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I'm a creative brand builder and digital marketer focused on handmade fashion and premium consumer experiences. I design engaging social media strategies, craft compelling brand identities, and build online channels that grow audiences and sales. Currently leading my own handmade fashion brand, I collaborate with remote partners and use data-driven storytelling to boost visibility, engagement, and conversions while maintaining a friendly, hands-on approach.…I'm a creative brand builder and digital marketer focused on handmade fashion and premium consumer experiences. I design engaging social media strategies, craft compelling brand identities, and build online channels that grow audiences and sales. Currently leading my own handmade fashion brand, I collaborate with remote partners and use data-driven storytelling to boost visibility, engagement, and conversions while maintaining a friendly, hands-on approach.

Natalie Bornacelli Peñaranda

Content Creator, Social Media Manager, Brand Designer, +2

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I'm a creative brand builder and digital marketer focused on handmade fashion and premium consumer experiences. I design engaging social media strategies, craft compelling brand identities, and build online channels that grow audiences and sales. Currently leading my own handmade fashion brand, I collaborate with remote partners and use data-driven storytelling to boost visibility, engagement, and conversions while maintaining a friendly, hands-on approach.…I'm a creative brand builder and digital marketer focused on handmade fashion and premium consumer experiences. I design engaging social media strategies, craft compelling brand identities, and build online channels that grow audiences and sales. Currently leading my own handmade fashion brand, I collaborate with remote partners and use data-driven storytelling to boost visibility, engagement, and conversions while maintaining a friendly, hands-on approach.

Available to hire

I’m a creative brand builder and digital marketer focused on handmade fashion and premium consumer experiences. I design engaging social media strategies, craft compelling brand identities, and build online channels that grow audiences and sales.

Currently leading my own handmade fashion brand, I collaborate with remote partners and use data-driven storytelling to boost visibility, engagement, and conversions while maintaining a friendly, hands-on approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

HR Assistant / Recruitment & Onboarding at GC Foods Zona Franca Santa Marta, Colombia

January 1, 2024 - December 31, 2024

Assisted recruitment, onboarding, and employee documentation processes; managed employee databases and reports using Excel; registered visitor access information in SAP systems to ensure organization and traceability; supported internal events and employee wellbeing initiatives, and coordinated logistics for uniforms and workplace equipment; ensured compliance with internal quality management procedures.

Founder & Strategic Director at Tatali Master

January 1, 2020 - Present

Founded and led a handmade fashion and accessories brand focused on digital commerce and premium consumer experience. Built Instagram and digital brand presence, developed content strategies for reels, stories, product launches, and promotional campaigns. Defined brand identity, visual communication, and ensured content consistency across digital platforms. Coordinated online customer communication and sales via Instagram and WhatsApp. Implemented digital sales channels as the primary commercial strategy; supported product launches and promotions to increase visibility and conversions. Managed inventory, suppliers, and shipping logistics using Excel-based tracking systems. Led remote collaborators aligned with business goals and brand vision.