Hi, I’m Fern Amber Baines, a communications professional currently part of the Student Services team at the University of Cumbria. I specialise in content creation, web development, CMS management, social media content creation and digital communications planning, with a focus on producing clear and engaging content that helps students access services and get the support they need. I’m passionate about building a long-term career in marketing and communications, delivering campaigns that are friendly, accessible and informative. My experience includes building and developing the Mental Health & Wellbeing Hub, collaborating with external partners, designing graphics with Canva and Adobe tools, and producing photo and video content to boost student engagement and awareness across the academic year.

Fern Baines

Hi, I’m Fern Amber Baines, a communications professional currently part of the Student Services team at the University of Cumbria. I specialise in content creation, web development, CMS management, social media content creation and digital communications planning, with a focus on producing clear and engaging content that helps students access services and get the support they need. I’m passionate about building a long-term career in marketing and communications, delivering campaigns that are friendly, accessible and informative. My experience includes building and developing the Mental Health & Wellbeing Hub, collaborating with external partners, designing graphics with Canva and Adobe tools, and producing photo and video content to boost student engagement and awareness across the academic year.

Available to hire

Hi, I’m Fern Amber Baines, a communications professional currently part of the Student Services team at the University of Cumbria. I specialise in content creation, web development, CMS management, social media content creation and digital communications planning, with a focus on producing clear and engaging content that helps students access services and get the support they need.

I’m passionate about building a long-term career in marketing and communications, delivering campaigns that are friendly, accessible and informative. My experience includes building and developing the Mental Health & Wellbeing Hub, collaborating with external partners, designing graphics with Canva and Adobe tools, and producing photo and video content to boost student engagement and awareness across the academic year.

See more

Language

English
Fluent
German
Beginner

Work Experience

Student Services Content Assistant at The University of Cumbria
April 1, 2023 - Present
Plan, write and schedule student communications across multiple channels; create clear content for corporate newsletters, digital screens, web pages and on-campus promotions; manage and update website content using TerminalFour (T4); led on the Mental Health & Wellbeing Hub; liaised with external partners (e.g., Togetherall); design graphics using Canva and Adobe tools; produce photo and video content at events; develop communications plans; maintain planners for Student Services and wider student content planning.
Care Assistant & Covid-19 Administrator at Heron Hill Care Home, Kendal
February 1, 2019 - March 1, 2023
Delivered high-quality care across nursing and specialist units; built strong relationships with residents and families; led activities to support engagement and mental wellbeing; maintained accurate care records and supported compliance with care standards; managed COVID-19 testing processes in line with government guidance.
Customer Service Advisor at SeeTickets, Nottingham
September 1, 2017 - January 1, 2019
Managed high volumes of customer enquiries across phone, email and live chat; resolved issues efficiently while maintaining a professional and customer-focused approach; consistently received strong customer feedback.

Education

Public Relations & Communications (Level 4) Apprenticeship at Cambridge Marketing College
January 1, 2024 - January 1, 2026
BA (Hons) English at Birmingham City University
January 1, 2014 - January 1, 2017
GCSEs and A-Levels at The Queen Katherine School
January 1, 2007 - January 1, 2012

Qualifications

Public Relations & Communications (Level 4) Apprenticeship
January 1, 2024 - January 1, 2026
NVQ in Health and Social Care Level 3
January 11, 2030 - May 19, 2026

Industry Experience

Education, Healthcare, Professional Services