I’m a strategic studio and experiential marketing leader who blends brand partnerships, events, and media to craft immersive experiences for global brands. I thrive on building high-performing teams, shaping multi-channel programs, and delivering multi-million dollar campaigns with a focus on measurable impact. I’ve led end-to-end program planning and execution, from budgeting and staffing to vendor negotiation and client communication. My work spans influencer programs, experiential activations, and multimedia productions for clients like Netflix, Meta, and major entertainment brands, consistently elevating brand presence and driving revenue.

Michael Derienzo

I’m a strategic studio and experiential marketing leader who blends brand partnerships, events, and media to craft immersive experiences for global brands. I thrive on building high-performing teams, shaping multi-channel programs, and delivering multi-million dollar campaigns with a focus on measurable impact. I’ve led end-to-end program planning and execution, from budgeting and staffing to vendor negotiation and client communication. My work spans influencer programs, experiential activations, and multimedia productions for clients like Netflix, Meta, and major entertainment brands, consistently elevating brand presence and driving revenue.

Available to hire

I’m a strategic studio and experiential marketing leader who blends brand partnerships, events, and media to craft immersive experiences for global brands. I thrive on building high-performing teams, shaping multi-channel programs, and delivering multi-million dollar campaigns with a focus on measurable impact.

I’ve led end-to-end program planning and execution, from budgeting and staffing to vendor negotiation and client communication. My work spans influencer programs, experiential activations, and multimedia productions for clients like Netflix, Meta, and major entertainment brands, consistently elevating brand presence and driving revenue.

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Language

English
Fluent

Work Experience

Freelance Event Manager / Account Manager at MAVA Agency
July 1, 2025 - Present
Freelance event production and account management; built client relationships with Netflix, Van Cleef & Arpels, and Meta; led proposals and brief writing for client pitches; supervised a team of 5 director-level reports; managed marketing programs totaling over $8M, optimizing spend across influencer, content, and event campaigns.
Account Director at MKG
June 1, 2024 - Present
Build client relationships with Netflix, Van Cleef & Arpels, and Meta; lead proposals and client pitches; supervise a team of 5 director reports; oversee client deliverables, process creation, and scope management; manage marketing programs totaling over $8M.
Sr. Director, Experiential Marketing at MAG (formerly The Michael Alan Group)
May 1, 2017 - Present
Managed agency partnerships and led experiential programs, driving up to $4M in annual revenue; oversaw end-to-end program planning and execution including budgeting, staffing, vendor/venue negotiations, workbacks, programming, recap, and client communications; created new business proposals, dissected RFPs, and aligned design, client presentations, and finance for billing and forecasting; produced high-profile events including Microsoft Global Industry Summit, MTV VMAs, and ABC Network activations.
Account Manager, Events & Influencer at 2 Degrees
September 1, 2012 - Present
Led influencer programs and event campaigns; built campaigns for Samsung Mobile with LeBron James & Jay-Z; developed lead generation strategies increasing social media visibility by millions of impressions; led programs for Best Buddies Charity at Kennedy Compound, SXSW, and Art Basel.
Project Manager (Upfronts) at NBC Universal
January 1, 2012 - December 31, 2012
Managed Upfronts projects for NBCUniversal; coordinated cross-functional teams and timelines to deliver high-profile presentations.
Marketing Coordinator at Kalypso Media
January 1, 2010 - December 31, 2011
Marketing coordination across campaigns; supported product launches and partnerships.
SVP & President at Comedy Central
January 1, 2009 - December 31, 2009
Senior leadership role overseeing strategic development and executive initiatives.
Marketing Intern at MTV Networks & Pop2 Life Agency
January 1, 2008 - December 31, 2008
Marketing intern supporting campaigns and digital initiatives.

Education

Bachelor of Science in Business Management and Marketing at East Stroudsburg University
January 11, 2030 - May 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services