I’m a creative Art Director with over 6 years of experience spanning visual storytelling, branding, and UX research. I have a proven track record in lifestyle branding, e-commerce, and digital product design, notably leading the visual identity for a designer jewelry marketplace.

Elena Wood

I’m a creative Art Director with over 6 years of experience spanning visual storytelling, branding, and UX research. I have a proven track record in lifestyle branding, e-commerce, and digital product design, notably leading the visual identity for a designer jewelry marketplace.

Available to hire

I’m a creative Art Director with over 6 years of experience spanning visual storytelling, branding, and UX research. I have a proven track record in lifestyle branding, e-commerce, and digital product design, notably leading the visual identity for a designer jewelry marketplace.

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Language

French
Fluent
English
Fluent

Work Experience

Art Director at Glambou
March 1, 2024 - Present
Leading visual branding and creative direction at Glambou, a designer jewelry marketplace with both e-commerce and retail presence. Own the visual brand identity across all channels. Develop and execute 25+ campaign concepts from idea to delivery. Plan and direct 20+ e-commerce and editorial photo shoots. Manage and design creative for paid social campaigns and assets. Manage in-house graphic designer and external freelance team.
UX Designer & Researcher Contractor at Sabre
November 1, 2021 - September 30, 2023
UX Researcher and Designer for the Special Ops Team, focusing on automating internal processes across departments. Led workshops, in-depth interviews, and surveys to gather user insights. Synthesized research findings into actionable design recommendations. Collaborated closely with cross-functional teams to deliver prototypes and testable solutions.
UI Designer Freelancer at Aumio
June 1, 2021 - November 1, 2022
Led UX research and design for the French market, driving onboarding improvements and design system upgrades. Headed all user research for the French market. Redesigned the onboarding experience, resulting in higher premium member conversion. Spearheaded the transition from Sketch to Figma across the design team - building out a new shared design library.
UX / UI Design Freelancer at Margot Community
July 1, 2021 - September 30, 2021
Redesigned key booking flows to enhance mobile UX and streamline mentor discovery. Improved mobile booking experience for mentors. Conducted UX audits and implemented UI enhancements.
UI Designer and Digital Illustrator at Equalista App
April 1, 2020 - May 1, 2021
Designed inclusive illustrations and UI elements for an educational app focused on gender equality — making complex topics feel approachable through gamified, tech-forward design. Designed inclusive in-app and web illustrations. Developed personas and visuals that aligned with the app’s DEI mission.

Education

Bachelor's degree in Civil Rights History and Political Science at McGill University, Montreal
September 1, 2014 - December 1, 2017

Qualifications

Motion Design and Animation Course
October 1, 2023 - December 1, 2023
German B1
January 11, 2030 - May 18, 2026
UX/UI Design Bootcamp
July 1, 2021 - September 30, 2021

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education