Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a design leader with over a decade of experience shaping brand and campaign design across Europe in FMCG. I partner closely with Communications Heads and Regional Marketing Managers to turn complex briefs into clear, impactful visuals—across print, digital, social, video, presentations, and packaging. I combine strategic thinking with hands-on execution, delivering consistent brand identity while adapting global guidelines to regional markets. I’m passionate about building strong design teams, optimizing workflows, and scaling delivery through budgeting, resourcing, and trusted freelancer networks. Based in Zurich and collaborating across Europe, I love elevating storytelling through thoughtful design, compelling visuals, and measurable campaign outcomes.…I’m a design leader with over a decade of experience shaping brand and campaign design across Europe in FMCG. I partner closely with Communications Heads and Regional Marketing Managers to turn complex briefs into clear, impactful visuals—across print, digital, social, video, presentations, and packaging. I combine strategic thinking with hands-on execution, delivering consistent brand identity while adapting global guidelines to regional markets. I’m passionate about building strong design teams, optimizing workflows, and scaling delivery through budgeting, resourcing, and trusted freelancer networks. Based in Zurich and collaborating across Europe, I love elevating storytelling through thoughtful design, compelling visuals, and measurable campaign outcomes.

MAHRUKH KHAWAR

Designer, Brand Designer, Art Director, +2





I’m a design leader with over a decade of experience shaping brand and campaign design across Europe in FMCG. I partner closely with Communications Heads and Regional Marketing Managers to turn complex briefs into clear, impactful visuals—across print, digital, social, video, presentations, and packaging. I combine strategic thinking with hands-on execution, delivering consistent brand identity while adapting global guidelines to regional markets. I’m passionate about building strong design teams, optimizing workflows, and scaling delivery through budgeting, resourcing, and trusted freelancer networks. Based in Zurich and collaborating across Europe, I love elevating storytelling through thoughtful design, compelling visuals, and measurable campaign outcomes.…I’m a design leader with over a decade of experience shaping brand and campaign design across Europe in FMCG. I partner closely with Communications Heads and Regional Marketing Managers to turn complex briefs into clear, impactful visuals—across print, digital, social, video, presentations, and packaging. I combine strategic thinking with hands-on execution, delivering consistent brand identity while adapting global guidelines to regional markets. I’m passionate about building strong design teams, optimizing workflows, and scaling delivery through budgeting, resourcing, and trusted freelancer networks. Based in Zurich and collaborating across Europe, I love elevating storytelling through thoughtful design, compelling visuals, and measurable campaign outcomes.

Available to hire

I’m a design leader with over a decade of experience shaping brand and campaign design across Europe in FMCG. I partner closely with Communications Heads and Regional Marketing Managers to turn complex briefs into clear, impactful visuals—across print, digital, social, video, presentations, and packaging. I combine strategic thinking with hands-on execution, delivering consistent brand identity while adapting global guidelines to regional markets.

I’m passionate about building strong design teams, optimizing workflows, and scaling delivery through budgeting, resourcing, and trusted freelancer networks. Based in Zurich and collaborating across Europe, I love elevating storytelling through thoughtful design, compelling visuals, and measurable campaign outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

German

Beginner

Urdu

Fluent

Work Experience

Regional Design Manager – Europe at Givaudan – Taste and Wellbeing Communications, Switzerland

March 1, 2023 - Present

Led the regional design pipeline across approximately 10 European markets, managing an average of 15 concurrent projects. Mentored a distributed design team across 3 countries, set quality standards, and served as the primary creative partner to Communications Heads and Regional Marketing Managers. Owned end-to-end delivery across print, digital, social media, video, presentations, and packaging. Managed a regional design budget of CHF 150k–180k, allocated resources to balance quality, timelines, and cost. Recruited and managed a network of 3–4 freelance designers, ensuring consistent quality and scalable delivery. Strengthened brand integrity by adapting global guidelines to regional market needs and improved workflows between design and marketing teams. Translated complex inputs into clear visual communication and contributed to stronger campaign effectiveness and brand engagement.

Multimedia Design Contractor at Givaudan – Taste and Wellbeing Communications, Switzerland

January 1, 2020 - February 1, 2023

Supported global and EAME marketing teams across multiple campaigns and communication initiatives. Delivered high-volume design output including packaging, presentations, infographics, brochures, and campaign assets. Collaborated with cross-functional stakeholders in marketing, sales, and technical teams. Translated business and technical content into clear visual communication. Managed multiple projects simultaneously while maintaining quality and deadlines. Applied structured ideation and design thinking to develop concepts and solutions.

Freelance Graphic Designer at Getaround (Drivy) – Paris, France

September 1, 2018 - September 1, 2019

Embedded within the marketing team as a dedicated design resource. Delivered campaign assets across OOH, print, and app store platforms. Adapted creative for multiple formats while maintaining brand consistency.

Creative Associate at Adcom Leo Burnett – Pakistan

March 1, 2016 - August 1, 2016

Developed campaign concepts, pitches, and design collateral in collaboration with creative teams. Contributed to ideation and execution across multiple client campaigns, translating briefs into cohesive campaign assets across print and digital.

Creative Executive at Bates & Interflow – Pakistan

May 1, 2015 - March 1, 2016

Developed creative concepts and visual direction for integrated brand campaigns across FMCG and financial services. Collaborated with copywriters, strategists, and account teams to translate briefs into cohesive campaign assets across print and digital. Played a key role in campaign rollouts, ensuring consistency and quality across formats and touchpoints.