I'm Daniel Chen, a Senior Shopify Developer with 10+ years of experience building and optimizing high-converting Shopify storefronts for D2C brands. I design conversion-focused storefronts, blend CRO, SEO, and performance optimization, and deliver measurable results for campaigns and product pages. I specialize in scalable Shopify Plus solutions, responsive front-end development using Liquid, JavaScript, HTML, and CSS, and collaborating with marketing and UX teams to improve engagement, ROAS, and site speed across desktop and mobile.…

Daniel Chen

I'm Daniel Chen, a Senior Shopify Developer with 10+ years of experience building and optimizing high-converting Shopify storefronts for D2C brands. I design conversion-focused storefronts, blend CRO, SEO, and performance optimization, and deliver measurable results for campaigns and product pages. I specialize in scalable Shopify Plus solutions, responsive front-end development using Liquid, JavaScript, HTML, and CSS, and collaborating with marketing and UX teams to improve engagement, ROAS, and site speed across desktop and mobile.…

Available to hire

I’m Daniel Chen, a Senior Shopify Developer with 10+ years of experience building and optimizing high-converting Shopify storefronts for D2C brands. I design conversion-focused storefronts, blend CRO, SEO, and performance optimization, and deliver measurable results for campaigns and product pages.

I specialize in scalable Shopify Plus solutions, responsive front-end development using Liquid, JavaScript, HTML, and CSS, and collaborating with marketing and UX teams to improve engagement, ROAS, and site speed across desktop and mobile.

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Skills

Experience Level

CSS
Expert
HTML5
Expert
JavaScript
Expert
Shopify
Expert
TypeScript
Expert
SEO
Expert

Language

English
Fluent

Work Experience

Senior Shopify Developer – CRO at Vibrant
July 1, 2023 - April 30, 2026
Designed and developed high-converting Shopify product pages optimized for Meta ad traffic, combining expertise in CRO, SEO, and Shopify performance optimization. Built responsive storefronts using Liquid, JavaScript, HTML, and CSS, improving user engagement, conversion rates, and campaign performance across cold traffic funnels. Collaborated with marketing on A/B testing, landing page optimization, and maintained accessibility standards to ensure a consistent brand experience.
Shopify Plus Engineer at Clean Creatives
September 1, 2020 - April 1, 2023
Developed scalable Shopify Plus solutions for international eCommerce brands, supporting custom themes, app integrations, and enterprise storefront functionality. Built reusable Shopify Plus components and modern front-end systems using JavaScript, React, Liquid, and responsive development practices, improving localization, performance, and SEO for large storefronts.
Shopify Developer at TVAG
August 1, 2018 - June 1, 2020
Built and customized Shopify storefronts for consumer product brands focused on high-volume eCommerce growth and customer acquisition. Developed conversion-oriented product pages using Liquid, JavaScript, HTML, and CSS, while maintaining consistent branding and responsive storefronts.
Junior Shopify Developer at TeamSun Technology
November 1, 2017 - July 1, 2018
Supported Shopify storefronts and front-end customization; assisted with SEO implementation and page speed optimization; performed QA testing to improve overall customer experience.

Education

bachelor's degree at University of Santo Tomas
August 8, 2013 - September 7, 2017
Bachelor's Degree at Nankai University
September 1, 2013 - September 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail
    paper rufusteague

    Rufus Teague is a Kansas City based BBQ sauce and seasoning brand known for its award-winning, craft style barbecue sauces, dry rubs, and steak sauces.

    This is one of my proud work

    paper Nottoosweetlife

    Not Too Sweet Life is a small, emerging beverage brand specializing in low-sugar, plant-based water infusions/tea infusions made with herbs, botanicals, flowers, honey, and monk fruit.
    I developed this using liquid from scratch

    paper sparkleinpink

    Sparkle in Pink designs their clothing so they are original and focus on selling only the trendiest and highest quality items.
    I developed this from scratch based on figma design.