updates to ensure timely project delivery.

Marketing and Events Assistant at Shaanxi Coal Group Conference Centre

September 1, 2023 - August 1, 2024

Coordinated logistics and communication for 10+ corporate events (50–300 attendees). Managed and analysed event logistics data in Excel to ensure schedule accuracy and operational efficiency. Streamlined preparation workflows, reducing lead time by 20% and improving cross-team coordination.