Mary Beth Gempeler
I am a strategic entrepreneurial leader with a passion for turning bold ideas into measurable outcomes.
About
I am a strategic entrepreneurial leader with a passion for turning bold ideas into measurable outcomes. I specialize in experiential marketing, brand strategy, event production, and business development, with a track record of launching brands, building revenue streams, and forging high-value partnerships while leading cross-functional teams. I thrive on blending creative vision with practical execution to deliver tangible results.
I excel at driving growth through immersive brand activations, go-to-market strategies, and scalable operating processes. Whether steering large-scale events, shaping product positioning, or managing complex programs, I bring energy, collaboration, and a customer-focused mindset to every project.
- 23 years' experience
- Joined May 2026
Industry experience
- Media & Entertainment
- Consumer Goods
- Software & Internet
- Professional Services
- Retail
Work experience· 6 roles
Executive producer of a nationally recognized large-scale outdoor hockey tournament (9280 PHT established in 2015). Lead all aspects of business strategy, operations, partnerships, and financial management. Conceptualize and launch new initiatives for tournament infrastructure, operations, and growth strategy; secure and manage strategic sponsorships and community partnerships; lead vendor negotiations, retail sourcing, and on-site logistics; oversee budget planning, revenue generation, and expense management; direct on-site teams and event execution across multiple operational functions.
Led go-to-market and growth strategies for emerging CPG brands during a high-growth phase for the organization. Developed and executed GTM strategies for startup and growth-stage brands; built scalable in-house operational processes during phase-one company expansion; partnered with brand founders and teams to refine product positioning and retail readiness; drove revenue growth through strategic retail development and sales optimization.
Directed regional sales growth and brand expansion initiatives. Managed brand activation, promotions strategy, and key account relationships; increased regional market penetration through targeted retail partnerships; led sales performance strategy and trade marketing initiatives.
Education
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