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I’m a UX Designer with 6+ years of hands-on experience creating digital experiences through e-commerce and entrepreneurship. As the founder of Löv Flowers, I built a UK-based Shopify brand from the ground up, leading everything from brand identity and website UX to SEO, conversion optimisation, and marketing. I thrive at the intersection of creativity and commerce, shaping online brands that look great, perform well, and connect with customers.…I’m a UX Designer with 6+ years of hands-on experience creating digital experiences through e-commerce and entrepreneurship. As the founder of Löv Flowers, I built a UK-based Shopify brand from the ground up, leading everything from brand identity and website UX to SEO, conversion optimisation, and marketing. I thrive at the intersection of creativity and commerce, shaping online brands that look great, perform well, and connect with customers.

ANNA EKLOV

UX Designer, Product Designer, Brand Designer, +2

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I’m a UX Designer with 6+ years of hands-on experience creating digital experiences through e-commerce and entrepreneurship. As the founder of Löv Flowers, I built a UK-based Shopify brand from the ground up, leading everything from brand identity and website UX to SEO, conversion optimisation, and marketing. I thrive at the intersection of creativity and commerce, shaping online brands that look great, perform well, and connect with customers.…I’m a UX Designer with 6+ years of hands-on experience creating digital experiences through e-commerce and entrepreneurship. As the founder of Löv Flowers, I built a UK-based Shopify brand from the ground up, leading everything from brand identity and website UX to SEO, conversion optimisation, and marketing. I thrive at the intersection of creativity and commerce, shaping online brands that look great, perform well, and connect with customers.

Available to hire

I’m a UX Designer with 6+ years of hands-on experience creating digital experiences through e-commerce and entrepreneurship.

As the founder of Löv Flowers, I built a UK-based Shopify brand from the ground up, leading everything from brand identity and website UX to SEO, conversion optimisation, and marketing. I thrive at the intersection of creativity and commerce, shaping online brands that look great, perform well, and connect with customers.

Skills

Brand Identity

SEO

Shopify

Experience Level

Brand Identity

Expert

SEO

Expert

Shopify

Expert

Language

Swedish

Fluent

English

Fluent

Work Experience

Founder, CEO & E-commerce Director at Löv Flowers

January 1, 2019 - January 1, 2025

Founded and scaled a UK-wide e-commerce flower delivery brand from scratch; designed and continuously optimized the full Shopify customer experience; led UI and brand design; drove revenue growth through SEO, conversion optimization, and UX; managed end-to-end marketing, customer experience, and product development; developed seasonal collections based on customer demand and market trends; led store management, online presence, and brand storytelling across channels.

UX Design & E-commerce Intern at Doro AB

January 1, 2026 - June 1, 2026

Supported UX design and e-commerce initiatives; contributed to end-to-end product concepts; conducted user research and usability testing; assisted in improving the e-commerce presence.

Sales Assistant at Dressman

May 1, 2024 - January 1, 2025

Assisted customers in a busy retail environment; acted as store manager during summer, overseeing daily operations and team coordination; supported sales and store presentation.