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I am a Conversion Rate Optimization Specialist with CXL Conversion Optimization certifications, Shopify certifications, plus an active CXL Digital Psychology & Persuasion minor degree. I run hypothesis-driven A/B testing programs grounded in behavioral psychology (Cialdini, behavioral economics, and qualitative voice-of-customer research) for DTC ecommerce brands. Five years of hands-on Shopify development across 50+ stores means I don't just hand off test designs—I implement winning variants directly in Liquid.…I am a Conversion Rate Optimization Specialist with CXL Conversion Optimization certifications, Shopify certifications, plus an active CXL Digital Psychology & Persuasion minor degree. I run hypothesis-driven A/B testing programs grounded in behavioral psychology (Cialdini, behavioral economics, and qualitative voice-of-customer research) for DTC ecommerce brands. Five years of hands-on Shopify development across 50+ stores means I don't just hand off test designs—I implement winning variants directly in Liquid.

Tim Olaiya

Conversion Rate Optimization Expert, Web Designer, UI Designer, +2

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I am a Conversion Rate Optimization Specialist with CXL Conversion Optimization certifications, Shopify certifications, plus an active CXL Digital Psychology & Persuasion minor degree. I run hypothesis-driven A/B testing programs grounded in behavioral psychology (Cialdini, behavioral economics, and qualitative voice-of-customer research) for DTC ecommerce brands. Five years of hands-on Shopify development across 50+ stores means I don't just hand off test designs—I implement winning variants directly in Liquid.…I am a Conversion Rate Optimization Specialist with CXL Conversion Optimization certifications, Shopify certifications, plus an active CXL Digital Psychology & Persuasion minor degree. I run hypothesis-driven A/B testing programs grounded in behavioral psychology (Cialdini, behavioral economics, and qualitative voice-of-customer research) for DTC ecommerce brands. Five years of hands-on Shopify development across 50+ stores means I don't just hand off test designs—I implement winning variants directly in Liquid.

Available to hire

I am a Conversion Rate Optimization Specialist with CXL Conversion Optimization certifications, Shopify certifications, plus an active CXL Digital Psychology & Persuasion minor degree.

I run hypothesis-driven A/B testing programs grounded in behavioral psychology (Cialdini, behavioral economics, and qualitative voice-of-customer research) for DTC ecommerce brands. Five years of hands-on Shopify development across 50+ stores means I don’t just hand off test designs—I implement winning variants directly in Liquid.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Yoruba

Fluent

Work Experience

Freelance CRO Consultant & Shopify Developer at Self-employed (Upwork & direct clients)

January 1, 2020 - Present

Top-rated freelancer on Upwork (top 3% of global talent) with a 100% job success score across 50+ engagements. Designed and implemented CRO programs across 50+ DTC Shopify stores: research-led hypothesis development, A/B test execution in VWO and analytics tools, statistical significance evaluation, and direct Liquid implementation of winning variants, eliminating dev hand-off bottlenecks. Delivered measurable revenue and engagement lifts across multiple client stores, including $130k+ in 4 months for a UAE abaya brand (7-day launch); $10k+ in monthly recurring revenue for a multilingual Tahitian Noni juice store; and AUD 14,500 from a wait-list-driven launch for an Australian gallery store. Improved engagement rate from 1.8 to 2.3 on a multilingual DTC store post-migration via CRO-driven copy, layout, and trust-element changes supported by session replay and behavioral-economics framing. Shipped pages with sub-3 to sub-4 second mobile load speeds and addressed performance-driven conve