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I'm Nicki Schroeder, a visionary creative leader with over two decades of experience building brands across food, lifestyle, and design. I specialize in shaping brand strategy, driving creative excellence, and turning culture and story into measurable growth through design-led thinking and cross-functional collaboration. I've led large creative and production teams, managed global brand ecosystems, and translated complex cultural narratives into consumer experiences. From launching High Road Craft Ice Cream to building cross-border platforms like YAX Culinary, I mentor teams to innovate, scale, and deliver results that matter to retailers and consumers alike.…I'm Nicki Schroeder, a visionary creative leader with over two decades of experience building brands across food, lifestyle, and design. I specialize in shaping brand strategy, driving creative excellence, and turning culture and story into measurable growth through design-led thinking and cross-functional collaboration. I've led large creative and production teams, managed global brand ecosystems, and translated complex cultural narratives into consumer experiences. From launching High Road Craft Ice Cream to building cross-border platforms like YAX Culinary, I mentor teams to innovate, scale, and deliver results that matter to retailers and consumers alike.

Nicki Schroeder

Creative Director, Brand Designer, Designer, +2

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I'm Nicki Schroeder, a visionary creative leader with over two decades of experience building brands across food, lifestyle, and design. I specialize in shaping brand strategy, driving creative excellence, and turning culture and story into measurable growth through design-led thinking and cross-functional collaboration. I've led large creative and production teams, managed global brand ecosystems, and translated complex cultural narratives into consumer experiences. From launching High Road Craft Ice Cream to building cross-border platforms like YAX Culinary, I mentor teams to innovate, scale, and deliver results that matter to retailers and consumers alike.…I'm Nicki Schroeder, a visionary creative leader with over two decades of experience building brands across food, lifestyle, and design. I specialize in shaping brand strategy, driving creative excellence, and turning culture and story into measurable growth through design-led thinking and cross-functional collaboration. I've led large creative and production teams, managed global brand ecosystems, and translated complex cultural narratives into consumer experiences. From launching High Road Craft Ice Cream to building cross-border platforms like YAX Culinary, I mentor teams to innovate, scale, and deliver results that matter to retailers and consumers alike.

Available to hire

I’m Nicki Schroeder, a visionary creative leader with over two decades of experience building brands across food, lifestyle, and design. I specialize in shaping brand strategy, driving creative excellence, and turning culture and story into measurable growth through design-led thinking and cross-functional collaboration.

I’ve led large creative and production teams, managed global brand ecosystems, and translated complex cultural narratives into consumer experiences. From launching High Road Craft Ice Cream to building cross-border platforms like YAX Culinary, I mentor teams to innovate, scale, and deliver results that matter to retailers and consumers alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder & Chief Brand Officer at YAX Culinary Inc.

March 1, 2025 - Present

Define and lead the creative and brand strategy for a new CPG platform inspired by Yucatan’s indigenous foodways; build brand architecture, visual identity, and marketing systems; oversee creative direction across packaging, content, and digital touchpoints; drive cross-functional collaboration for scalability across markets.

Consultant — Brand & Market Strategy at Right Lane Brands

September 1, 2024 - Present

Advise emerging brands on creative strategy, packaging systems, and market positioning to strengthen consumer perception and retail performance; mentor founders on scaling brand identity, processes, and leadership.

Founder / Artist & Designer at Nicki Schroeder Studio

January 1, 1995 - Present

Lead a multidisciplinary design practice creating art, brand collaborations, and licensed collections; translate visual storytelling into commercially successful products across interiors, textiles, and consumer goods; collaborate with partners to bring culturally resonant, design-led products to market.

Co-Founder & Chief Marketing Officer at High Road Craft Ice Cream

March 1, 2010 - August 1, 2022

Partner with the CEO to develop and lead creative strategy; directed a 100+ person team across two manufacturing facilities; delivered 6 consecutive years of growth and $20M+ in private-label and co-branded programs with partners including HEB, Foxtrot, and Walmart; oversaw concept through packaging, content, and retail activation ensuring brand consistency.

Faculty at Art Institute of Atlanta

January 1, 2006 - December 31, 2008

Design & Branding Faculty; contributed to curriculum and instruction.