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I'm a graduate student at The University of Melbourne with a background in journalism and digital media, experienced in campaign execution, content creation, and audience engagement. I support integrated marketing campaigns across social media and on-site events, with hands-on experience in content production, stakeholder coordination, and performance tracking. I'm comfortable working with both Chinese and Australian audiences, bringing strong cross-cultural communication skills to support event promotion and cultural projects. I enjoy translating data insights into creative content and love helping brands tell their stories across social media and on-site events.…I'm a graduate student at The University of Melbourne with a background in journalism and digital media, experienced in campaign execution, content creation, and audience engagement. I support integrated marketing campaigns across social media and on-site events, with hands-on experience in content production, stakeholder coordination, and performance tracking. I'm comfortable working with both Chinese and Australian audiences, bringing strong cross-cultural communication skills to support event promotion and cultural projects. I enjoy translating data insights into creative content and love helping brands tell their stories across social media and on-site events.

ZHIJIE FANG

Content Creator, Content Producer, Video Editor, +2

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I'm a graduate student at The University of Melbourne with a background in journalism and digital media, experienced in campaign execution, content creation, and audience engagement. I support integrated marketing campaigns across social media and on-site events, with hands-on experience in content production, stakeholder coordination, and performance tracking. I'm comfortable working with both Chinese and Australian audiences, bringing strong cross-cultural communication skills to support event promotion and cultural projects. I enjoy translating data insights into creative content and love helping brands tell their stories across social media and on-site events.…I'm a graduate student at The University of Melbourne with a background in journalism and digital media, experienced in campaign execution, content creation, and audience engagement. I support integrated marketing campaigns across social media and on-site events, with hands-on experience in content production, stakeholder coordination, and performance tracking. I'm comfortable working with both Chinese and Australian audiences, bringing strong cross-cultural communication skills to support event promotion and cultural projects. I enjoy translating data insights into creative content and love helping brands tell their stories across social media and on-site events.

Available to hire

I’m a graduate student at The University of Melbourne with a background in journalism and digital media, experienced in campaign execution, content creation, and audience engagement. I support integrated marketing campaigns across social media and on-site events, with hands-on experience in content production, stakeholder coordination, and performance tracking.

I’m comfortable working with both Chinese and Australian audiences, bringing strong cross-cultural communication skills to support event promotion and cultural projects. I enjoy translating data insights into creative content and love helping brands tell their stories across social media and on-site events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

WeChat Official Account Director at College New Media Center

January 1, 2020 - December 31, 2022

Led content planning and publishing for the WeChat Official Account, analyzed audience feedback, coordinated with team members, and managed publishing schedules to engage abroad student audiences.

Social Media & Content Intern at Shenzhen Yuandian International Education Technology

October 1, 2021 - March 31, 2022

Managed social media platforms, created visual and video content, engaged with audiences, and analyzed engagement metrics to improve participation.

Content & Operations Intern at Qunar Travel (China’s Leading Online Travel Platform)

November 1, 2022 - January 31, 2023

Developed and optimised digital content and marketing strategies; produced high-performing content with 230K+ views and analysed user behaviour to refine strategies.

Editorial & Media Assistant at Guangdong Radio & Television Station

February 1, 2023 - April 30, 2023

Facilitated communication projects through content development, editing and coordination; collaborated with internal teams on campaign delivery and audience-focused messaging; assisted in organizing media-related events.

Marketing Promoter at HungryPanda Australia

July 1, 2025 - Present

Facilitated on-site marketing activations and event campaigns to drive customer acquisition and engagement; recruited 1,000+ new users; guided hundreds to post user-generated content; collected and analysed customer feedback to improve messaging.

Marketing Volunteer at Business With AHeart Ltd

March 1, 2026 - Present

Facilitated the execution of integrated marketing campaigns to drive event awareness and engagement; created and scheduled social media content aligned with campaign timelines; monitored engagement metrics and provided insights to optimise performance.