Hi, I'm Patsinee Trakarnpairoj, a marketing and content strategy professional with international experience across Thailand, Singapore, and global markets. I specialize in brand marketing, content strategy, and campaign execution, driving engagement and revenue growth through data-driven decisions, creative storytelling, and strong cross-functional collaboration. I thrive in fast-paced environments where I can lead multi-brand campaigns and build productive relationships with clients, influencers, and internal teams. With a background in liberal arts and leadership roles at Mahidol University, I bring creativity, teamwork, and a passion for learning. I enjoy mentoring interns, coordinating photo shoots, and turning ideas into tangible outcomes—from social media launches to live sessions and e-commerce initiatives.

Patsinee Trakarnapiroj (Fay)

Hi, I'm Patsinee Trakarnpairoj, a marketing and content strategy professional with international experience across Thailand, Singapore, and global markets. I specialize in brand marketing, content strategy, and campaign execution, driving engagement and revenue growth through data-driven decisions, creative storytelling, and strong cross-functional collaboration. I thrive in fast-paced environments where I can lead multi-brand campaigns and build productive relationships with clients, influencers, and internal teams. With a background in liberal arts and leadership roles at Mahidol University, I bring creativity, teamwork, and a passion for learning. I enjoy mentoring interns, coordinating photo shoots, and turning ideas into tangible outcomes—from social media launches to live sessions and e-commerce initiatives.

Available to hire

Hi, I’m Patsinee Trakarnpairoj, a marketing and content strategy professional with international experience across Thailand, Singapore, and global markets. I specialize in brand marketing, content strategy, and campaign execution, driving engagement and revenue growth through data-driven decisions, creative storytelling, and strong cross-functional collaboration. I thrive in fast-paced environments where I can lead multi-brand campaigns and build productive relationships with clients, influencers, and internal teams.

With a background in liberal arts and leadership roles at Mahidol University, I bring creativity, teamwork, and a passion for learning. I enjoy mentoring interns, coordinating photo shoots, and turning ideas into tangible outcomes—from social media launches to live sessions and e-commerce initiatives.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Thai
Fluent
English
Advanced
Chinese
Beginner

Work Experience

International Project Coordinator at YANNIX
March 1, 2023 - October 1, 2024
Led production teams and proactively resolved issues to ensure smooth project execution. Managed communication with international clients, building and maintaining strong relationships. Developed project proposals with accurate cost estimates and defined VFX service scope. Oversaw client data and delivered regular project status updates. Applied Unix shell and VFX knowledge, for example camera tracking, object tracking, and roto-mation.
Marketing Executive at BC Link (Saeson Baby, Jamie Kay, Snuggle Bunnies & Nanit)
September 1, 2025 - Present
Led multi-brand Instagram growth, delivering 100–500%+ engagement increases. Directed end-to-end campaigns including photo shoots, concepting, casting, and launches. Drove revenue through data-led strategies, generating ฿2.55M in six months and ฿157K in launch-week sales. Optimized promotions, visual merchandising, and influencer strategy to improve conversion and campaign performance. Streamlined cross-functional workflows to speed content production and ensure consistent execution.
Marketing Executive at Wokker Singapore
January 1, 2024 - July 1, 2025
Managed social media and content, driving 7K–15K organic views per post (95%+ from non-followers). Executed offline campaigns, generating revenue through launch-week sales. Led multi-brand Instagram growth and produced engaging content including photo shoots, stories, and reels, with a data-driven approach to optimize performance.
Marketing Executive at Nanachart Singapore
April 1, 2023 - July 1, 2025
Managed social media and content production, ensuring consistent brand identity and engagement. Designed Shopify product pages and marketplace layouts to improve user experience. Executed and optimized paid social campaigns (TikTok & Instagram), delivering 42K+ impressions, 1.4% CTR, and 26 conversions within 7 days.
Marketing Head Trainee at Hotter
August 1, 2022 - February 28, 2023
Led photoshoots, social media, and content strategy, driving 100%+ growth in followers and engagement while creating high-performing content that achieved 100K+ Reel views and 500+ likes on top posts. Launched the brand’s first live session, generating ฿20,000+ in 3 hours and establishing a repeatable workflow, while also collaborating with micro-influencers, supporting e-commerce operations, and training interns.

Education

Bachelor of Arts in English (First-Class Honors) at Mahidol University, Faculty of Liberal Arts
January 1, 2018 - October 31, 2022

Qualifications

AYC Certification (Associated with Northwest Student Exchange)
January 1, 2015 - December 31, 2015

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Consumer Goods, Education