Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m Francisco Martinez, a versatile marketing professional based in New York with over six years of experience in brand marketing, trade strategy, and sales enablement across cannabis and consumer goods. I’m passionate about building strategic retail relationships, crafting large-scale activations, and driving market expansion. I thrive on turning brand concepts into tangible retail experiences and measurable results. I excel in brand development, retail merchandising, and cross-functional collaboration with sales, compliance, and creative teams to ensure brand consistency and compelling consumer engagement. My approach combines data-driven insights with creative execution to deliver practical, scalable marketing programs that resonate with customers and partners alike.…Hi there! I’m Francisco Martinez, a versatile marketing professional based in New York with over six years of experience in brand marketing, trade strategy, and sales enablement across cannabis and consumer goods. I’m passionate about building strategic retail relationships, crafting large-scale activations, and driving market expansion. I thrive on turning brand concepts into tangible retail experiences and measurable results. I excel in brand development, retail merchandising, and cross-functional collaboration with sales, compliance, and creative teams to ensure brand consistency and compelling consumer engagement. My approach combines data-driven insights with creative execution to deliver practical, scalable marketing programs that resonate with customers and partners alike.

Francisco Martinez

Brand Strategist, Marketing Strategist, Brand Designer, +4





Hi there! I’m Francisco Martinez, a versatile marketing professional based in New York with over six years of experience in brand marketing, trade strategy, and sales enablement across cannabis and consumer goods. I’m passionate about building strategic retail relationships, crafting large-scale activations, and driving market expansion. I thrive on turning brand concepts into tangible retail experiences and measurable results. I excel in brand development, retail merchandising, and cross-functional collaboration with sales, compliance, and creative teams to ensure brand consistency and compelling consumer engagement. My approach combines data-driven insights with creative execution to deliver practical, scalable marketing programs that resonate with customers and partners alike.…Hi there! I’m Francisco Martinez, a versatile marketing professional based in New York with over six years of experience in brand marketing, trade strategy, and sales enablement across cannabis and consumer goods. I’m passionate about building strategic retail relationships, crafting large-scale activations, and driving market expansion. I thrive on turning brand concepts into tangible retail experiences and measurable results. I excel in brand development, retail merchandising, and cross-functional collaboration with sales, compliance, and creative teams to ensure brand consistency and compelling consumer engagement. My approach combines data-driven insights with creative execution to deliver practical, scalable marketing programs that resonate with customers and partners alike.

Available to hire

Hi there! I’m Francisco Martinez, a versatile marketing professional based in New York with over six years of experience in brand marketing, trade strategy, and sales enablement across cannabis and consumer goods. I’m passionate about building strategic retail relationships, crafting large-scale activations, and driving market expansion. I thrive on turning brand concepts into tangible retail experiences and measurable results.

I excel in brand development, retail merchandising, and cross-functional collaboration with sales, compliance, and creative teams to ensure brand consistency and compelling consumer engagement. My approach combines data-driven insights with creative execution to deliver practical, scalable marketing programs that resonate with customers and partners alike.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Director of Merchandising at Unknown

January 1, 2026 - Present

Managed and optimized brand presence on Weedmaps; directed end-to-end visual execution across channels; oversaw in-store merchandising strategy to enhance brand consistency and consumer engagement at dispensary level.

Brand & Sales Manager at PACKS

June 1, 2024 - January 1, 2026

Developed and executed in-store marketing strategies to drive product visibility and increase sales; managed distributor relations, product education sessions, and in-store activations; collaborated with marketing, production, and compliance teams to ensure smooth launches; led field sales efforts to secure new strategic retail partnerships across key markets.

Brand & Merchandising Manager at Flower House

March 1, 2023 - April 1, 2024

Led go-to-market strategies for product launches, retail rollouts, and sampling campaigns; managed distributor relations, product education sessions, and in-store activations; partnered with marketing, production, and compliance teams to ensure smooth launches; directed field sales efforts and secured new strategic retail partnerships.

Assistant General Manager at Chipotle Mexican Grill

March 1, 2013 - July 1, 2017

Assisted in running day-to-day operations; ensured compliance with food safety and sanitation standards; managed inventory and placed orders to maintain stock levels; oversaw opening and closing procedures; developed leadership and performance evaluation of team members.

Marketing Consultant at HBI International

February 1, 2019 - February 1, 2024

Executed brand activation at trade shows, festivals, and industry events; oversaw digital marketing strategy, influencer collaborations, and performance tracking; identified new sales opportunities and negotiated sponsorships and co-marketing partnerships with complementary brands.

Director of Merchandising at Manufacturing/Distribution (Remote)

January 1, 2026 - Present

Managed and optimized brand presence on multiple channels; directed end-to-end visual execution across product renders to in-store display design and setup; oversaw merchandising strategy to enhance brand consistency and consumer engagement at the dispensary level; coordinated end-to-end retail visuals ensuring brand identity and sales goals.

Director of Merchandising at 1 of Manufacturing/Distribution

January 1, 2026 - Present

Managed and optimized brand presence on Weedmaps, ensured accurate listings, menu updates, and promotional visibility. Directed visual execution across channels—from product renders to in-store display design and setup. Oversaw an end-to-end retail merchandising strategy to enhance brand consistency and consumer engagement at the dispensary level. Coordinated with sales, compliance, and creative teams to align with brand identity and sales goals.

Trade Marketing Specialist at PACKS

June 1, 2024 - January 1, 2026

Developed and executed in-store marketing strategies to drive product visibility and sales. Analyzed sales data to optimize trade marketing efforts and improve retail performance. Ensured brand consistency across locations and managed point-of-sale materials. Collaborated with vendors and sales teams on merchandising execution and co-marketing campaigns. Monitored industry trends and consumer behavior to identify growth opportunities.

Brand & Sales Manager at FlowerHouse

March 1, 2023 - April 1, 2024

Led go-to-market strategies for product launches, retail rollouts, and sampling campaigns. Managed dispensary relationships, product education sessions, and in-store activations. Partnered with marketing, production, and compliance teams to ensure smooth launches and regulatory alignment. Directed field sales efforts and secured strategic retail partnerships across key markets.